Four portals three quarterly out of the electronic commerce video mobile business Highlights frequency

⊙ journalist Win Ting 0 editor Chujiang

Sina released its third-quarter unaudited financial report yesterday, with net revenue up 17% to $152.4 million a year earlier. So far, Sina, Sohu, NetEase, Tencent four major portal three quarterly earnings all out. The three quarterly results revealed by the four portals show that the 2012 London Olympics contributed a lot to the increase in revenue, but the online gaming business grew sluggish. It is noteworthy that e-commerce, video, mobile business highlights frequency, has become the major Internet companies strategic focus.

Sina's three quarterly earnings show the company's net revenue in the third quarter was 152.4 million U.S. dollars, up 17% from a year earlier. Among them, advertising revenue of 120.6 million U.S. dollars, up from the same period of 19%, much higher than the 9% increase in non-advertising revenue.

Similarly, Tencent three quarterly network advertising business income year-on-year growth in its major business sectors, the largest increase of 69% to 1.0153 billion yuan; NetEase Advertising services revenue growth is significantly more than the main online gaming business, up 10.5% Reached 243 million yuan, Sohu online advertising and brand advertising revenue also scored 19% and 2% year-on-year growth, the chain growth rate of more than 10%. This is thanks to the London Olympics for the positive pull of brand display advertising revenue.

Compared to the trend of advertising business growth, gaming business but the subsequent weakness, which in NetEase performance is particularly prominent. Data show that NetEase's third quarter total revenue of 2 billion yuan, an increase of 2%, net profit of 812 million yuan, fell 1.6% Year-on-year, the chain down 7.2%. Among them, online gaming services revenue was 1.7 billion yuan, compared to the previous quarter and the same period last year, 1.7 billion yuan and 1.8 billion yuan, almost no growth.

It is noteworthy that e-commerce, video and mobile internet services show a strong growth trend in the segments of the major portals. Although small in overall income, it has become the strategic focus of major Internet companies.

Among them, Tencent E-commerce business revenue in all business sectors in the chain growth of the largest, reached 32.2%, accounting for the total income of the quarter to 9.8%. Tencent President Lau has made E-commerce one of the "opportunities for the next big revenue generation in China's internet sector".

In addition, the video business has been Sohu, Tencent, NetEase's key input. Among them, Tencent has listed video as one of the five core strategies of the group. Liu Chunning, general manager of Tencent's online video department, believes that the video site has the advantage of new media advertising channels including search engines, portals and video sites, and that the entire industry will be profitable by 2014.

Sohu said it would increase its input to the video, which in 2013 would have an increase of 30% to 40% per cent of the content procurement budget over the 2012 50 million. Sohu Video will make ends meet in 18-24 months, with 2013 revenue target doubling growth. It is reported that Sohu video and star Chinese media reached a strategic partnership yesterday, won the fourth season "China's Got Talent" exclusive video rights.

Similarly, NetEase CEO Ding Lei also said that will be in the video competition field out of their own differentiated route.

On the mobile internet business, Sina Weibo and Tencent Micro-credit registered users in the three quarter respectively broke through 400 million and 200 million, commercialization has been put on the agenda. Sina is currently preparing to launch a micro-blog advertising solutions for the SME market, to bring new opportunities for advertising business. Tencent also said it would extend the open platform from the desktop to the mobile Internet and enrich the platform's content by encouraging more diversified applications. NetEase plans to exert its force in the field of mobile gaming and launch new products in the first quarter of next year.