From building houses to making products

In my childhood, I have seen many families in rural areas to build their own houses.

When building a house, when the foundation is finished, the first step is to cover the house with bricks, beams and so on. After the cover up, then people can live in, and even, sometimes the top layer is not finished, people first live in the lower layer. Then it will be decorated, to paint the wall more flat and beautiful, and then the stick of wood stickers wood, the glass change glass. After the renovation, one by one to add furniture.

But now everyone is used to getting everything done properly, and then they are happy to stay, that feeling is good.

But in making products, I appreciate the idea of 37Signals, they advocate quick trial and error, rapid iteration, this and rural building steps similar. Instead of waiting until the product is perfect, the product is pushed to the user.

In fact, the product will never be perfect that day, even Apple products are the same. The App Store is so bad, there are bugs, not the same for everyone. Users hope to have a house as soon as possible to avoid the wind and rain, as for the wall brush is not beautiful, there is no television, later.

If you wait until the decoration is finished and even the furniture has been acquired, then stay. It's often too late to find a lot of places to live in. And time is the most cost to the entrepreneurial team. A product from the house to decorate to add furniture, less say also want six months, you have a few six months?

Miche is based on the concept of 37Signals product planning, at this stage, we are only building the stage, has not yet to decorate and add furniture.

After the first floor, we asked the user to use, the user said: "You do not have the search function." "Yes, actually we're building it, that's our second floor." The second floor is finished, we ask the user to use, the user said: "Your red match too ugly." "Indeed, we have not finished building the house, and will soon be renovated when we finish building the second floor."

Do products, to calm down, to be very clear of their own rhythm.