Four considerations for starting a mobile internet app

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Lately, I've been asked a lot of things about promotion, some have a ieda, some have a demo, and everyone to communicate, feel that most people for the app is still more blind, mainly because now the app is very hot, we all want to make money, have an idea immediately to do, made to suddenly think of the market, Suddenly thought of promotion, so a chat, found that before a lot of work did not do. I think about, to do mobile internet app attention to everyone listed, I wish the transformation, entrepreneurial friends can quickly succeed.

First thing: Please do the project research

In fact, many people do the app, mostly because an idea immediately to do, but lack of early research, such as the location of the app, are those people will use, is 50~60岁 or 25~30岁? The characteristics of the crowd to understand, the app crowd characteristics, such as housewives, or single women, is the office workers, Or middle school students, many times, the early market research is very important, I have been responsible for an app project, research time spent two months, including market conditions, opponents, technology, domestic and international situation, the development of the history of the basic research has been, research finished, I basically became an expert. So said the project preliminary investigation is must do, the project research form many, may the on-line survey questionnaire, May to the subway mouth sends the questionnaire survey, does when assists some gifts, generally does not spend much money, but is very helpful to the entrepreneur, why? Because in the process of research, you will really feel the user's psychology, Ideas, and concerns, are more useful than paper. We do the purpose of the app is to allow users to use, to meet the needs of most users that is successful, so we are in the development of product design in the time will not be blind, and later in the promotion of the time we have more direction. So project research is still to be done, can increase the success rate of our app.

The second thing: do more propaganda

The second problem is that a lot of people don't pay much attention to publicity. And they chat, they say their own products, their own technology is very good, because before do not understand, later found a year or two, the market with a lot of homogeneous products, we all feel that their technology is a barrier, in fact, are their own imagination , and in the end it's easy to overtake you, when there are competitors in the market, to surpass the opponents, the only difference is publicity, because publicity can bring users, now is a rapid flow of information era, users get information costs and time is getting smaller, not a minute publicity, users may find someone else to go. Second, the promotion can also bring potential partners, and generally find partners many people are willing to find brand awareness, why? Because it is good to work with well-known companies to enhance their visibility, these are real benefits. Again, publicity can also suppress the morale of competitors, if the competitors do not pay attention to publicity, then your vigorous publicity will disrupt each other's morale, attract each other's customers attention, increase the difficulty of selling each other, this is a lot of doorways. In addition, the use of good, down competitors is too simple. Therefore, do not blindly self-confidence of their own technology, to do more publicity is very good.

The third thing: more combat, less to see the success of learning

There are a group of bosses in the Internet after the success, will be everywhere for their own publicity, so that after the media packaging, appear marvellous, these confused some eager to succeed the boss, let a lot of bosses believe, do not spend money I can how, or my success is because products do well, In fact, many successful bosses won't tell you a lot of real things, and a part of the boss also like to brag, such as 100 people made things, said 10 people to do it, the results of a mobile phone entrepreneurs really think that 10 people do out, and finally invited 10 people did not do it for six months, this person is who, It is estimated that everyone will know the articles often. There is also a point of bragging that my success is because the product is good, I think this is too much water, Apple is very successful because Apple spends a lot of time and money on publicity, which is clearly written in the biography of Steve Jobs, so don't be superstitious about successful teams, don't believe in successful products, Don't be superstitious about the data that is too shiny, others will not tell you how hard the experience and skills have been, will only tell you the flash of data. Don't be too superstitious about success, there is too much water to succeed in learning. Many things or more actual combat, because only the actual combat you know, the original is not so play, said the success of the people are in the use of the desire to succeed in the psychology of their own well-being.

Fourth thing: Differentiated Products

Today I read a Jewish golden rule, 78:22 Law, that is, a mature market only 22 of the money, the other 78% do not make money, such as the app market, over 50 million users of the app only twenty or thirty, accounting for 22%, won 78% users, the other 78 The app is a follower of the fun, make no money, can only account for 22% of the users, so in a market opportunity, to strive to achieve 22% of the wave of people. At the same time also pay attention to product differentiation, now many people look at mobile internet micro-letter public number is very hot, so all to do, a lot of people are just a moment of interest, what others do, what he does, then can only be up and down, wasting time, and some are done, irrelevant, what articles are issued, no theme, no publicity, No persistence, no differentiation, no user positioning is impossible to succeed. If a market is in the Red Sea, to achieve success, it is difficult to do, and then do the difference, highlighting their advantages, while digging deep into the area, to be loyal users, to be loyal fans, so there may be some opportunities, the current app is so, Now just do a app has no future, see your product differentiation where, what do you have to attract journalists, to attract users, from the line to the offline, from the baby to the elderly, from small students to white-collar workers, different age, different people, different behavior characteristics, can be used to do differentiated products. The current mobile phone user 1 billion, if can seize one of the 10 million precision users to be able to become a success. In addition to products, user differences, there is marketing differentiation, such as the current app promotion, now everyone in the money to promote the time, you have to open up new methods of promotion, such as others to do the start, you also do the starting, others change, you also change the volume, this way of the flow, it is difficult to succeed.

Author: Mobile Internet Jianhua, micro-letter: tianyi86913 affirmed that any media forwarding this article must retain the author's personal name and micro-signal, otherwise will be infringing the copyright to you.