Website review "Live"

The rapid development of the Internet has undergone many historic changes. The relationship between people, computers and the Internet constantly changes our lives. According to the survey, there are 83% People care what they say? We buy books, watch movies, go to restaurants, and are more accustomed to looking at other people's evaluations and reviews. This shows how important public opinion is to a website.

SNS website from 2010 quickly red all over China, and then ushered in a new word SMO. I think for the site owners, no longer like in the past to see the PV growth rate to assess the spread of the site, and now we more value the spread of Word-of-mouth, that is, "social communication."

Perhaps you will say, the content of the site should be the fundamental, and there are good things to attract more attention, but, sometimes the wine will also be afraid of the alley deep, if there is no netizen comments and recommendations, I am afraid that the good things that is just a decoration. So how did this little comment box come into being? Let's take a look at the evolution of the comments.

Web1.0 era, the four major portal network and BBS as the representative of the early Web site comment box is relatively simple, netizens through a small message board, comments input user name and mail directly, just a simple expression of personal views. At this point the site and the reviewers are isolated, isolated, this process is the site to the user's one-way behavior.

With the advent of the Web2.0 ERA blog blogs, QQ space, E-commerce Web site, the emergence of the site and users to achieve two-way communication and participation. Compared with the web1.0 period, the biggest difference is its interactivity. Small comment box appeared "Top" and "step", comment scoring and rich expression, these changes more humane, netizens through the comments to express their feelings, can also comment on the content of the site, and the webmaster through the data to know the popularity of the site. Comments entered the "interactive" era.

Web3.0 era, SNS social network into China, the most representative of Sina Weibo, Renren, happy net ... affect the entire Internet, we are no longer a single individual, but a large group of friends, and we pay more attention to friends recommended. So how to connect the website and SNS platform communication? At this point, the third party socialization review system was born.

At present, foreign well-known third-party social commentary tools have Disqus, intensedebate, the domestic has appeared friends, comments, Bemi, say, and so on comment system. For example, friends, as the earliest social commentary tool, now with the domestic largest sharing tool jiathis integration, in the field of social communication can not be ignored. Once the site has a Third-party social commentary tool, netizens can directly bind their social network accounts to comment on the site and share content with their comments to more friends. The comment box is no longer a cold user name and mailbox, you can see the rich social networking information of the reviewers, and the real quality of the comments also curb the flooding of the network, and through the SMO, the Friends message, quickly add social traffic to the site, thereby expanding the impact.

It can be said that this powerful social commentary system to build a bridge between users and Web sites, information can be directly and other sites for exchange and interaction. Spread, wildfire, through the third party review system at the same time to the content of a number of SNS site integration, so that social comments to share the site into the social network, to bring more attention to the site and return to traffic, expand the spread of the site. This kind of butterfly effect, at the same time promote the Internet public opinion spreads.

If the site is people's eyes, the window of the world, then the social commentary system is the ear and the mouth, listening and expressing people's thoughts.