Web site optimization link policy settings and layout of the chain

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Website optimization Its essence is to do a good job of content, user experience, so that users feel that your site is valuable, worthy of concern. English SEO often on the internet to hear everyone preach "content for the king, chain for the Emperor" The Essence of SEO, this sentence is the whole site in search engine optimization overall grasp, for users, since you have high-quality content and good keyword ranking, then I as a user has reached your site, The next requirement is that I need to be more comfortable with the information I want. In this regard, the site's internal chain is particularly important, it is not only the choice of the link selected text, English SEO also know that we need to focus on the layout of the chain, at the same time the site SEO planning to do the overall grasp.

What is the inner chain (this paragraph belongs to literacy)

What is inside the chain, the chain, as the name implies is a site inside the link, the same site under the domain name of the content of the links between the pages are internal links. In line with the logic of thinking, a good site link structure of the introverted setting is conducive to improving the readability of the site and user experience, increase PV (that is, read the number of clicks per page), reduce the bounce rate, so that the search engine that your Web site on the user is valuable, you can improve its keyword rankings, ranking high means that the flow of large.

Internal chain and voting mechanism

In the search engine's weight flow, the website internal link aim is the weight direction. If the chain is linked to the homepage or a page, it is equivalent to cast the vote to someone, so with the vote more and more, we feel that the more authoritative the person. This is how search engine weights flow through links.

The location of the chain: the position of the chain is also related to the weight of factors, which is linked to the search engine crawl. According to the search engine's crawl rules, the link strokes the keyword location weight order is this: upper left > Right > Left > Right > Left lower > right. This reminds me of the same thing around our lives: The boss's support for passers-A is always more effective than pedestrian B's support for passers-a.

Link Stability: The so-called link stability that is, the length of the link exists, the longer the more that this page and the link is necessary, the longer the time the more search engine updates more times, the right of the page is higher, the link to the page all the weight of the higher. As if a company had repeatedly voted, and one by one of passers-by had been elected, his authority was relatively high.

Page number of links: The number of links to the page directly affects the weight of its links, the number of connections, the weight is assigned to a portion of the number of more, Q for the weight, N for the number of links, the average weight of each link is q/n. Use the example of life to explain the words is: passers-by in the selection of a product, said this good, and said that good, who would think his words have authority.

The setting and layout of the inner chain

On this, SEO research predecessors have put this elaboration of the more detailed, here to quote:

Homepage link to all channels home

The home page is generally not directly linked to the content page, unless you are very interested in pushing a few special pages

All channel home pages are connected to other channels

The Channel home page is connected back to the website

The channel homepage is also connected to a content page that belongs to its own channel

The Channel home page is generally not attached to a content page that belongs to another channel

All content pages are connected to the Web site home page

All content pages are connected to their top level channel home page

Content pages can be linked to other content pages of the same channel

Content pages are generally not connected to other channels

Content pages In some cases, you can connect to the content pages of other channels with the appropriate keywords

Channel Formation theme

In fact this is the link strategy "home-channel (category or tag)-Inside Page-channel (category or tag)-Home" shuttle-type link form, we can learn from, how to use this method to fit their own website, to maximize his role.

Some people think that it can make such a form, in fact, the same way:

All content pages should be--–> home page (interconnect between pages)

All content pages should be--–> column page

All the columns should be--–> home page (interconnection between columns)

Simple Understanding: Content Page-> column page-> home-> content page

Optimize other tips in the inner chain

Optimize the focus of your site's internal chain:

1. Link selected strokes text, that is, keywords, to maintain the diversity of Web keywords, to the main key words, add auxiliary keywords, and the same as outside the chain.

2. The keyword Natural appearance: the realm highest SEO all is according to the natural rule appearance, the keyword appearance best according to the natural appearance, does not Senra, maintains the article the readability, pays attention to the user experience Satan.

Tips for optimizing your site's inner chain:

Can be set related articles, hot articles, the latest articles, especially in the WordPress system site is more simple, so that users can maximize access to information.

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