Foreign trade website Overseas promotion of the necessary strategy

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Production of foreign trade site webmaster due to geographical, language and cultural background restrictions, often can not be very good to carry out its overseas marketing business. For example, in Europe and America alone there are hundreds of different languages, even if only to promote English, in the United States and in the UK, the Web site marketing methods will vary, the content of the site is not to pay attention, not only the goods can not sell, there may be a joke or even trouble. Therefore, the webmaster in the overseas promotion must master the necessary strategy, in order to receive a certain effect.

One, for different regions do different versions of the site

Although English is a common language in the world, a website built in the mother tongue is more likely to gain the goodwill of the users without the exclusive mentality. Of course, this is for the global promotion of foreign trade website. If the webmaster only in a certain country marketing promotion, then can skip this one.

Ii. Analysis of noun differences in foreign search engines

The same products, such as refrigerators, are used in Britain as refrigerator, while in the United States they are often called fridge. British people call chocolate chocolate, while Americans often say candy. These subtle differences if the webmaster do not seize, even if the product is cheap, often can not be known to local users.

Three, different areas of search engine bidding should be different landing page

Even if the webmaster can not produce the corresponding website version for each language, at least in the bidding ranking, should provide the local language search page. This will effectively guide users to your site.

Iv. accurately grasp the time of advertisement

Jet lag is also a factor that must be considered when advertising is launched overseas. If the advertising time is just the most local users work or sleep, then the advertising effect of course is not obvious.

V. Study local laws and policies

Since the construction of foreign trade website involves the sale of goods and logistics distribution under the line, the webmaster should be familiar with the relevant laws and regulations of the local, avoid unnecessary trouble.

[Original article, reprint please indicate the source of Shenzhen website Construction www.mulandesign.com]