Traffic at the end of the 0 controversy: Operators again scolded the lesion where

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The operator was scolded again.

Recently, Changsha lawyer Liu Ming in the consumer status of China Mobile Changsha company sued the court, the reason is "mobile phone network package flow at the end of the month 0 unreasonable."

The simple story is: This June, Liu Ming in Changsha mobile business Hall for a "20 yuan packet 150M traffic" mobile phone network package; After the end of July, the remaining 92M traffic is not finished; August, Liu Ming found that the unused 92M traffic is all clear zero.

Liu Ming's prosecution, caused a lot of mobile phone users of the collective response. So, a "operator Monopoly" and "mobile phone tariffs contract Overlord" of the denunciation began again.

Does not use the flow can "pack away"

In the view of most consumers, since the flow of the package is bought, then the unused data flow should be like eating the rest of the meal, can be packaged away.

The end of the monthly data flow, really not finished with the same food can be packed away?

Communication expert Zhigang gave a negative answer. According to Zhigang, the basic characteristics of the telecommunications business is "production and consumption at the same time", that is, only consumers to consumption (such as telephone or internet), the operator's network and system began to produce, that is, "no consumption not production."

"The reason for no consumption and no production is simple, for example, you need to call, only when you start dialing the telecom operators began to allocate resources for you, and after you connect with another person, then begin to enter the real production process, the result is that you and another person's call service. When you do not call, the operator will release the network resources available to other consumers. Zhigang points out that the rationale for data traffic is similar.

Zhigang explained that because the communication spectrum resources are scarce, it is impossible for each consumer to monopolize a spectrum of resources. Therefore, the operator in the package fee provided by the amount of traffic, only users in the time of consumption to be meaningful; The package provides a commitment to the allocation of resources within the appropriate amount, rather than a flow commitment.

This is in a more popular sense: consumers buy a certain amount of the monthly package, in the package promised time and flow range, consumers use how much, the operator to provide how much; if consumers do not use, operators will not make additional production, but need to release this part of the network resources to other consumers. So, without being produced, the flow cannot be "packaged away" and then used next month.

Package is not a overlord clause

The technical "No consumption not production" explanation, still can not make all consumers satisfied. Some consumers insist that, since they have paid for the data flow package, the unused portion of the traffic should be produced and provided free of charge at the time of the second month.

"What is the package?" What is the surplus? What is the flow? The common people do not understand this, only know the high tariffs, poor network, poor service, many traps, buy the essence of selling is never. "Consumers have again expressed dissatisfaction with the operators in the microblog discussion.

"All consumers cannot be asked to understand technical explanations. The complaints from consumers are largely due to the fact that they feel that the flow fee is too expensive. A communications industry personage, who declined to be named, said that, compared with the rising prices and various expenses in recent years, communication tariffs had fallen in reverse. But the strange thing is, even if the operators continue to reduce mobile phone communications charges, the vast number of consumers still complain repeatedly, because they have a deep-rooted concept-operators are equal to monopolies, mobile phone fees equals expensive, package is equal to the Overlord clause.

The communications practitioner said, now the vast number of consumers contact the most is all kinds of mobile phone tariff package, which makes many people feel that operators seem to only sell packages. But in fact, if the consumer is not satisfied with the package, you can not choose the package, and the use of standard tariffs.

For example, the consumer can choose "20 Yuan Package 150m/Month" flow package, also can choose "0.01 yuan kilobyte" Data flow standard tariff. If according to the standard tariff calculation, the user uses the 150M flow rate for 150*1024*0.01=1536 yuan (note: 1mb=1024kb), even if the user only uses the 58M flow, its expense also up to 593.92 yuan.

"This calculation, the lawyer Liu Ming spent 20 yuan to buy 150M flow package, although only the use of 58M, but still more cost-effective than the standard tariff." said the person.

In addition to tariff concessions, the existence of packages can also reduce the cost of consumer choice. According to Zhigang, due to various types of communications business, and consumers do not have enough expertise to choose, so the world's telecommunications operators are in addition to standard tariffs, to consumers to provide packages, so that consumers choose, rather than "per KB calculation."

Where's the lesion?

Although with "How much, spend how much" standard rate compared to the flow package to a lot of concessions, but many consumers still feel "package flow at the end of the month 0" provisions unreasonable. It is understood that in the operator's flow package, are clearly labeled "package contains only the flow of the month use, not used up the flow is not cumulative, not carried forward, not repaying."

"What should be discussed now is not whether Liu Ming should sue the mobile company, but whether the operator's billing model is the most scientific." Yang Peifang, director of the China Information Economics Society.

It is understood that the operators currently provide the flow meter model is basically the same, divided into "standard tariff" and "package" two kinds, as mentioned above, standard rates are more expensive.

"Package inside and outside the tariff difference is dozens of times times, the consumer uses the flow plan, uses is not satisfied, uses not to finish also not to be satisfied." Therefore, simplifying the package, reducing the flow of standard tariffs, may be the only solution. Liang, a communications expert and independent telecoms analyst, believes that this is the focus of the operator.

In addition, there are consumers of carrier traffic package "monthly settlement" of the billing model expressed dissatisfaction.

According to Liang, according to the monthly settlement is international practice, at present, only a few operators of the package can be "not clear 0", but there are strict restrictions; Generally speaking, the cross-month package will be more expensive than the monthly package with the same flow.

Although the monthly billing is international practice, but in China, there have been operators launched a "quarterly billing" flow package, such as "10 Yuan Package 60M, 20 package 150M, 30 packets 300M traffic, valid for 90 days" of China Telecom traffic card. China Mobile and Unicom are also planning to launch a 90-day flow package in some provinces and cities.

For operators, the adjustment of billing model is not difficult, difficult is behind the deep brand crisis.

"We can only give consumers a different choice, but the outside of the flow rate of questioning more and more, the company has no way to respond to each." "In many cases, we are all in a state of mind, but there will be a response to the question from the outside, but after layers of approval and a process, things tend to subside," said one operator, who declined to be named. ”

What the employee says is not uncommon within the operator. In most of the face of the outside world of doubt, operators did not stand up for the first time to admit fault, nor to clarify their own arguments, but also did not let outsiders see their reflection on these questions.

That's why outsiders see it as a proud operator who has been repeatedly questioned but always kept silent. The result of this vicious cycle is that people's bad impressions of operators are magnified, and operators become more silent and more scolded.