Four advantages of operating gift website Shopping Guide

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With the continuous development of the Internet, more and more users use the Internet to marketing, in this competitive internet age, a variety of products will almost always choose the Internet marketing, and then the site has developed, so the user began to build their own product site, and then the product uploaded to the website for marketing, You can imagine how powerful the internet marketing charm is. Not only that, the internet era makes business-to-business, consumer two platforms have been in the bottleneck, so far, this Internet marketing method can completely replace the traditional marketing model, so that more users choose the Internet.

Recently, the author has been on a gift site to do optimization and promotion, from the day in charge of the gift net feel the gift site has been tepid, when other areas of the Internet has been high, the gift site is still unable to make proud achievements, perhaps the gift of the site itself is the characteristics of the constraints of its development is an important factor, Can a gift site break through its own flaws and make a big step in the development chain? Gift-sharing shopping style may be a new opportunity for the development of a gift website. The following by the author based on this period of operation and maintenance experience and summed up the pattern of four characteristics and advantages, to and the vast number of gift nets webmaster Exchange.

The realization of the gift product diversification

Gift Sharing Shopping Guide mode is a gift site is no longer a simple Business-to-consumer mall, instead of a gift shopping site, shopping for any other shopping mall gift products, this greatly enriched the gift products rich, break through the past gift site products monotonous shortcomings, fundamentally changed the spread of the gift site, the possibility of development, Therefore, I think as a gift site must achieve the diversification of products, so that users can provide a more choice.

For example, the author is responsible for the plush gift net, in the past when the gift net is very monotonous, the site only a few gifts, and now different, the gift net faded the original monotonous and filled a lot of other gifts, so that the entire gift network to achieve a gift product diversification, so that the user experience has increased a lot, And users are more selective when they enter the site.

Ii. digging out newer and better gifts

Because the Gift shopping website, the product is very rich, so that the latest, best gift can be found, better meet the demand for gift purchase, followed by the trend, in general, most of the selection of gifts are female friends, and female friends in the selection of gifts when they like assorted, If the female user came to your gift net to see the gift is very few and not too many gifts will feel that this site is not reliable, so I think the webmaster must dig out newer and better gifts, and then provide to the user.

For example, the author is now doing is plush gift website, in order to meet the various selection of gift user needs, I will continue to dig out new gifts on the site, the best way is the author more to market research, of course, all the source from the market, in fact, in the market survey will find a lot of gifts are not on the site , so you can dig it up and put it on your website.

Third, interactive community sharing, improve stickiness

Gift Purchase is a phased demand, the past gift site is difficult to improve the stickiness of the site, but the gift shopping model is a good solution to this problem. Gift sharing site not only shopping gifts, but also provide knowledge and interactive exchange of gifts, the site will improve a lot of stickiness. This point I agree, now the Internet and the previous internet is very different, any one page can be shared by other users to see and traffic, such as the current most popular microblogging, Baidu sharing, QQ space sharing, these can quickly improve the stickiness.

For example, I added the Baidu share button to my plush gift website. Then I daily uninterrupted to share some of the site on the Gift page, and then share to each major platform, you can share to QQ space, micro-credit, micro-blog, Renren, and so on, the current social platform popular is very good, QQ space is popular on a very hot, if the full use of good QQ space to improve the stickiness, I believe there will be a good marketing, so be sure to do a good job of interactive community sharing.

Iv. reduce costs and focus on technology

Gift shopping site will be a gift site completely become an Internet enterprise, gift shopping site will focus on technology, but not the main focus on the products are not good. At the same time, gift shopping site also no longer need to reserve products, the establishment of their own product warehouse, which also reduces the cost of the gift site, in fact, the author is very recommended that the webmaster to try to compare customers like to buy cheap gifts, of course, many users also like to go to Taobao to buy gifts, so this is a turning point , if the webmaster can reduce costs, and then more than Taobao sellers, maybe this is a good time, the author is more than to do the explanation.

Above is the main point of four gift network analysis of plush gift net, of course, the gift of the site's own characteristics and development opportunities, whether the real gift site to achieve their own breakthroughs, across the development, but also need more innovation and exploration, want to make better development still have to let webmaster more cost some painstaking. Article from Mao Gift Net: http://www.mvomvo.com/group/topic/topicid-1746