Website "comment" Metamorphosis--Let comments "live"!

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With the development of Internet, many historical changes have taken place. The relationship between people, computers and the Internet constantly changes our lives. According to the survey, people 83% care about what people say, we buy books, movies, restaurants, more accustomed to first look at other people's evaluation and comments. This shows that public evaluation is very important to a website.

SNS website from 2010 quickly red all over China, immediately ushered in a new word SMO. For the site owner, no longer like the past only to see PV growth to assess the spread of the site, now we more value word-of-mouth dissemination, that is, "social communication."

Perhaps you will say, the content of the site is the fundamental, good things to attract more attention, but sometimes the wine is also afraid of the alley deep, no netizen comments and recommendations, I am afraid that the good things are just decoration. So how did this little comment box come into being? Let's take a look at the evolution of the comments.

Web1.0 era, the four major portal network and BBS as the representative of the early Web site comment box is relatively simple, netizens through a small message board, comments input user name and mail directly, just a simple expression of personal views. At this point the site and the reviewers are isolated, isolated, this process is the site to the user's one-way behavior.

With the advent of the Web2.0 ERA blog blogs, QQ space, E-commerce Web site, the emergence of the site and users to achieve two-way communication and participation. Compared with the web1.0 period, the biggest difference is its interactivity. Small comment box appeared "Top" and "step", comment scoring and rich expression, these changes more humane, netizens through the comments to express their feelings, can also comment on the content of the site, and the webmaster through the data to know the popularity of the site. Comments entered the "interactive" era.

Web3.0 era, SNS social network into China, the most representative of Sina Weibo, Renren, happy net ... affect the entire Internet, we are no longer a single individual, but a large group of friends, and we pay more attention to friends recommended. So how to connect the website and SNS platform communication? At this point, the third party socialization review system was born.

At present, foreign well-known third-party social commentary tools have Disqus, intensedebate, the domestic has appeared friends, comments, Bemi, say, and so on comment system. For example, friends, as the earliest social commentary tool, now with the domestic largest sharing tool jiathis integration, in the field of social communication can not be ignored. Once the site has a Third-party social commentary tool, netizens can directly bind their social network accounts to comment on the site and share content with their comments to more friends. The comment box is no longer a cold user name and mailbox, you can see the rich social networking information of the reviewers, and the real quality of the comments also curb the flooding of the network, and through the SMO, the Friends message, quickly add social traffic to the site, thereby expanding the impact.

It can be said that this powerful social commentary system to build a bridge between users and Web sites, information can be directly and other sites for exchange and interaction. Spread, wildfire, through the third party review system at the same time to the content of a number of SNS site integration, so that social comments to share the site into the social network, to bring more attention to the site and return to traffic, expand the spread of the site. This kind of butterfly effect, at the same time promote the Internet public opinion spreads.

If the site is people's eyes, the window of the world, then the social commentary system is the ear and the mouth, listening and expressing people's thoughts.