To survive, shopping guide site okay?

　May 15, Taobao has a new action, Ali mother released on the rebate Taobao customer promotion rules to adjust the notice. Mainly for the rebate Taobao customers to promote the rules, return to guide the site and the crack lung, let us look at this Taobao rules.

First, Taobao customers should not be in the rebate type of channel to provide users with Taobao platform merchandise links, shop links, shop names and the shopkeeper Wang name Search service function.

Second, rebate type channels such as related to Alibaba Group brands, such as Taobao rebate, day cat rebate, etc., must link to Ali Mother official promotion channel or activity page (such as Love Taobao), not in any form of their own to build or promote with Taobao, CAT, poly-cost and other shopping-related unofficial pages (including but not limited to shopping channels, Mall channel, etc.).

At the same time, since June 1, 2014, the benefit will no longer support the rebate type Taobao customer promotion, and no longer support based on the participation of the marketing and the sale of the goods or services have been sold to the Commission. That is, the seller does not need to Taobao customers to pay the aforementioned commission, Taobao guests may not ask the seller to pay the Commission mentioned before.

By then, Taobao sellers can not in other third party rebate and shopping guide website directly promote their own Taobao products, to link to Taobao their own shopping sharing platform, which is to kill the rhythm of the residual.

has been widely used by users of the Internet shopping Taobao customers and 51 rebate, such as rebate site Taobao after the days are not very good, are actively seeking the road of transformation. At the same time, for Taobao and Beautiful said, Mushroom Street, folding 800 of such shopping guide Web site has emerged. After the ban, shopping guide website industry chain Parties are greatly affected, there are some sites strong survival, may more followers have died.

Taobao blocked orders, shopping guide site how are you?

In essence, Beauty says, Mushroom Street and fold 800, Huihui shopping this kind of guide platform from the first day will face blocked, because they are dependent on Taobao this towering tree. The saying, the tree is good under the shade, backed by the tree can let itself get rapid development, rapid accumulation. Conversely, the back of the tree's shopping guide platform for their own development fast enough to grow to a certain scale, it will also affect the foliage of the tree, which is a problem around the past.

2013, beautiful said traffic all the way down, Alexa global rankings from more than 1000 fast down to more than 6,000, the corresponding revenue also fast decline. Mushroom Street, fold 800, Huihui, such as shopping Guide website also have a big injury, even directly hang off. Survival of the shopping guide site is mainly divided into two categories, one is beautiful said, Mushroom Street This content-oriented, commodity prices are quite favorable shopping guide website; the other is a discount 800, Huihui shopping This price-oriented guide to the platform. Two different modes, two different ways of playing.

Beauty said, Mushroom Street two industry leader website, in addition to strengthen the shopping guide content construction, but also quickly build their own electric business platform. From the cooperation of the merchants to select some of the quality of business, to help them open a shop on the platform, and give sufficient strength of the concessions. On the other hand, the prepared team has developed a complete commercial advertising system before this, can help them to cooperate with Taobao sellers in the beautiful said direct advertising, so as to get rid of the full reliance on Taobao.

Another such as folding 800, Huihui, such as shopping guide site is to carry out the bottom of the price, give full play to the advantages of pricing, and based on the platform features to strengthen some details of the work. such as folding 800, offering the lowest price of the whole network big strokes, but also the industry's first to put forward 9 pieces of 9 package mail concept platform, simply stop the rhythm. According to Shang observation, fold 800 on the merchandise now unified jump to taobao their own shopping sharing platform love Taobao, shopping flow out of one ring, increased the user's purchase costs.

Existence is reasonable, even if faced with the closed gate Taobao, shopping guide platform can still survive is not the other, is their users, that is, the upstream demand for shopping site.

Why do users choose to stay?

Users can also be divided into two kinds, one is the pursuit of goods, some picky, at the same time the demand for concessions, the other is completely follow the price to go, where cheap to go, the brand platform is not enough loyalty. For the first user, Beautiful said, Mushroom Street to meet their part of the demand, beautiful said, Mushroom Street can be based on the season, hot spots and topics to match different product mix, to meet social needs at the same time can choose a good favorite merchandise. To the full pursuit of low-cost users, the price-oriented folding 800 can meet them, that is, the lowest price of the whole network, but also to your mail, and there is a more interesting all goods are artificially bargaining. What is manual bargaining? Just say fold 800 platform Team initial choice merchant, go to talk with them price, talk about the lowest price of whole net so far. Manual bargaining itself is a product quality screening, but also reduces the user's choice of cost AH. Some people ask, if only the pursuit of low prices, why users do not directly in Taobao search. The answer is: on the one hand, in Taobao massive commodity storehouse, the user may not necessarily be able to search out the lowest price the product, on the other hand, brushes the lowest price not necessarily dares to buy. Shopping Guide Site of artificial selection of goods initially selected relatively reliable products, and finally let users choose which to buy.

The future of shopping guide platform

Content-oriented beauty of the model, in the effort to frame their own electric business platform and commercial advertising system. At present beautiful said also in the study Taobao, introduction of business, imitation Taobao credit system, plainly is to recreate a Taobao. China's current e-commerce environment is better than the early days of Taobao, but also bad in the early days of Taobao environment. The advantage is that the net buys the user more, has the expense ability, the disadvantage is now the Internet user is more fastidious, is lazy, pursues the user experience more. Taobao is not built in a day, beautiful said, Mushroom Street still has a long way to go, including business, user experience, there are payment links. Alipay covers China's largest number of internet users, it is Taobao. Beautiful said, Mushroom street, etc. are currently mainly access to third-party payments, including net silver payment, we all know, Alipay outside the third party to pay the user active or poor so little meaning, net silver payment of the user experience is poor enough. However, this is also no way, just look at the micro-letter to pay it, after all, Tencent said to the beautiful investment money.

Another price-oriented 800 mode, to do a little bit simpler, digging the lowest price, where the goods go, the future may also be connected to the beautiful said, Mushroom Street merchandise. It's easy to do something, and it's not easy to give birth to your own roots. Price-oriented shopping malls are always attached to the electric business platform, today is Taobao, tomorrow may be beautiful said, Mushroom Street.

Overall, in the bat finger seam to survive the guide site, can survive, indicating at least a certain number of loyal users. They also have a long way to go.