Practice sharing: An analysis of the operation process planning after the SEO orders

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In website construction and optimization, some people act as the main operation of the planning can win economic benefits, to obtain a good income. Also has some people to satisfy this market the website optimization position to seek the value, these people are called the seoer. Search engine rules after the exploration of the site to make a reasonable optimization scheme, winning the ranking of the promotion. The old hand after the order to do optimization may have more familiar with the flow. So how does the novice seoer plan to give the customer a satisfactory answer? Optimized in accordance with the program, more efficient and professional.

First of all, let us overlook the details of the analysis and analysis of the industry, before the list must have a certain understanding, we only said some of the following process problems:

One: Website Comprehensive diagnosis Analysis

1, the Website history analysis: Domain name registration date, as well as is for the brand-new domain name, as well as domain name registration organization. To the domain name registration date, as well as the brand-new domain name No, seoer all understood represents what, here also does not say. So what is the impact of the registration of domain names? The author is to say that the stability of the DNS is very important!

2, Web Server Analysis: What is the IP of the website (telecom or Unicom or multi-line or CND acceleration, and whether it is a stand-alone IP); server type: is a virtual host XOR or VPS or stand-alone host (its configuration is higher, its performance naturally is the better); Website stability analysis, (site stability, has always been a fatal factor in the development of the site, this point does not need to speak more); With the IP site, (can not be ignored, the number of sites under the same IP less, its optimization effect is more effective), presumably not many people to take independent IP do garbage station!

3, the website optimization makes the analysis: whether has experienced the optimization, its effect how, the ranking effect how. As well as the site before and after how many times the revision, changed some of the content, the latest revision or replacement server on that day.

Second: The overall structure of website optimization analysis

1, the language of the website is written, ASP or PHP, and even the code can more or less affect the optimization of some search engine results.

2, the website structure analysis, the website structure whether exists the weight distribution uneven phenomenon, whether realizes the tree type structure category!

3, the site generated state, is the dynamic site, or pseudo static, different or static it? Do not suspect that the impact is very large!

4, the site whether tags tags, site maps, Robots.txt files, and other useful search engine retrieval and collation benefits of optimization functions or plug-ins.

Third: Site positioning and thematic analysis

1, the site positioning of the category is what, to know a large category, as well as specific can be divided into small categories.

2, the site's keywords, whether it is in line with the development direction of the topic, whether there is redundant information has been diluted keywords.

3, the website long tail Word How to do, the effect is how. Long tail words can be mainly through the key word group and the article or friend chain to observe. Webmaster tools can be related to the keyword mining rankings such as ranking tools to view!

4 Site Overall content analysis, content is conducive to improving the overall theme of the site, to avoid the emergence of a weight-free phenomenon.

Four: Website domain analysis

1, the type of site, is a general web site, or forums and other sites, specifically related to E-commerce, or other types.

2, the website Business Analysis, the website is relies on what to profit, is the product sale, or relies on the traffic to do the advertisement form!

3, the site of the customer group, the site is facing customers what is it? is the youth, or women, or white-collar workers, etc. ... An overall assessment from age to work to group income!

Five: Website Comprehensive reviews

After some of the above analysis, the site is currently in the situation is also basic at a glance. The next step is to make a comprehensive assessment. If the site structure of the drawbacks, the choice of keywords is appropriate, and how the effect; Tages Label selection is reasonable, Robots.txt writing is standard, the overall square of the site, whether it is conducive to search engine ranking optimization. The website's domain name server has the optimization superiority, as well as whether the outside chain can give the force optimization, the website content whether needs further to place the optimization ... If it is the enterprise station also want to see its title logo is clear in place, Maverick can be interesting! How to do, can observe the above we put forward to optimize the process of things, to conduct a combination of assessment!

Finally, put forward your own optimization recommendations, as well as the next time you want to complete the short-term planning and achievable goals, to the medium-term, long-term planning, you can once be listed as a customer, or your superior boss. In this way, it can embody the value of a professional seoer! Binary network together with professional website construction company Pilotage Technology (www.joyweb.net.cn) to make the summary, hope to the vast number of seoer new Help! If reproduced must retain the copyright and provenance, thank you for your cooperation!