From "cock Silk", fans to the community: starting a three-class rocket

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At the beginning of the new year, many people in the forecast next year's trend, there are said wearable, internet finance, there are said mobile electricity business, but also some people said that education to explode, but if I want to predict, the community economy will be next year's hot spot.

In the PC Internet era, the most typical community model to count Baidu Bar, which also gave birth to the internet's cock silk culture, the so-called "get cock silk of the World", "cock silk" the core of culture is actually "I am not happy, I disdain, but I exist", onlookers, booing, fighting are "cock silk" brush the existence of an important way of feeling.

But in addition to the existence of people, but also to pursue a sense of belonging and identity. Like "rice noodles", "kerosene" is "cock silk" through the brand "to the material lyric" brush "sense of belonging" embodiment. The present product is actually the consumer displays the taste the prop, define their social identity tools, function is only an initial trigger point or point of entry, the product behind if there is no a certain number of fans, then this product is certainly unattractive, or the function is not extreme, or users can not be in your body for the role of generation. The reason why Millet emphasizes "to be born with a fever" is to create its own ultimate feeling. Therefore, the future of the brand must rely on the fans, the brand in a sense is the product and fans between a conspiracy, the so-called "No fans, no brand."

The advanced form of the community economy is to make the fans realize the "sense of achievement", which I now see is only the island.

"Get the World", but the so-called "cock silk", probably just flow.

And to the "no fans, no brand", the value of the enterprise has emerged. Many people do not understand how the value of millet to 10 billion U.S. dollars, because they do not and you calculate sales and profits, it is a fan values. According to market Research institute Syncapse estimate, the value of each user of Facebook is 174 dollars, BMW is 1613 dollars, Starbucks 177 dollars, Coca-Cola is 70 dollars, how much do you say millet? So, some people say that the value of the thinking of the Luo is 100 million yuan, I think it is not high.

I say "community economy" is a hot spot for next year, which means that more communities like Luo-mind will come out next year, but it may be a bit late to run next year. Any new things have a window of time, just like I expected the micro-public number of the time window deadline is last October, not to say after you will not have the opportunity, but more difficult, your absolute strength to be stronger.

But one thing is unchanged, any enterprise, any product, you have to try to find their fans, forming their own community, but the premise is to shape the charm of their products.