Push star cross border homemade show

Distance 2012 Olympic Games still have a few months time, but the domestic internet company already is "sharpening", the competition curtain is opened in advance, in addition to Sina has not announced "the Olympic strategy", including Tencent, Sohu, NetEase and several portals have announced the Olympic plan with high profile. The London Olympics will be a great training for the domestic "Gateway war". "In comparison to the 2008 Olympics, the London Olympic Games internet companies will become the absolute protagonist of the report, in addition to graphic reporting, including video, mobile internet and other new applications will revolutionize the Internet and other media competition."

Push star cross border homemade show

"Sohu will innovate and develop a series of innovative video columns, inviting a number of mysterious guests to participate in the production of new programs, including commentary, talk show, documentaries, micro-movies, internet dramas and so on." Sohu chief Editor Chun said Sohu will be in the integration of graphic news, micro-blog, Olympic database, such as "standard" Olympic products on the basis of the flagship homemade video column and mobile internet products, and will be combined with micro-portal, launched a series of differential Olympic reports.

"Sohu Video The Olympic Games report detailed planning, the main Cross-border concept, host and cast to a entertainment circle, sports circle, literary circle Grand, to ensure that there will be surprises." Sohu insiders said that the Sohu's nearly ten special programs, content across the tourism, tournament analysis, the Olympic life, cultural and other aspects.

Data show that Sohu video is currently ranked second in the domestic industry position, compared to vertical video sites, relying on the Sohu portal Sohu Video in the homemade program, large-scale planning reports, the advantages of the obvious, launched last year, including "Sohu Big Vision", including the series of documentaries, comprehensive arts column has achieved a double harvest of Word-of-mouth and click Volume, The initiative to attack the London Olympics, is apparently interested in the "graphics and text of the Olympic Games," a comprehensive upgrade to the "Video Olympics."

Set up the "base camp" Studio

"including the London Organising committee, the London Organising committee also specially sent ane-mail to Sohu, welcome Chinese netizens through Sohu to watch the London Olympics report." Zhang said that with the 2008 Beijing Olympic Games official partner identity and good karma relations, Sohu and its Olympic reporting Alliance owned by the London Olympic Media reporter report card, the number of all portal sites.

"By then, Sohu will be set up in front of London, the Olympic reporting base camp, all the members will be stationed here, by the Sohu Unified Command and coordination arrangements for interviews, the Olympic Alliance reporters will cover all Olympic venues." "News shows that, in order to prepare for the London Olympic Games, Sohu by virtue of their deep resource relations, the United Nation more than 30 media to form more than 50 People's reporting Alliance, to conduct a first-line interview report.

Mobile interconnection to strategic highs

According to CNNIC data shows that up to the end of December 2011, mobile internet users have reached 356 million, mobile Internet Olympic News will become a large number of Internet companies to participate in the Olympic Games, and NetEase, Tencent, Sohu three "Olympic strategy" naturally also coincide with this as a strategic commanding point of the fighting.

"In addition to mobile phone Sohu, the total installed capacity of nearly 20 million, daily active users more than 5.2 million of Sohu News Mobile client will launch the special edition of the Olympic Games." "Zhang revealed. Mobile Internet and end product input, will be the Battle of the "Marines."

"Sohu News client owned by the timing of the push, subscribe to push and other exclusive functions, will give it far more than the peers of the Cross-border combat capabilities, can be the first time to present the Olympic news to netizens, and as a flank search with the Fox Video Mobile client products, you can bring this war to diversify, three-dimensional, in this regard, we" The advantages of the portal matrix are equally obvious. "Zhang said.