Four Instagram brand marketing cases, teach you how to give fans a warm hug

Editor: @phoebe-penguin

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In recent years, social marketing tools have sprung up, for enterprises, they bring more marketing and enhance the brand image of the opportunity, but not simply to build accounts, publish content can wait for it, social media is always a tool, we need to integrate it into our marketing process, Instead of just relying on it. How can such tools be cleverly blended with our marketing approach? Let's learn the following four examples of innovation!

Today, we are increasingly looking to the brand in terms of social media. This makes the brand has to from the traditional media to allocate more power to win more consumer participation and interaction, among many methods, a large number of information sharing is the first choice. 40% of people have better feedback on visual information than text-like information. It is not surprising, therefore, that brands scramble to share applications such as Instagram.

Of course, there are also many brands that are not limited to developing Instagram's fun in traditional activities and social networks, but also creating more immersive and innovative activities. It must be stressed that the Instagram on the rich challenges and competition is easy to let the brand lost direction, I do not know at which point to find a breakthrough. Of course, also because has been continuously growing, mature, Instagram into a brand of battleground, we are learning how to combine marketing technology and art to make themselves stand out.

The essence of creating a brand effect is not just so much hype in audiences, we need to encourage consumers to explore and ultimately inspire. Using social media for advertising is just one step, and branding must be dedicated to being an activity promoter who can integrate content and attract wide participation from fans.

This article introduces four Instagram activities that integrate and interact with each other, and transcend the single online interaction, giving people unparalleled enjoyment of reality and uniqueness.

Mesades Mercedes-Benz has developed a social media tool called #untamed, the concept of Mercedes-Benz a CLA-class new car design concept. The company has been hugely successful in setting up the application's maiden show in Paris and making a big Instagram on the sun's photo.

The unconventional and wild Mercedes CLA led fans to write their unique understanding of untamed. The goal is definitely not to create a mediocre activity using the simulated images, but to build an independent digital image by integrating the real photos, so that a group of art enthusiasts from all over the world can enjoy the elaborate display at the center of the city, full of life, Gorgeous colorful Instagram pictures form the originality of living space for people to enjoy.

The digital event is a classic example of how breaking the law, integrating marketing, social media, and artistic direction are helping brands improve their product image.

Recently, Nike has brought a surprise to everyone: users can create their own new shoes on the Instagram, not only through personalized and customized way to attract customers, but also let everyone try a taste of being a designer, kill one stone.

In the new NIKEiD, they play social cards and fans have the opportunity to encourage and inspire each other and share their designs and ideas with the entire social community.

With a few clicks, users can choose their favorite photos as the background of the Nike air, and then personalize them according to the color of the photos. The Nike PhotoID site not only allows users to design their own sneakers, but also to browse other people's design ideas, buy their own custom products and share them on Instagram, Facebook and Twitter.
For the personal significance of social media, this activity gives it a new meaning.

Don't be surprised, yes, Red Bull is on the list again. As a forward-looking thinking of the brand, it is not only in the content marketing leader, in the intelligent sales also never weakness.

But this time, Red Bull still gave everybody a surprise. A collaborative project called ' Instagram Your inspiration ' (which conveys your inspiration) gives people a red bull-like enjoyment.

Through Instagram's perspective, Red Bull encouraged British fans to upload photos with the obvious red, blue, and silver (colors that are the theme colors of the latest Red Bull drink) and to inspire pictures, #rededitionplease (#请选择红色), The words silvereditionplease (#请选择银色) and #blueeditionplease (#请选择蓝色).

Most interestingly, the shortlisted images were made into panels and then exhibited in 5 different cities in the UK. Creating a real collaborative project that interacts with fans and gives them the opportunity to do well in their favorite cities has been a big difference from the Instagram activities of the past. Or, if you want, it's a good choice to put wings on the fans ' ideas.

Food manufacturing brand Kellogg's had a good idea, they turned Instagram's picture into a currency. In Stockholm, the Kellogg ' s store turned into a Instagram photo store (Instashop), where photographs of the merchandise and uploaded to Instagram could be traded for a free box of cereal food.

This is simple and effective, and Kellogg's approach has become the preferred way to sell new products and promote sales. A long time ago, Kellogg's had discovered the great power of Instagram, one of the most popular social channels in Sweden, and so the Kellogg's chose Instagram to be absolutely confident.

According to Kellogg's, the free gift of the cereal was worth the Instagram, and with the sharing of people on the island, a large number of new orders and enthusiastic participants in the social interaction ensued.

Istagram is really popular with all kinds of brands, but the root cause stems from people's preference for intuitive photos, so more pictures less text has become the current corporate microblogging of the Bible. However, it is noteworthy that the above four cases do not take picture sharing as the main means, but a way to achieve more interesting activities, so, excellent marketing needs to integrate a variety of means to avoid a single.

Original: econsultancy.com

Caption: photobucket.com