Sales single-page design success key elements

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, adhere to the sales-oriented as the general principle

"One-page sales" consists of "single page" and "Sales" two words, focus on the "sales" word, which tells us that in the design and production of a single page, must be sales-oriented, all for the purpose of sales services, one-page sales can effectively improve and promote product sales. Therefore, the enterprise in the production of a single page, the technical department should be drawn from the sales department, to the needs of the sales department for the production, so that the most close to and meet the needs of the sales department.

In addition, a single page in the design process, to be concise and clear presentation products, so that customers enter a single page interface when the first eye can see products and can attract customers ' eyeballs, so that customers pay high attention to products, and create a strong desire to occupy, and then guide customer consumption, so that the goal of single page sales reached.

Second, reverse thinking as the design principle

As you know, the core idea of one-page sales is to understand and analyze what potential customers think and lead customers to consume. So one page design should be based on this concept, then how to achieve this? This needs to be replaced by thinking, that is, to imagine themselves as potential consumers, they can see what the single page of the purchase desire, only the target customers for accurate analysis, can be made in favor of promoting sales growth of the single page.

If the design of mobile phone single page, the text description should emphasize its "functional", "professional" "," good after-sales service ", such as the mobile phone can fry, can play the current popular games, and so on, functional description, can be heavy and heavy rendering, can be written by some technical parameters, to provide consumers with a strong professional products; After-sales service is also a very important link, is also an important part of the electronic products, a single page, through the product use cycle of research, put forward a consumer confidence in favor of improving sales performance of after-sales service commitment, so that everyone buy at ease.

Flexible use of traditional sales strategies on one page

First, can combine the actual situation of the product, adopt the way of discount promotion (pay attention not to empty plateau price), this is the strategy that the industry uses widely in recent years, because this is easier to attract the customer's eyeball.

Second, marking the price as far as possible to avoid integers or multiples of 10, callout 199 and 200 of the difference is very large, this can be borrowed from the supermarket now or some of the site price.

Third, the customer weakness stimulation, through some bold or enlarged font, exaggerated picture, etc., to stimulate the customer's weaknesses, mold unchanged pain, at the same time, combined with the product before and after the changes to intuitive contrast, can produce a strong visual impact, thus stimulating customers to buy the product. For example, the promotion of weight loss drugs, we must let customers think that their obesity is painful, will affect health, interpersonal relationships, loss of a lot of job opportunities, and so on with someone to lose weight before and after the changes in all aspects of the comparison, let people immediately produce the idea of buying.

Four, typical case analysis combined with intuitive customer consultation, empty theoretical sermons are far less straightforward than practical cases. People like to see the argument, more important to see the argument for the process of argument, the current use of Taobao is more than the customer evaluation area for copy, but to pay attention to customer, not 100% are praise, so easy to doubt the authenticity. At the same time can also go to the customer discussion area, forum or want to chat record and so on screenshots, to the customer intuitive rendering of the entire process of customer choice.

Five, the appropriate to carry out the buying activities, to believe that many people will because of the lovely, practical and strong gifts and buy some items, or even temporarily unwanted items. So the promotion is very effective.

The focus of the page should be highlighted, such as ordering the order button, ordering telephone and so on must be designed eye-catching. If the recommended page is best to design a button, so that customers can generate the purchase impulse in the first time to choose to order.

Seventh to first must do a good job in the early stage, there are many products through the early period of continuous customer introduction, and some through the mail through Tencent online communication and other means, in and customers do a full communication after the sale, the product sales performance is considerable. [http://www.demleague.org.cn/Wuhan Fu Bao Network Information Technology Co., Ltd. feeds, reproduced please keep]

So any traditional marketing methods in a single page sales can be tried, as a micro-sales system, you can try in practice, in the attempt to feel the effect of this marketing. Wuhan website Construction