Word of mouth marketing how to do a good job

If from some traditional industries point of view, word of mouth, especially users of enterprises, the reputation of the product is extremely important, good reputation can quickly get product sales, corporate profits and so on. In addition, the millet technology Lei Jun, chairman of the millet model referred to when the word of mouth, began to move toward the word-of-mouth development of the traditional industries more and more .

Speaking at the Chinese IT leaders Summit, Lei Jun said: "What is the word of mouth? Many people think that good products have word of mouth, some people think that cheap products have word of mouth, I would like to tell you that is not the case, the world a lot of good products , A lot of cheap products, good and cheap products are many, word of mouth spread is more than expected.If you are in a cafe with an Apple phone to open a browser on the small screen to lose account password, you are not very painful when You wait for the password with the waiter, the first time is wrong, the second time you pulled out the millet phone, it automatically ask you is not a link, you say yes, naturally go up. "I believe we all Have experience, especially in the hotel when it is painful, and millet is touched by such a detail of you.

In fact, on the word of mouth, I think the traditional industries can learn from word-of-mouth marketing, and the other is the word-of-mouth marketing traditional fishing sea fishing in this area to do a very good job.

Sea fishing for you should not be very strange, like to eat almost all of the hot pot sea fishing, I often go to the sea to eat hot pot, and once I eat in the sea fishing, because the fruit is not finished, so I waiter Said: "can not be packed away, the waiter said no." I said: "No, I will not take it away." I felt a little wasted at that time. When I was checking out, the miraculous phenomenon happened, the waiter actually gave me a whole watermelon and said the cut watermelon is unhealthy, and if you want to pack it, I will give you a watermelon. However, from this point you can see that the core of sea fishing is word of mouth, the core of word of mouth is beyond expectation, for sea fishing, word of mouth is always powerful and other.

On the sea fishing is some traditional industries need to learn, in any case, need to put word of mouth in the first place, because the word of mouth determines your good or bad, and sea fishing in the public comment online reputation is done.

Having said that, the traditional industries of e-commerce operators want to make the ultimate word of mouth, so perfect, so that users actively boast Hello, and more importantly, through some things to trigger the word of mouth effect, as long as the first lead to word of mouth to gain access The best word of mouth effect. So, what should I do to make it easier for word-of-mouth effects? I think word-of-mouth marketing takes advantage of people's display and sharing of psychology, so e-commerce marketers in traditional industries can start from the user's psychological needs and this is the best choice . Such as novelty, happiness ... ... We continue to read:

1 novelty

When people encounter novelty and interesting things, they always can not help but pay attention to and share, because everybody wants to show some knowledgeable, I am such a person. So, when I was planning word-of-mouth marketing for my glasses e-commerce site, I could start with a novelty. I remember before there is a good case, a tradition of selling paint is to rely on novelty to win, the boss at an event which drank a cup of paint, but also drank a well-known brand, can be described as deftly.

2 happy

No one will refuse to spread happiness, when we bring happiness to the user, want to make it difficult for users to spread. For example, before I PS through the glasses and pictures of the network to do with the red people Xifeng, the effect map is wearing glasses I wear Xifeng, after seeing the first impression is very funny, and now it is popular in all over the country, until now When customers see this picture laugh spray. The reason why a PS photo can produce such a magical effect, because this picture to bring countless people happy.

3 story

Good story, everyone likes to listen, after listening will naturally spread, and in word of mouth marketing, making interesting and easy to spread the story is a very good strategy, because want to cause word of mouth, you must have a topic Caixing, and The story itself is a very good, very long-lasting topic. I usually also tell some stories about the type of glasses, although the story is not very classic, but enough for potential customers to attract.

4 caring

In fact, China's consumers are very easy to be touched, as long as good for them, or just do your homework to do enough, the user will be very satisfied and will return you with word-of-mouth. For the care of this piece, I often do, for example, users wear glasses, myopia constant, and then to care about the user, the final decrease in myopia, and then your care will be touched by consumers, and ultimately people will be thumbs up , "Your after-sales service is really very good."

5 Reciprocal

Thanksgiving is one of the outstanding qualities of human beings. If we can effectively help users solve their problems, users will naturally repay us with word-of-mouth. For example, my website provides the common sense of protecting glasses and eyes. Customers come to the website daily to read and help users to solve the problems of protecting glasses and eyes. However, the user feels good will take the initiative to word of mouth, and ultimately formed a reciprocity.

6 resonance

Psychology, there is a strategy and method called emotional resonance, this method can quickly narrow the distance between strangers, thus affecting others. In the process of implementing word-of-mouth marketing, if we can resonate with the user's heart, it will naturally create a word-of-mouth effect. In this regard, e-commerce marketers in traditional industries can study it well and I will not say much.

Finally, word of mouth is more and more important to the traditional industries, with word of mouth can quickly allow users to your business, products, etc. have a good impression, remember and successfully purchased. If there is no word of mouth or poor reputation, your business may not be profitable. Therefore, the traditional industries to do electricity providers want to quickly make a good word of mouth, we must first lead to word of mouth effect, and finally go to improve word-of-mouth marketing.