From a website email promotion activities to see the advantages and disadvantages of email marketing

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"Labor shortage" gave birth to the talent site of the hot, Baidu clicks the talent, the job search information, makes the promotion the large-scale website is very hot, explained the recruitment class website to be popular, although like worry, the intelligence Union, 58 will recruit the website to achieve the maximization, however their sense of touch still is difficult to reach two or three line city, A few days ago and a talent site to communicate with friends, he told his website use mailbox to promote the pros and cons, let me quite a touch.

According to friends, his email promotion is like this, first of all, looking for a large number of enterprise personnel mailbox information, this is not difficult to find, generally in the local government talent website, newspaper media, and some classified information sites have a large number of enterprise personnel mailbox, of course, in the wisdom of the worry, such as the same site can also find local enterprises mailbox, About nearly 2000 local enterprises to find the e-mail address, and then, wrote a soft wen, friends and local a small talent market cooperation, mailbox theme is a job fair.

"About one weeks of reincarnation," there will be a return call, consulting job fairs, "as long as there is a telephone return visit, the success rate is very high!" Because of the use of NetEase's free mailbox, a day can only send 400 messages. This has persisted for one months, has done more than 10 customers, "sends the mail very dull work, but the effect can be counted!"

Finally, this friend upgrade VIP mailbox, because the VIP mailbox can be a mass 400 mail, more than 2000 enterprises, a 400, less than one hours can be finished, so you can do other things, the result, but made a fatal mistake, sent less than two days time, The emails were all returned as junk mail! NetEase also do not know how to do, free send very easy, pay the instead of the problem! Friends particularly annoyed, is now actively find ways to use other methods to promote, and the VIP mailbox seems to be pulled black, almost no mail, "This money is white!"

Mailbox as a way to promote the site, because its free from the Internet when the birth began to use a lot of enterprises to promote the use of mailboxes, to this end, in order to prevent a lot of spam, many large mailbox sites have made a variety of restrictions, as long as frequently sent the same content of the mailbox, it is easy to pull black, and the message is defined as spam return , and the use of mailbox promotion, like a needle in a haystack, in the vast sea of people it is difficult to find the target customer base, friends of the talent site, because of its particularity, the network to find work gradually increased, many enterprises have left the personnel department of the mailbox, so, the target customer base is very easy to find, which is also the reason for the success of the early- Finally, due to excessive duplication of content is classified as a spam mailbox, resulting in the final mailbox promotion failure.

So, how to avoid the mail is pulled black? And let the mailbox promotion play the biggest role? First of all, send the message content must be readable mail, and, using Chinese title, at the same time, to have regularity, NetEase free mailbox can send only 40 messages at a time, and the number of messages sent within a certain period is limited, and pay mailbox a large number of send mail, the result, because too often, the effect is not as free, really do not know how NetEase billing mailbox is how to do! In addition to regular mail, you have to constantly change the content of the mail, to avoid too much to be pulled black. At the same time, in the mail promotion at the same time, so that other marketing methods at the same time, such as telephone sales, Baidu promotion, soft text promotion, etc., this effect is more obvious.

From this talent webmaster friend early Mailbox Promotion success process See, as long as the target customer base, mailbox promotion or very lethal, but, want to see the effect, you need to manually 1.1 point to send the regular, mailbox promotion is a coolie can withstand lonely work, but, as long as to find a way to promote, as long as the effect , a little bit will customers do, then, with a certain user groups, the site has hematopoietic function, and then use other promotional methods, a little bit will find a way to profit the site!jsp graduation design: www.jpbysj.com starting A5, reprint please keep the author link!