Website promotion pulls the user, the website analysis retains the user!

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now E-commerce site, the jungle in the industry, is the traditional industry of the opposition, is a new strength. But there are differences, such as Web site traffic, low conversion rate and so on. These, have become the development of E-commerce Web site binding force. And how to break through? It is the site operator, and the data analyst, are anxious to consider the issue.

From the product sales level, traditional sales are dominant. But the price aspect, the electronic commerce website occupies the superiority. In other words, a website is a platform, or a medium. Depends on the text content, and online customer service persuasion. Thus, the product sales rate will be produced. But lack of direct communication, there is a sense of strangeness. Or to say, is a kind of questioning. So, how to let the user trust, is the prophase condition. And this series of problems, need to rely on website promotion, website analysis, to join forces to complete.

The website promotion pulls the customer, like is the wagon horse, has its traction, the carriage will move. The website operator, need to through the Plan plan, directs the user to the website.

1, external article link-oriented. This way, is often used by website promoter. A large number of building external information, publicity website information. And this becomes the emperor, reflects its value. The way is also diverse, such as blog promotion, forum promotion, information Network promotion. With these external media, can effectively attract users.

2, the website resources cooperation. Industry cooperation between the Web site is a trend, is an effective way. It can be called a complement, a kind of effect. From its professional known as BD, is an integrated media collaborators. Common exchange methods are, news-style articles are optional, and the bottom link swaps. Indeed, this type of mutual transfusion is beneficial.

3, advertising delivery. To authoritative website platform, do network propaganda, is short and effective way. This, relies on the website popularity, plays the effect which the advertise. Paid for looking for objects that are related to industry. Multi-point paid publicity, can let industry consumers, in the short term, understand and know the site.

The site has no traffic, equivalent to depleted reservoirs. Therefore, the flow of traffic, with the user's browsing, can form consumption. and whether to retain users, so that users develop habits, or indirect publicity. The effective promotion user, carries on the network consumption.

1, the user group analysis. It is best to have a reasonable consumer library that will be ranked among their spending habits. These, through the flow of Web content, can make accurate analysis. And this for the network promotion speaking, is an effective feedback behavior, accurate information to push to the needs of the crowd. Thus, effectively improve the conversion rate of the website.

2, adjust the website is insufficient. The website weight enhancement, needs the content and the flow as the factor. Daily site, whether there is new content rendering. It is an important point to search spiders, potential users, crawl and read the latest content. And these, for online Web site users, can more promote users have two times jump rate.

From the website traffic page, find the most hot, is marked with bright colors. This is the user, most interested. At the same time, the weakening of the information, the corresponding changes and supplements. In this way, the effective production of a number of bright spots, reflecting the user's interest in the site increased.

E-commerce website, is pull user-indirect communication-product sales. The whole link is simple, but not easy to complete. Whether it can accurately analyze the needs of users, the right remedy is an effective way to improve the conversion rate.

(Source: http://blog.sina.com.cn/s/blog_6984debf0101i3up.html)