Friend Circle Marketing 30 days: Easy to start, stick hard!

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September 12, I have written an article "Micro-trust Friends Circle Marketing 5 days of practice", after everyone's micro-bo, micro-letter forwarding, received a very good response, I also increased more than 100 micro-letter fans! Have to buy wolfberry, have to find me to do agent, have consulting experience, please I help push products, ask me if I am single to cook food for me ... In a word, I found that writing an article is a very interesting thing! Sharing experience, but also can find a lot of identity! But then again, I have never been a professional writer, I write how many with randomness, belong to the kind of feeling and hair. Maybe everyone is tired of the Big Bear "daily One" such a gluttonous feast, also want to taste my game it ... Okay, no more fantasy, and now on dry goods!

September 7-October 15, with the help of micro-letter friend Circle Marketing, sold 38988 yuan of Medlar, more than 3,600 yuan of honey, the total of 42588 retail sales, this is our use of micro-letter to do friend Circle Marketing, actual combat 30 days of quantifiable results.

Last week to see "win in China", remember Ma Yun in the comments said a word: "We win, we have to think about where we get lucky!" We lose, we have to think about where we do it, we can win! " I also follow this way to sum up!

First, the ability to cultivate good management time

The water: 4021, 3549, 3352, 3250, 125, 3445, 2236, 764, 500, 1283, 3430, 88, 4500, 1288, 3657 and 3500.

In fact, from this water, we can see that sales are not very stable, more than 4,000 yuan, less than dozens of yuan! Sales instability behind, hidden a reality, that is, our time investment is not very full! In fact, the heavy rain work six days a week, nine in the morning busy to six o'clock in the afternoon, not easy! Every day actually can use in Taobao shop time is very few, I have never even hung Wang Wang! Therefore, I can only take the time to take advantage of the sporadic, in the micro-trust Friends Circle send information, voice or text to reply to everyone's advice ...

A few days ago, the butterfly joked to me that you resign, open a second career, specifically down to engage in medlar and honey! Because she found that we did one months, the water is OK, but there are too many problems to solve, if wholeheartedly put into words, sales will be particularly good! (believe that we have a lot of friends around, there will be such an impulse: feel that they began to do well, as if the immediate work has become a fetter, wages are not as good as snacks, all day to see the boss's face, simply I do not do, directly resigned, full time to engage in Taobao, friend Circle Marketing, after two years on the rise, How nice to be your own boss!

I told her later, what is this tens of thousands of water? Are we really busy at the moment, or are we not planning and arranging time properly? Less than 100,000 months of water, we do not talk about recruiting full-time things! Now to do is to do our work, the premise of a reasonable arrangement of time, The time that people drink coffee, daze time, depressed time, idle time ... Take advantage of it! Scattered time is not enough, we smoke night, weekend time! First, to manage their time, improve the efficiency of the ability to practice to the extreme, and then talk about appearances things!

Good management of time, not only to plan, improve the use of efficiency, more is to know how to grasp the rhythm of the marketing of micro-letter friend Circle. When is the best release effect, when the most popular, what kind of information each time the best effect? What is the average time for each customer from consulting to closing? What kind of sales words are most commonly used, most effective, these are friends Circle marketing needs to focus on solving the problem!

Reflection on the extension of product category

Read the article on the friends know that the beginning of the September to do Medlar, I offer only gift box red wolfberry and Black wolfberry, the main push two gift box red wolfberry and a best black wolfberry! But from the end of September, with the end of the Mid-Autumn Festival, I promptly adjusted the product type, Main push Qinghai Qaidam Origin wild bulk black wolfberry and red wolfberry! Because everyone's demand has changed, from the Mid-autumn day gift to their own taste of delicacy! Black wolfberry price 10,001 kg, red wolfberry price 701 kg, black Medlar half catty to sell, Red Wolfberry a Jin to sell, package mail! At first, the butterflies did not understand my approach, Customers want how much you give Bai, why do you do half Jin, and black wolfberry half catty on 500 yuan, people do not want to do?

In fact, I think so, black wolfberry is expensive, but small, light weight, the same size of the jar, black wolfberry is full of 180g, red medlar filled is 250g, and, the black wolfberry head only pepper so big, every day to pinch 10 to 15 bubble water on the line, half a pound to eat at least 2 months ah! And, so many customers, You 100g, I 200g, he 300g, I also do not take every day to say ah ...

Here, I would like to explain that the needs of customers is very important, but also can be guided and nurtured, specifically to combine the goods, stand in their perspective to help them analyze the reference. For example, why do you eat? How much do you buy? How to eat? In the process of communication, you send a, I return a sentence, micro-letter voice and convenient, gossiping the same chat, not only enhance the understanding and feelings of both sides, but also can touch the rhythm, quick deal! Later, We also launched a 60g black wolfberry, 180g black wolfberry, 250g red wolfberry, and made a "Red + black" package. Buy Red wolfberry, tying a bottle of 60g of black wolfberry, both economic and comprehensive, to meet the needs of everyone's early adopters!

The essence of the product of the micro-trust friend Circle

Noon Chunlan to call me said Qinghai top black Wolfberry source, they began to monopolize the price per Jin, to buy taller than others 1100 more! I actually very much agree with this kind of high quality good price Method! Some people say, your black wolfberry is too expensive, others online has more than 100 a catty, you this is not profiteering? I said, Online and I have the same quality of black wolfberry, at least 15,001 kg, but also blowing the marvellous, and is pleading and show, as if people take up a lot of cheap like!

