Website promotion methods at home and abroad

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The development of website Promotion program is also a kind of website promotion strategy, the promotion plan is not only promotes the action guide, simultaneously also is examines the promotion effect whether achieves the anticipated goal the measure standard. Website promotion proposal should include at least three basic internal

Content: Website Promotion stage goal, website promotion method that the site launches different stages of operation, website promotion Strategy control and effect evaluation.

Website Promotion program is an integral part of the network marketing plan. The development of website Promotion program is also a kind of website promotion strategy, the promotion plan is not only promotes the action guide, simultaneously also is examines the promotion effect whether achieves the anticipated goal the measure standard, therefore,

The website promotion plan also becomes the essential content in the website promotion strategy. Network Marketing Plan contains more content, such as the site's function, content, business model and operational strategy, a good network marketing plan book should be in the official construction of the website

Completed before and provides overall guidance for the actual operation. Website Promotion program is usually also in the site strategy phase should be completed, even in the site construction stage to start the site's "promotion" work.

Compared with the complete network marketing plan, the website promotion plan is relatively simple, but more specific. Generally speaking, the website promotion plan should contain at least the following main content:

1, to determine the site to promote the stage goals. such as in the 1 years after the release of the number of independent access to the user, compared with competitors relative rankings, performance in the main search engines, the number of links to the site, the number of registered users.

2, the site to publish the operation of the different stages of the site to promote the method adopted. If possible, it is best to list the specific site promotion methods at various stages, such as the name of the login search engine, the main forms of Internet advertising and media choices, the costs to be invested

And so on.

3, Website promotion Strategy control and effect evaluation. such as stage to promote the goal of control, promote the effectiveness of evaluation indicators. The control and evaluation of website promotion plan is to find out the problems in the process of network marketing in time to ensure the smooth conduct of the network marketing activities.

The following is a case to illustrate the main content of the website promotion plan. Actual work because of the different circumstances of each site, do not necessarily copy these steps and methods, but as a reference.

1 Website Promotion goal: Plans in the website release 1 years after achieves the daily independent visit user 8000 people, registers the user 50000 people;

2 Site planning and construction phase of the promotion: that is, from the site before the official launch of the promotion of preparation, in the site construction process from the site structure, content, such as Google, Baidu and other search engines to optimize the design;

. A high quality website content

High-quality web site content can bring objective visits to the site, this has not been a secret, high-quality site content plus a reasonable search engine optimization is the basis for successful website promotion.

(here can refer to each region well-known, visit a large number of tourism sites)

Information release is not only the basic function of network marketing, but also a practical means of operation, through the Internet, not only can browse a large number of business information, but also can publish their own information. Publishing information online can be said to be network marketing

In the simplest way, there are many websites that provide information about the supply and demand of the enterprise, and most of them are free to publish information, sometimes this simple way can also achieve unexpected results. However, the most important thing is to publish valuable information on your website in time.

To give full play to the functions of the website, such as new product information, promotional information and so on. Research shows that most consumers visit the manufacturer's website in order to find company contact information or product basic information, the more effective information provided by the website, the user's

The higher the degree of satisfaction. If a site's update cycle is quarterly, or even the whole year is an old face, naturally will not be welcomed by users, it is difficult to achieve good network marketing results.

(constantly update Chongqing's tourism vacation information, try to make it attractive, especially the homepage of the information, because others enter your site, the first time to see the information on the home page)

B website Optimization

Website optimization, optimization code, title, keywords, etc., so that the page in the search engine platoon in front, the effect is very good,

Reference method:

1 Website Architecture optimization: Optimize the structure of the Site page: page layout, page design optimization;

2 Navigation Design: The convenience of navigation, the text optimization of navigation, etc.

3 Link collation: The site's internal and external links to deal with;

4 Favorites There is no doubt that the size of the site's traffic depends largely on the visitor's favorites, and how to get your pages added to the viewer's favorites is a problem that is worth the time you spend studying. The most common thing is to make your site more

Good and attractive, and with some Java pop-up windows to remind viewers to add favorites, this method is also very effective.

(according to the latest survey, many people will not deliberately go online to remember the site's URL, but put it into the Favorites folder, but after looking at your site, as if there is no such function, I suggest you put this function control in the homepage of the Home navigation bar near)

The content of the page title tag and meta tag is very important

5 to say the title of the page in the title tag. Each page should have a corresponding title. To increase the site's exposure rate!

6 META Tags: the most important of these is description (site on the search engine description) and keywords (category keywords), so you should add a meta value to each page. What we are focusing on is the following

(1). To the search engine to explain the keywords of your web page

(2). Tell the search engine the main content of your site and then figure out how to string the remaining keywords into the Web page description.

(3). The file will be retrieved and the link on the page can be queried

For example: Chongqing peasant Family Music/Chongqing Leisure Travel Service Network The keyword is optimized as follows:

(Chongqing Farmhouse Leisure Tourism Leisure tourism Villa Resort, etc.)

7 efforts to improve the page PR

When the site's PR is very high, in the search engine ranking natural to rely on a lot. You can try a connection that is higher than your own website Pr. China Peanut Business Network www.114665.cn