Website Profitability analysis enables full release of website and market potential

The profit model of the website can be roughly divided into two kinds: sales of products or services, which can be combined to sell (their own or others) products plus services.

If the profit model of the subdivision site, according to the views of small and medium-sized webmaster is divided into the following six kinds, the common profit model is generally the following of these profit models or a number of profit model combinations.

I. Online advertising

Refers to the Web site directly from the manufacturer to obtain advertising, to help manufacturers sell products to obtain profit, which is also the most common online profit model. Some of the major domestic portal sites or video sites generally take this form of profitability.

Some vertical, subdivision, professional, regional type of small and medium-sized sites have the opportunity to gain profits through this way, small and medium-sized webmaster use their own professional and regional characteristics, you can get the corresponding manufacturers of advertising. Small and medium-sized enterprises or some other sites will be targeted to select a number of small and medium Web sites directly put ads.

Ii. Advertising Intermediary

Also known as the Network Advertising Alliance, refers to the site from the intermediary to obtain advertising profits. This is the most commonly used by small and medium-sized webmaster profit model.

Third, the ring tone MMS Download, SMS sent, electronic magazine subscriptions and other value-added forms;

This used to be one of the most lucrative online profit models, and a few years ago virtually every commercial web site and personal site that entered the top 100,000 places in the world were getting economic returns through the SP, which has since been limited by operators such as China Mobile.

When a website to achieve a profit, is a gratifying thing, but how to make this kind of profit scale, quickly enlarge profit, it is a more important thing, and behind this, the most important is to find the core hub of realization, and then multiply this effect, this is the simple path of large-scale profit, and find out this core hub, That is, the common composition of the Web site profitability of the core factors and their common role, the site is the most important profit analysis work. Only to find out the main reasons for the profitability of the site, summed up the valuable experience, in order to guide the next step of the website operation, so that the site and market potential to fully release.

One market environment factor and website profit

When a website never profit, to profit, to more profit, perhaps the amount of Web site operations did not increase how much, but the amount of profit is rising, here, we can not but mention the role of market factors, if a potential market before the mature intervention, and as the market matures, Earnings and other indicators should also rise.

Believe that the ladder network of Friends in the Web site planning, will consider the impact of market factors, study the market, analysis of the market, do a good job in the market positioning, I know some of the sites, some three years ahead of schedule, two years in advance to intervene in the market, slowly accumulate strength, in the market maturing gradually by the trend of the power to push to the peak

The secret of success is not racing with horses, but riding on horseback, so you don't have to run so hard, the horse will send you to a successful place this horse, is the market trend. I believe many ladder nets friends have heard of this metaphor. Therefore, keen to capture and grasp a good trend, as the external market environment more and more good, the site's profitability will naturally become more and more.

It is said that the role of the external environment, and in our actual website operation, internal factors, the site's ecology, the attitude of the site operators, but also plays a crucial role in determining.

Two ecology and mentality are the two wings of the website profit Take-off

There is a small professional website, has a daily income of more than 6000, but this is like a wave, arrived after this value, and quickly fell back, ladder network planning team and he common to find the reason, and finally the difference in profitability of the root causes of the sum of four words: "Ecology and mentality"

The ecology is the foundation, the mentality is the auxiliary

First of all, the benign ecology of the site will greatly improve the conversion rate of customers, enhance the profitability of the website

Web site ecology is the embodiment of the comprehensive operation of the site, including a lot of content, the site ecology as human ecology, divided into very healthy, healthy, sub-health, morbid, terminally ill and many other states, and now many sites are morbid, there are some sites have been terminally ill.

For example, we from the website operation mechanism to analyze, the website operation mechanism like the human mechanism, should virtuous cycle up. When God is making people, if the people who make it need God to get up early every day to cook, to feed and to walk, God will be angry. The website is also the same, we should give a website life, so that he can grow himself, and can contribute to the family and society. So, the first step for us to diagnose a website is, what's the use of this?

Ladder network planning team for customers to do the site planning program, will be based on the actual situation to the site planning "the content of self-health mechanism" "flow of self-increase mechanism" "user interaction Mechanism" "Promotion of spontaneous mechanism" "Sales automatic mechanism."

These mechanisms help the site to become a healthy life, but also have their own soul of life some sites, although there is life, but no soul ... Of course, in order to upgrade the ladder planning products and services sales, we can even give him a very vulgar term "e-era automatic printing machine", oh, the name of the children good to feed ...

Our final starting point is to help our customers achieve maximum returns with minimal input.

Second, the site's ecology also includes the development of the site, after the breakdown includes, traffic, membership number, brand image, website atmosphere, user experience, product quality, service quality, stability, price, promotion channels, promotional ... And so on many aspects, only in later article slowly unfolds the analysis.

About mentality, this also determines the status of Web site profitability, why bite can win, this is the role of mentality, and some sites to keep tens of thousands of of the flow of money to earn a little bit or even do not pay, there is also a problem of mentality, because the operator may not have the determination and confidence to make this daily flow of tens of thousands of to create huge benefits, But if you think, under the line of the mall, if the daily tens of thousands of of the traffic, the annual profit will reach how much, the same is the flow, the same are people, if a change of mind to see this problem, then perhaps ...

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