Food business attracts traditional companies to focus on Wahaha joining the war

Recently, according to news reports, food companies are attracting traditional business concerns, in addition to the COFCO I bought a network, Shun Fung Courier launched Shun Fung optimization, food and beverage group Wahaha also joined the battle: according to sources, Wahaha Group affiliated companies Hangzhou high-end food business platform "homologous Kang" will be online, Wahaha has authorized homologous Kang to sell its products online, hoping to share the industry cake. This is good and bad for the development of Wahaha, and we have to wait and see.

Wahaha Test Hydropower Channel

Data show that the homologous Kang was founded in March 2011, employs more than 100 people, mainly the introduction of international health food brands, and through the cat, Jingdong Mall and other third party mall sales of high-end food and nutrition, But homology has been preparing its own platform for tonicare.cn since last year and is scheduled to be officially launched in July.

According to the official source of information, it has been with Wahaha, the United States Children's food licensing jubilee, the United States children's dietary supplement brand Lil critter, Italian olive oil, grape seed oil brand, O ' Neill and Claudio Ranieri to reach a partner.

According to sources, the source of homologous Kang behind the Du Jianying, Du Jianying was the Wahaha group party secretary, in 2008 left the Wahaha group, but it remains the shareholders of the Wahaha. Wahaha officials in connection with Sina technology, said the "uninformed".

But it is certain that Wahaha is exploring the distribution channels of electricity dealers through homologous kang. According to the press release that Wahaha disclosed to the media last August, it has authorized homologous Kang to sell its products through the online mall, such as the sale of Wahaha "Edison milk powder", all through homologous Kang.

In addition to milk powder series, the current homologous Kang sales of other maternal and infant products, is mainly wahaha. According to sources, Wahaha is working with homologous Kang gradually cooperation full line of beverages, in its own business platform launched after the launch will be online.

According to the company's official website Disclosure plan, in the future it will be in the third party mall and independent consumer, through E-commerce and offline channels, to provide from the food supply base, research and development, processing, sales, distribution integration of health food supply chain, "efforts to become China's health food E-commerce banner Company."

Traditional enterprise layout food electric business

Compared to the Wahaha Group's exploration of the electric business, its competitors Cofco group's approach is more direct--its brand I bought a network has a certain brand awareness, and relying on COFCO resources, food coverage of health food, imported food, tea, breakfast, fresh, specialty and so on.

In addition to Cofco Group, Fast Enterprise Shun Fung Express, will also enter into the field of the business of the food field: its wholly-owned electric dealer website "Shun Fung Optimization" Officially on the line, the main high-end food, to provide leisure food, fruit, cereals and oils and other categories, but also to distribute seafood, cold drinks, fresh vegetables and other difficult commodities, But it is only in the Beijing area.

Traditional companies are looking at the high-end food sector behind, is the industry's rapid growth.

According to the consultation data, 2011 online food turnover reached 13.8 billion in the four quarter, the next 3-5 years, the overall food line will be more than 40% of the speed of growth.

But it is worth noting that these traditional enterprises to enter the food sector are all aimed at "high-end" word. According to the electric business people said, do in the low-end food dealers there are two problems, on the one hand can not control the logistics costs, but the common commodity homogeneity of competition, order volume does not get up. "It was a case of an early end to the office snack platform that had caused concern. ”

Zheng Wang Advisory analysis that the food brand into the field of E-commerce is the general trend, will have more and more capital and focus on this area. Gaoning, chairman of Cofco Group, said in March this year that I have got hundreds of millions of yuan in venture capital. As the Wahaha group and other enterprises to enter the curve, this area will begin to show fierce competition. (Tracy)