W-commerce: The arrival of the micro-shopping era?

W-commerce, is modeled on the F-commerce for Sina Weibo e-commerce to obtain a term, I first mention the word is in this year's Sina Weibo enterprise version began to Beta, In Sina Weibo Enterprise version of the question I mentioned the Sina Weibo enterprise version for Sina Weibo after the E-commerce provides space:

WHO said micro-blog can not open shop, some people can open a place of gas, Sina Weibo is responsible for the social part, e-commerce things to the third party;

already has the microblogging reservation function, from the domain name looks at that time is prepares for the take-away food, but now appears ambition not to send fast food, soon will have the Enterprise brand to enter directly, similar F-commerce's Facebook shop will appear, W-commerce will become a powerful branch of social E-commerce, through the social establishment of Sina Weibo and open platform for corporate brand to provide social e-commerce services, after all, domestic can imitate F-commerce also few, Tencent and Sina Weibo is the most likely;

I think Taobao is not afraid of Sina in order to buy Macaulay shares this way to enter E-commerce, and the fear of using this open social atlas to "F-commerce" in the form of E-commerce.

Did not expect Sina Weibo test water e-commerce menacing, first August 19, some students in micro-Bo said the enterprise version of micro-Bo can sell goods, I immediately issued a micro-blog review said: "The Chinese version of the F-commerce really come slightly." Sina Weibo e-commerce: w-commerce, but then I look carefully, but also published a micro-blog: I do not look good Sina Weibo e-commerce (their own micro-blog mall-type):
① Sina Weibo opened its own business shopping mall, also blocked the tens of thousands of electric dealers, Facebook is to build a platform, so that the electricity dealers and third-party social electrical integration, who can be bigger;
② Sina Weibo has been a hodgepodge, too much noise, too much utilitarian to make the original relationship stale;
③ to do everything by himself, where to innovate?
④ Micro-booking ideas are right, but become a mall on the stale;

The reason for this microblog comment, because I found that this is Sina's own business mall, with the help of its Sina luxury microblogging Enterprise version opened a window, not my understanding and other electrical companies or open social map to the F-commerce-style, But only with the help of Sina Weibo opened a shopping mall, F-commerce is the following features:

①f-commerce first is not a f-commerce, he is a socialized e-business ecosystem;
② This ecology includes: FB (Social) + enterprises (such as Procter and Gamble) + third party services (8thbridge and payvment);
③ This is a new type of social e-commerce services, but also the use of social media enterprises a high-level form;
④ allows users to shop more simple and social, recommend more personalized;

But yesterday, Sina Weibo E-commerce only really took the first step of the F-commerce-style, yesterday I returned home from Shanghai to see @mrbrand Shangxiang a afternoon release of the Micro-blog: Today Jingdong Mall to Sina Weibo strategy-level partners to enter the way, Can be in the Jingdong Mall business Micro-blog directly to buy jingdong goods; This is for the industry, Jingdong boss has a demonstration effect, the electronic business and micro-bo real combination of the era to open: Http://t.cn/anN0Iv, I quickly looked, did the following comments:

① I appreciate the electric business and micro Bo so to cooperate with the attitude of combination, I Wednesday in the Grand Innovation Institute to do a F-commerce share also and you discussed the electric business and social network cooperation can be born a group of real sense of social e-commerce;

② Micro Bo as a flow import mouth, not play the role of microblogging applications, such as microblogging user relations, preferences and so on, @ Lu Gong also said that this is the current only lead generation, but the speed of cooperation has been very rapid;

③ Weibo is just a showcase, also needs to jump to Jingdong also can buy a single purchase, this is the Facebook store in the browse-style shop (Faux-stores), retailer and FB is also such a cooperative, Best Buy Facebook Shop, Facebook users in the best Buy the Facebook Store to browse through the product information, check other users ' comments and comments on these items, and ask their Facebook friends about the product advice directly. If you want to buy, you will still jump to the best Buy Main Stand up to purchase.

④ compared to the best buy of the Facebook store, Jingdong Mall and Sina Weibo, the marriage of the mall is more humble, as the @ leaves on Weibo comments: Monday surprised to hear inside news, to the current online promotion page, carefully analyzed down unexpectedly just page jump, Only realized Sina Weibo's flow jump (commodity point: click.union.xxx.com), no business system docking, no micro-piping, no data precipitation and analysis, this is the micro-electric business era?

No matter how shabby, at least Sina Weibo e-commerce: W-commerce go on the road of exploration, let us wait and see!

With Sina Weibo E-commerce: W-commerce Some of the current services:

① Micro Reservation

Micro-booking is a third party developed for micro-BO E-commerce applications, this is also I was very optimistic about the form of W-commerce, Sina Weibo build platform, the electricity trader settled micro Bo by the third party to provide the basic services, users do not need to leave Sina Weibo, directly can be the next single shopping, @ Fast schoolbag is this kind of service to eat crab one, but the current thinking of micro-booking is to do a shopping mall, so that more enterprises settled in, rather than the real sense of only provide electrical business services to the electric business enterprise, I am not very optimistic.

② Sina luxury microblogging promotion shop

This is the first direct display of goods in the enterprise version of a trial, but this is Sina's own micro-bo business of a mall, which is Sina through the microblogging service to provide users with E-commerce services model.

③ Sina Weibo and Jingdong mall's marriage

I think this is a beginning, as long as the attitude of open cooperation, in the future, there will be subversive services appear, social let E-commerce is all possible.

Source: http://www.socialbeta.cn/articles/w-commerce-is-here.html