Micro-trust Friends Circle of the relationship between the attributes of the decision we must high quality price! The best is their real try, and do a certain comparison, product knowledge is rich enough, and then in the micro-trust friends Circle to recommend! Because you are doing an acquaintance, your product is not the best, or very, or the quality of the general, Even the sudden problem, not only will not form a repeat purchase, but also overdrawn your circle of friends for a long time cumulative relationship! Finally, fame and fortune two empty! So, the micro-trust circle is a test of the quality of the weapon! don't have any luck!

We make medlar this product before, Chunlan give me promise, give me Medlar is Qinghai Qaidam best Wild Black medlar, and sent a few cans come to me first taste! At the same time, I taobao several more famous shops, bought some medlar back, bubble water contrast write summary. I also consulted a lot of wolfberry website information, as far as possible to enrich the knowledge of medlar, I even sat at the pharmacy door, the initiative to find big Uncle Aunt exchanges, let them taste after the evaluation! These measures have set me a firm confidence! Later, in the practice process, encountered a variety of strange problems, these preparatory work accumulated experience , played a very big role!

最近不断有朋友通过微信表示想做我枸杞的代理，我的第一反应是，你了解枸杞吗?你吃过吗?你知道黑枸杞的特性吗?你自己都没吃过，为什么给你朋友推荐呢?别人遇到问题，你能专业的解答吗?同样的话，如果你正准备做微信朋友圈营销， Please be sure to ask yourself clearly!

Four, Taobao ruthless truth

The last time I wrote five days of practice, I said, Taobao deep like the sea, I still think so! But after the actual operation for some time, but also added some disgust! Here's an interesting example!

Before I in Amoy Wolfberry, see a veteran opened Taobao shop, is said to be in Qinghai soldier, later in Qaidam Munom base to collect Medlar sell, Taobao page to do detailed exquisite, the soldier's photos are posted up to prove how they have a conscience! But there was a detail that I stumbled upon, Their shop's "xx conscience" brand is marked ®, in their own Taobao page a number of significant positions have been put on the registered trademark logo! I bought their home of Medlar, specifically invited a partner to help check it, this trademark has never been registered! I said this thing to Chunlan, and she told me, This person often run to the production base to find someone else's purchase, each time 5 kg, 10 kg of buy, products are others, they are good at Taobao late tricks, hard sensational! When I heard the news, I felt a flock of grass-mud horses flying past me! Also soldiers, also registered trademarks, but also affixed to their own procurement of origin photos! More angrily, I bought from their home black wolfberry quality is inferior to ours, the price is also higher 500 more than one catty ...

There are many examples of this, Taobao, whether it is a big shop, shop, I finished too much of the medlar products, I will be any publicity and advertising to create suspicion! I would rather only believe that I have eaten, compared to, so I recommend to you, the heart also steadfast! Therefore, Taobao is as deep as the sea, This ecosystem is flooded with too much intense competition and a variety of promotional promotions! Want to not be these flicker to thunder, Friend Circle of mutual recommendation is a very good channel, this is to ordinary office to carry out friend Circle Marketing provides unlimited possible!

The wisdom of working on the side

Big Bear Micro-faith friend Circle Marketing Training I heard more than six times, and I also every day in the Big Bear Group and 2000 from all walks of life friends exchange, and I also in the practice of micro-letter friend Circle Marketing, the process, I have been pondering! What kind of person is suitable to be a friend circle marketing? What kind of product is suitable to be a friend circle marketing? What's the best way to do it? What is the real value of the marketing of the micro-faith friend Circle? Is there a pattern that allows most people to actually do it?

Micro-trust friend Circle Marketing, there are many successful cases, such as Nancy's beautiful eyelids, Qi Qi Buddha brand, rain ling ceramics, white president of high-end customization, Rodanham mobile phone ... Monthly water over 100,000, hundreds of thousands of, millions of them! However, it is not realistic to repeat such a case as most of the workers who have a dream of creating rich dreams! First of all, you are not full-time, not so much time input, second, you do not have connections, sourcing, channels and other resources; third, you do not have enough relevant product operation experience! You have, only micro-trust Friends Circle marketing theory, a lot of free time and a restless heart!

Then we have to do is to fully mobilize their own entrepreneurial passion, make full use of scattered time, as far as possible to familiar with a category of consumer goods (preferably FMCG), with the help of micro-letter circle channel to promote and sell! To do 30,000, 50,000, 100,000 of water every month, can have a 10,000, 20,000, 30,000 profit, A product or industry to know, do small and beautiful business, to pass some cost-effective, reliable products, while expanding their circle of friends, to make a group of like-minded friends, this is not very good?

Six, Friend Circle Marketing: Easy to start, stick hard!

It is said that the beginning of everything is difficult. In fact, micro-trust friend Circle Marketing, is beginning easy, persistent difficult! At the beginning, we have a circle of friends, have their own credibility, there is a sense of novelty, there are relations, but these conditions have been used after? How does our business model last? I have written an article on the business model of the micro-trust friend Circle, It mentions three steps to go!

The first step: the use of micro-trust friends Circle of heat, seize everyone's curiosity, quickly hands, make money, accumulate!

The second step: do a good job of communication, occasion capacity, to fuel!

The third step: the ultimate goal of the relationship is to become their own brand!

In the course of practice, constantly in the verification of my point of view! After a brief and wonderful first step, remember not to stop, into the second part, do a good job of communication, understand occasion capacity! Wait until the distribution mode, sales channels, agent team strong enough, and slowly into the third stage, to become a relationship, establish a brand! A business that lasts, is a good business. , can repeat the consumption, is the value of consumption!

Above, is that I learned the Big Bear micro-letter friend Circle marketing theory, positive action for 30 days of the summary of the practice! Sincerely hope that we can actively participate in training, bold attempt, there will be harvest! Even the next micro x, x letter, the principle is basically the same, because the overall trend of social interaction has not changed!