Website Promotion Plan writing first thought

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Website Promotion program is a part of the network marketing plan, the website promotion program is a lot simpler than the network marketing plan, but the website promotion plan is still a formidable task for the rookie. And I was one of the many rookie, this will not be able to slowly, but the days before the director told me to write a www.17zhe.com in one weeks of the annual promotional program of the city's website. This has baffled me, first of all, I have not written this aspect of the project report, and secondly, I do not have a whole concept of it, is the so-called trunk to slowly painted well. No way, will not have to bite the bullet, so on the Internet to see the relevant articles. Read the relevant writing, and then have a little thought in mind, so write to share with you.

Website Advertising program should mainly include the following three major parts: one is the goal of the website, the second is the implementation of website promotion can be divided into the initial site, the growth of the site and the stability of the site to promote the period. The specific content may include the website humanization construction, the website optimization as well as the promotion and so on, third is the website effect appraisal. This step is mainly to track the promotion effect, in order to find the problem in time to correct.

The first measure of a Web site to promote the effect of an important indicator is traffic. Of course, the flow is very important, but in addition, for the special buckle city there is an important measure, that is viscosity, or conversion rate. Then it is necessary to make sure that the website target of the city is based on the number of visitors and registered members.

Secondly, the implementation of website promotion I am divided into three major stages. First, the initial construction of the website. Although the site some days ago after the revision, the site has been improved in all aspects, the function is also basically perfect. But for the user experience, the website humanization aspect still has many needs to improve. Second, the extension of the site for a long time, the main form is through pay promotion, the advantage of this method is quick. This phase combined with the promotion under the line, began to have a large number of user registration period, if the previous phase of the work must be done well. Third, the promotion of the stability of the site, this phase of the previous stage there is no obvious boundaries, mainly planning some activities to attract users to register, as well as increase the viscosity of registered members. Can improve the membership system, enhance the exchange between members, but also can develop new systems such as electronic subscriptions to improve viscosity and so on.

Finally, the website promotion evaluation can be staged to the site traffic analysis and the effectiveness of advertising and the evaluation of activities. Improve or eliminate ineffective promotional means, in the effectiveness of the promotion strategy to increase the proportion of investment.

Above is my special Buckle City website promotion Plan a general idea. Below, I see the relevant articles on the Internet, do a summary of Web site promotion program writing:

First, the establishment of Web site promotion program to help in the site promotion work targeted, and have steps to work purposefully to avoid important omissions.

Second, website promotion is in the website before the official release has begun, especially for search engine optimization work, in the site design phase should take into account the need to promote, and do the necessary optimization design.

Third, the basic methods of website promotion for most sites are applicable, that is, the so-called General website promotion methods, a site in the construction phase and the initial release usually need to carry out these routine promotion.

Website promotion is one of the content of network marketing, but not all of network marketing, at the same time the website promotion is not isolated, need to be combined with other network marketing activities.