Terminal strategy after the swing of the telecom 3G market scramble for the wrong opportunity

Each reporter Chen Weilin from Shanghai's most abundant telecommunications market operation experience, as well as the three operators in the most complete "C+W" mobile wireless network, which originally let China Telecom's 3G business to occupy the right and wrong place.　　But 3G business trial commercial after January only the first 3G mobile phone listing, up to now only sell 100,000 3G mobile phone terminal "short board", delayed the telecommunications in the 3G-oriented mobile business Drive Mobile, Super Unicom's first mover. "Daily economic News" Survey found that from the clear take over the C net to now, China Telecom in the end of the "socialization" strategy of the implementation of several swing repeatedly, resulting in the end of the manufacturer of mass production CDMA2000EVDO mobile phone more concern.　　Until recently, China Telecom has also redefined its initial "socialization" strategy for the terminal channel with the downgrade of the Sky Wing Terminal Company. The end company low-key downgrade a few days ago, "daily economic news" from reliable sources learned that as of the end of June, at the beginning of the establishment was positioned as "similar to China Unicom, special terminal collection and operation of the company" Wing Telecommunications Terminals Limited (hereinafter referred to as "sky-wing Terminal Company"), Originally located in the country's municipal branch offices or offices have been abolished, at the same time, "from this month does not bear the operating requirements, the abolition of the operation of the company into the personal customer department."　　"In the opinion of China Telecom insiders, the overall downgrade of the company's responsibility right now is the hallmark of the company's terminal strategy experience of" toppling over again ". July 3, is the first appointment of less than one months of the Madaujie Terminal Company general manager of the latest appearance in public time. And in the day of the sky Wing thousand 3G mobile phone joint Procurement bidding conference site, horse's title has become "China Telecom Mobile Terminal Management Center General manager."　　China Telecom, a senior person in the northern branch of the "daily economic news" revealed that the central management Center is the sky Wing Terminal Company. October 2008, the sky-wing Terminal Company was formally established, and served as the main role of the terminal procurement of China Telecom, at the same time, "completely independent of the provincial and municipal telecommunications branch offices." But now, the Sky Wing Terminal Company all over the branch (or branch office) all over the branch of the telecommunications at the same level of personal customer department, into the Chinese telecom personal customers under the Mobile Terminal Management Center, and all branches are reserved only to provincial units.　　Compared to the beginning of the establishment of the sky-wing terminal Company, responsibilities and rights have changed markedly. In addition, in terms of personnel, from the Sky Wing Terminal company Beijing headquarters to the various branches (branches) from the original Unicom Huasheng to many people. "It can be said that in China Unicom and Telecom delivery C NET personnel process, the original Unicom Huasheng core talent are to the Sky Wing Terminal Company." But now these people have become very depressed, the original principal was arranged as deputy.　　"Socialization" thinking after repeated so, the sky-wing terminal Company to cancel the operation of the company, China Telecom Mobile Terminal Management Center, its responsibilities and rights what has happened to the fundamental changes? The above divisionDivision senior people told the Daily economic news, the current China Telecom in the terminal set up the strategy is: in addition to a small number of 3G high-end models, 2G and 3G in the low-end models in principle, "one does not adopt." That is to say, China Telecom should make way for the social channel business as far as possible, to avoid its own channel harm to social channel business interests.　　The senior personage gave an example, for example, if the same machine, if the telecommunications participate in collection, and the machinery of their own collection of subsidies, and the social channels of the machine is not subsidized, so that the channels of telecommunications itself has already become a social channel damage.　　It is reported that China Telecom Terminal "socialization" development strategy, is in the telecom clearly took over the C network has been set the main idea, "but in this half of the development in the many times swing and repeated", and the sky-wing terminal company from scratch, and then from a strong debut to be low-key desalination of the whole process, it is "swing repeatedly" the direct embodiment.　　Fade out channel to support low posture to attract social channels to enter, is the current China Telecom can be taken out, and is expected to solve the CDMA industry chain from the 2G era of the continuation of the terminal short Board is the only way. June 25, China Telecom held the "Sky Wing 3G terminal industrial chain Summit" in Beijing. According to the "Daily economic news" in many ways, before the summit, domestic and foreign mainstream mobile phone manufacturers to China Telecom 3G mobile phone support, mostly only to come up with CDMA2000EVDO Terminal prototype, and the real large-scale EVDO mobile phone production of the manufacturers are very limited.　　Because the terminal business is still in the state of doubt, it makes China Telecom has been facing the embarrassment of terminal scarcity since the beginning of the mid-March trial business.　　At the summit, the Xiaochu, a consistently low-key head of China Telecom, directly to the terminal business "shouted", I hope that the terminal manufacturers seize the financial crisis in the context of the rare 3G development opportunities, and vigorously increase the sky-wing 3G terminal varieties and supplies, to achieve the cooperation between China Telecom and industry to win.　　In the theory of persuasion at the same time, Xiaochu also took out the China Telecom and the Chinese postal equipment, Shenzhen, Eschde and Putian Tai Four power generation joint purchase Tianyi thousand 3G mobile phone procurement project, fully demonstrated China Telecom let social channels of sincerity and determination. China Telecom insiders said that the so-called "joint procurement", in fact, the real subject of procurement has become the four major agents, and China Telecom in which only acts as a bridge between the handset manufacturers and agents, the role of the lead party. China Telecom Mobile Terminal Management Center is the specific party of China Telecom's leading organization.　　July 3, Days wing thousand Yuan 3G mobile phone procurement project formal tender, the number of the target reached 3.6 million.　　The above-mentioned branch senior Personage pointed out, because the information between the agent and handset manufacturer is not so, and the agent does not have the ability to organize similar thousand yuan 3G handset purchase item So big source, therefore China Telecom Terminal Management Center and its branch organization in each province will play the important role in the lead organization large-scale procurement in future. And from this kind of joint purchase of the first project Tianyi thousand 3G mobile phone look, miningThe list of participating bidders for the purchase project includes Samsung, LG, Motorola, Nokia, Huawei, ZTE, Yulong, Lenovo, Tianyu and other domestic and foreign 70 mobile phone manufacturers, China Telecom's "socialization" mobile terminal thinking indeed to break the CDMA industry chain high patent fees caused by the relatively closed state opened a good head.