For enterprises, domain names may be strategic issues

With the advance of enterprise informatization, more and more enterprises begin to pay attention to the development of enterprise electronic commerce and the construction of Enterprise Portal. And this one, are inseparable from the role of the domain name. At the same time, with the development of domain name industry, more and more enterprises begin to realize that domain name is not only a kind of logo, but also it has become an important part of enterprise Internet assets.　　At the same time, the protection of domain name has become a part of enterprise strategic consideration. Domain name has become the enterprise waged contention "domain name is not a technical problem, has become a problem of intellectual property, or become a business economic war." "At just the end of China's first domain name conference, CNNIC deputy Director Liuzhijiang reminded enterprises to take the domain name into strategic consideration."　　Today, the enterprise related to all the network business activities are almost all related to domain names, domain name has become a commercial war in another battleground. The same suffix, the world's only registration, which makes the domain name destined to become a scarce resource. As an enterprise to enter the Internet to carry out all the basic conditions of online business activities, a naming appropriate, simple, easy to remember the domain name is also the first step towards success of corporate Web site. From the point of view of Enterprise brand strategy, the enterprise chooses domain name, always want to get the domain name consistent with its own enterprise trademark.　　Such opportunities are now often met and cannot be asked. According to the concept of Haijun Vice President, domain name is the most important Internet assets in the digital age, and the longer the use of tangible assets depreciation more on the contrary, the domain name used more time, the higher the degree of recognition more valuable.　　With simple and easy to remember and with the company's own brand and products associated with the word or phrase as the domain name, not only make the company's brand spread with less effort, but also greatly contribute to the realization of enterprise marketing goals, improve product market share. However, when an enterprise does not need entity products and channels, only by domain name, product name and content can pass their brand to consumers, it is full of malicious competition risk, a careless enterprise survival will be fatal impact. The battlefield of the domain name is already smoke smoke enterprises consider the domain name strategy of several major points "domain name than corporate CEO more important!" "In the past 10 years, the company's annual CEO replacement rate has increased 59%,CEO personal brand more and more stripped away from the corporate brand, and domain name as a corporate network of" commercial identity ", and corporate brand, marketing is increasingly inseparable. Domain name is not only a technical issue, but also a management problem, is a management and investors need to be cautious to wait for the proposition.　　Therefore, how to carefully consider the domain name strategy is a problem that enterprises must face. "Enterprise for Domain name strategy Consideration, I think there are the following aspects: The purpose of registering domain name, the protection of domain name, the use of domain name, domain name monitoring, the relevant legal issues."　　"Hao Tian law firm Lian lawyer said so. First of all, the purpose of registering the domain name, Lian think is mainly to promote the products of enterprises and improve the defensive nature. For the defensive, mainly to prevent the domain name similar to consumers misunderstanding, so the need will be similar or easyCreate a confusing domain name to register first, this can also ensure that their brand is spoof or demonize. Second, is the domain name maintenance and protection. Domain name maintenance is the main problem is to ignore domain name renewals resulting in the loss of domain names. Therefore regarding the domain name maintenance, Lian suggested that the enterprise domain name should have the specialized person management. In his opinion, if an enterprise registers many domain names, each domain name information inside all has the registration management mailbox, this mailbox should by one person management, this specialized specialized can reduce many problems the occurrence probability. In addition, on the use of domain name, should establish a unified domain name use planning, if not this plan will cause the Enterprise domain name does not have the overall sense, each website does not have the connection, also can waste domain name value. Lian For example, some companies register some domain name is pure defense, the company has a lot of trademarks, the main trademarks, secondary trademarks are registered. Each brand faces different consumers, are the company's brand, each brand is registered with a domain name, respectively, embodies a variety of themes, content, but each site with the total site close contact.　　This has strengthened its own promotion, but also promoted the enterprise's own defense. Third, domain name monitoring. Through the domain name monitoring, the enterprise may discover the competitor or the latent competitor's movement, moreover once discovers own domain name to be registered, must promptly dispute. The controversy, which has a two-year deadline, can only be brought to court once two years of controversy cannot be raised. At the same time can also be monitored through domain name to obtain a lot of information, master domain name registration. (above from the fast way) read these, think of a story: about 8848 points to Taobao personal statement