Where is the millet ceiling?

First congratulate Lei to become this year's "China's annual economic figures." Because of the night of the game, from the media group to discuss the spread of millet. With a big flow, say a few words. Millet mobile phone success, the first recruit, is to break the original handset manufacturers of a tacit understanding, to retain a certain profit space tacit understanding. The same configuration of other other sell 2500, Millet sold 1999. Millet light foot on the road, there is no burden, you can not profit, as long as praise. The starting point of production is small, and other will not fight against him. Is it a bit like Taobao and ebay? Given that many of the friends in the micro-letters are not in this circle, let's use the GI economics approach. Wang Two street have a lot of sell rice, dozen foreign brand sell 20, local brand sell 18. Street stalls sell 13, but street stalls sometimes do not come out, experience and feel bad. The cost of rice is indeed different, the cost of the hotel will naturally be a little more. GI Eat Street side stand, with the street stall boss chatted, think foreign rice too hateful, decided to sell rice. GI calculate, the hotel rice cost about 16 yuan, GI cost about 14 yuan. So GI's rice sold 15 yuan. The key is, GI rice do not cut corners, and the hotel rice the same materials. In order to avoid the tragedy like street stalls, GI first issued a notice to introduce their own rice materials as good as the hotel, but the foreign rice desktop display is not in line with Chinese habits, and then said: an appointment to eat. GI's rice just started to sell, there are queues at the door, because his family only backyards no kitchen. It was sold at the end of the street stalls. In order not to let the door queue people anxious, GI began to tell them stories, tell a foreign chef jobs story. There are stories to listen to, there are so many people in line, it must be delicious. So there are more and more people lining up. Some people in line said that later GI rice not eat. Basically this looks like it, rice switch to mobile phones, the number magnified 100 times times. Traditional manufacturers actually do the same, they can see the way into the industry, and they did so. They want to wait for you Wang second big, you also have to build a big kitchen when the cost comes up, can't always be so cheap. We can reduce price, accompany you to play, we have more financial resources than you, more customers than you, until GI can not afford. In fact, GI will not build his own kitchen. If the outsourcing is not completed, rice supply will not increase. GI can sell other people who come in line, such as soy-milk machines, such as massage chairs or something. In response to Wang Rice, traditional hotels by providing cheap rice, more advanced rice, taste more rice, are wrong. These are the things you originally had, and GI Rice will continue to imitate them. From the rice system, to brand as the core of the organization of their own value production and supply chain, just do. Huawei's response is right, the glory of the brand solo, but the Glory brand must not limit itself only in the mobile phone field. Cool is very courageous and determined, but not smart enough, there will be big cannon mosquitoes feel powerless. In fact, mobile phone manufacturersThe big guys for millet that point mobile phone shipments, income, simply do not see. But the shock that millet brought to them is big enough. If you don't change, you're dead. Big guys should reflect on that, clearly you can make a cheaper, better cost-effective mobile phone, you do not want to keep the profit maximization, you think you are Apple? It is so greedy that consumers start to oppose you. You saved the profits and lost the future profits. In the past, the information of the Internet was transparent, the life of the Zhongguancun store, and now began to enter the production process of information transparency, but also want to stuffy sound make a big fortune. Internet access to the financial sector is also a reason. Lei led Millet, the biggest contribution is to let the mobile phone manufacturing industry embarked on innovation, transformation of the road, this experience will be passed to other manufacturing. This innovation is not to say that a new configuration, a new look like the simple innovation. In fact, I think, lei from every guest to learn a lot, lei tuition is delivered in every guest. Where is the millet ceiling? There are 10,000 of them.