Yahoo Transformation technology company Mayer Buckle Mobile Internet

US Yahoo Headquarters

Yahoo's new CEO Mayer

Revised Yahoo page

Previously, Yahoo has been claiming to be a digital media company. This is the first time Mariza Meyers has used such a salutation since he was CEO. "Yahoo, along with all its subsidiaries, is a technology company dedicated to stimulating and entertaining the world," she wrote in a report to the SEC. ”

Since then, Yahoo has been transformed by media companies into a technology company's ambition to officially announce the world. This also confirms a year ago when Mayer first airborne Yahoo, the famous science and technology blogger TechCrunch founder Michael Al Ling's prediction: "This shows that Yahoo will transform into technology companies." ”

Yahoo's revival plan is one of the most watched stories in the tech world, the airborne Yahoo new owner Mayer lives under the spotlight light: She came to Yahoo, gave each employee an iPhone and a free lunch, and built a nursery near her own pocket; she forbade her employees to work from home and personally audited every new recruit. And even Kibaki with Yahoo.

Now, it's a formal change of name. Why does Mayer make such a strategy, how does Yahoo transform? Did she succeed? Before taking office, Mayer received an interview with Michael Al, when Arlington asked Mayer if she could restructure Yahoo, and she replied: "It's a tough job."

From media companies to technology companies

Michael Al a secret: Yahoo turned technology company design even before Mayer arrived. Why did the board pick her? Everything is early signs.

Long before Ms. Mayer, Yahoo founder Jerry Yang was aware of Yahoo's products out of the question, and Mayer's technological strength and enthusiasm for the product is the company's long-standing lack of.

As Google's 20th employee and first female engineer, Mayer has spent 5 years leading Google's search products and "user experience"-changing the way people browse the Internet while maintaining the elegant simplicity of Google's website. In 2010, she was tasked to take charge of Google's portfolio of local services, maps and location-based services, which proved her a "product genius".

And Yahoo is looking for such a person. For a long time, Yahoo's home page, Yahoo Mail and search business is considered to be Yahoo's troika, has been the main driver of the value system of Yahoo. However, in recent years, the performance of the three major assets has been declining.

In the wave of mobile interconnection, Yahoo has repeatedly missed the opportunity. Yahoo's board wants Ms. Mayer to completely save Yahoo's products, making it a new software product for the WEB, mobile, and everything that consumers will want or need to use at least once a day.

Mayer was aware that she had soon announced that she was "happy to have come to a consumer-focused company". She thinks Yahoo CEO is just a job tailored for herself. Why not? Leave Yahoo home, search business aside, these two business is absolutely familiar to Mayer. and Yahoo Mail to her is not difficult: back to Ms. Mayer in Google's early years, she was responsible for the development of Gmail.

As for mobile interconnection, Ms. Mayer has been pushing to buy Digg and Yelp and successfully purchased Zagat during Google's inauguration. She is also clearly not afraid of Yahoo News, because Mayer led the Google News customization of the development work.

As Michael Al said, Yahoo employs Mayer as a "product" CEO, unlike another potential candidate, Ross Levinson, a CEO who is good at dealing with media issues. So Yahoo changed its name to a technology company, everything seems logical, foreshadowing also early two years ago buried.