Salesforce launches visualization large data analysis cloud services wave

Tomorrow, at the Dreamforce conference in San Francisco, the SaaS service provider, Salesforce, will publish a new analytics service called Wave by CEO Marc Benioff. The service is said to have appeared on the appexchange of its App Store (but we were unable to find it).

Wave is a software that is the service provider Salesforce.com launched a business intelligence and analysis of cloud services, can provide customers with sales, marketing, service analysis and visual display.

Saleforce said the service would be very easy to use and emphasized the need to give users a consumer-style experience, introducing game designers to enhance the fun of the product. In addition, Salesforce also introduces the development of Third-party participation in Analysis Services, including OEMs, consultants and Third-party developers, to help customers connect to external data sources and then develop more complex applications based on this platform. Its data can be obtained from internal Salesforce products, and can also be imported into Microsoft, SAP, Informatica and other third-party information. Wave can cut data to meet different needs, according to different dimensions of the data can be sorted, set up different data sets of relationships, in different ways to show data.

However, although a variety of connections can be established between the data, the implementation of the connection seems to be using a standard SQL language ("join" statement), as well as a tab or database style, and users need to establish a connection to browse the data. As a result, the BI service seems less of a fool, and users still need some professional training to use it (of course, these users usually have a small number of IT staff).

Nevertheless, the industry generally believes that Salesforce.com must do this, because the explosion of large data makes it necessary for people to understand the meaning behind the data by visualizing the presentation. But the timing of Salesforce's involvement in big data is clearly too late, and the competition in this area has been fierce, not only by IBM, HP, SAS, Microsoft, tableau, but also by start-ups such as Zoomdata and Looker. For now, there is no big breakthrough in the functionality and usability of wave, and it's not easy to get a share in the tens of billions of dollar market. But the advantage of Salesforce is that a large customer base, persuading customers using their CRM, customer service cloud services, to adopt the same vendor's product seems to be a compelling reason, but only if wave has to do better.