Why is there so little traffic being used to promote the platform?

Source: Internet
Author: User
Keywords What so

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In recent times, we focus on the platform to know, mainly to do Soso ask, the regional words are used to ask a large number of raids, the purpose is to increase the number of visits to the site and conversion rate, can do so long but found that from the visitors to ask not many. According to the backstage display you can see that this is yesterday's data

  

So why do we have so much to do, and so few visits? My analysis has several reasons.

1, ask the platform is included very good, but the ranking is not so good. Only included, ranked bad situation is likely that users can not see our information, resulting in no access. For example, I am in search of the word I used to ask, "Changzhou treatment of ankylosing spondylitis which hospital good", found in the front are all the words in the classified information platform, and I made this record on page 4th, a lot of information on the front 3 pages is not competitive at all. But there is no denying that some of the words he can still be ranked first, as I do, "Changzhou which hospital treatment of ankylosing spondylitis cheap" This word,

  

I think mainly because the word others use other platforms to do better information, and the general matching to the hospital xx is better, and does not contain the cost of two words, so I do ask in the first place.

2, the title and content, the answer design can not be satisfied with the user. The headlines we're asking are from backstage, according to the visitor search to enter the word of our site to do, but the user search for many words we can not figure out what the user in the heart to ask and know the specific things, we can only according to the word roughly to simulate the user's idea, Then to design the content and the answer to the question, perhaps many times our own design of the problem content and the answer is not what users want, like this situation we can not judge.

3, we did not give each answer with the corresponding link. In fact, we do ask the biggest goal or to create brand image, therefore, the answer design is only the general wording of the expression, only when there are conditions can be added to the link, is not to insert a link in the inside, so it will appear to be really in the advertising. Although ask no Baidu know audit is so strict, but all things still have to grasp a degree, can add when as far as possible to add, also convenient for users to see this information, if you want more comprehensive understanding of the details can be directly clicked.

These are the reasons why I think there is less traffic. So how to improve it?

First of all, people think that in the choice of words should pay attention to, if the word has a large number of other ranked good platform to do, then ask is done is not likely to play a great role, we have to consider using other to make ranking better platform to do. Second, let the design of the problem content and answer be better satisfied with the user, this can be aided by customer service, because the customer is directly related to patients, I think they should be more understanding of the user's psychology, their daily dialogue with the user to do a study can be more clearly know the needs of users. The third is to add as many links as possible to the issues that might be good rankings.

This article is provided by the symptom http://www.102guke.com.cn/of rheumatism to share.

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