Website operation is a very systematic project

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Bring up the website, many people will say, the key of the website is whether the page is beautiful, the backstage function is powerful .... Know more people will say, promotion is very important to let more people know your site and so on. Few people can mention "website operation", even if some people put forward such nouns may not be able to explain in more detail what is "web operations."

Although the Internet is a virtual world, its development to today has fully proved its value and role in the economic field can not be neglected. As the basic element of the Internet-Internet station has become an important part of the modern economy, and become a real "economic entity", which is obvious to all, "website operation" has come into being ... Here I would like to briefly introduce what is "website operation" from the following aspects.

The fundamental goal of website operation is to promote "value"

To do anything, first of all to know what the purpose is? I have communicated a number of webmaster or business operators, have different degrees of attention to some details of the indicators, such as the number of clicks on the site, membership, the quality of the page, backstage functions and so on. More professional people will be Google's PageRank or Alexa rankings as the pursuit of the goal ....

In my opinion, such as the indicator is important, it will also be able to explain a site good and bad, but must not be regarded as a goal. Any site will have different degrees of investment, so the realization of the value of the site is its real goal.

Market positioning of the website

A website is both a product and a media, or it can be viewed as a company. It has a very strong market function, in the intention to build the site, as well as other products like the need for a reasonable market positioning.

In considering the positioning of the market, should consider the location of the industry or area, a site is not the scope of information more widely the better, more important is to have their own advantages, can bring more value for users, the provision of functional services should also focus on simple and practical.

Website design--according to the needs of users

When it comes to web design, many people think that the overall site is done by art and backstage programmers. In fact, a good site is not only the beautiful features of the page, but more importantly, according to the needs of users to design, including the following parts.

1, Product and service design: first of all, according to the site of the user group design site services or products.

2, Content design: According to the user to define the information content of the website

3, Page Design: Strive for simplicity, beauty, the content of the strong, remember that the site is not for the art of the page, but for the content.

4, functional design: From the front of the display, query function to the member management zone and the background of administrative functions. Strive to operate simple and intuitive.

5. Link design: Make it easier for users to see what he cares about

Website team--human resource and online management

A website to continue to develop, need a strong team, and constantly provide users with more and better services, this is the same as ordinary enterprises. Good team building will be the site's core competitiveness.

The site team also needs the recruitment, selection, training and development of human resources basic management, but also need their own corporate culture construction to enrich the team thought and standardize the team behavior. And, a website team must be a learning organization, the Internet changes quickly, if this group is not in constant innovation and development, it is difficult to imagine how to adapt to today's market. Because of the Internet station's own media function, the team is easier to achieve online office and network management, which is also one of the important characteristics of the site team.

Website marketing--from promotion to profit

From a person who is more familiar with the Internet, can be learned that the site to be promoted in order to obtain more visits, such as through the registration search engine, links, Email, forums, traditional media and other ways to promote, such a lot of methods, on the Internet can often see such articles ...

What we are discussing today is from promotion to profitability, which means we have to address the following two questions:

1. Why do your website users visit your website again and rely on your website?

2. Why do your website users spend on your website (including the service or product of the website)?

If we solve two problems like this, then it's natural for us to go from promotion to profitability.

Value promotion-The value of the user is the value of the website

One of the questions that we often explore is how to measure the value of a website. So what is the value of a website? I think if you are an investor or an amateur, I think you will have your own way of judging.

I think no matter who goes to see the value of a website, not only from its domain name, the service space spent on the cost to measure, just as a restaurant (or other enterprises) to transfer, not just according to their desks and chairs, refrigerators and other hardware facilities to quote the same. The website itself has the attribute of the enterprise, so its potential profitability will become the absolute factor in the value evaluation. The number of members, access, access structure, the current sales will be an important reference indicators, in addition, the team's culture and personnel, should also be an important factor.

In short, as the title of this paragraph, "The value of the user is the value of the site." ”