From cock silk to Gao Fu Shuai Zhejiang newspaper media and Yaoji Poker's Way of transformation

In the new economic era, there is no chance. One is an urban newspaper, one is a poker manufacturer, Zhejiang newspaper Media (600633) and Yao Kee Poker (002605) These two enterprises are affected by the internet impact of the traditional industries. However, two companies are the star shares in this year's a-share market. As of October 8, Zhejiang Newspaper media and Yao Kee Poker has risen 262.11% and 117.68% respectively this year. Mere conceptual hype may not explain the performance of two companies in the two-tier market. The transformation of two enterprises is a classic business model of how traditional enterprises transform new economy. Zhejiang newspaper media: From the traditional media industry to the September 2011, Zhejiang Newspaper media through the backdoor White cat shares landed a-share market. At the beginning of the listing, the market for the regional print media business is not optimistic. Stock prices after a brief hype, into a year-long trip to the yin. It was not until the end of 2012 that the company's share price rebounded. Accompanied by this, it is the strategic level of the transformation of the company. 2012 National newspaper Media overall income decline 20%, in the face of the adverse situation of traditional media, the company actively promote its press media and Internet media interaction and integration. At the same time, actively promote the accelerated transition to new media. April 2013, Zhejiang newspaper Media completed the increase, in addition to the holding shareholder Zhejiang newspaper Media Holding Group, the daily (market, interrogation) to spend 30 million yuan subscription 2.16 million shares. According to the strategy of Zhejiang newspaper media, plan to build news media, interactive entertainment, film and television three industrial platforms and cultural industry investment platform, "3+1" large media industry, and actively layout new media to strengthen the line under the integrated marketing, and actively layout mobile Internet development Mobile newspaper, integration of resources to build brand influence, while entering the field of film and television. Theoretically speaking, the traditional media and the new media can fully realize the synergy effect in the business model. Unfortunately, the reality of such cases is extremely rare, and Zhejiang newspaper media undoubtedly walk in the forefront of the industry. Among them, mergers and acquisitions and the integration of resources undoubtedly played a very important role. In the first half of 2013, Zhejiang newspaper media to achieve business income of 930 million yuan, an increase of 41%, belong to the listed company's shareholder net profit of 180 million yuan, growth of 55%, at the same time the first three quarterly net profit growth of more than 75%. In the traditional media generally "winter", Zhejiang newspaper report of the media is undoubtedly the industry downturn in the biggest bright spot. Yao Kee Poker: New model brings new opportunities Yaoji Poker is mainly engaged in the design, production and sale of all kinds of poker. August 2011 Yao Kee Poker Landing SME board, has caused the unanimous criticism of the market. The market once thought that such a technology-like enterprise how can also access to capital market financing? In fact, Yao's poker performance in the two-tier market has also continued to slump, until December 2012, the company's share price to hit bottom rebound. And the company's transformation began in 2012. 2012, Yao Kee Poker and Beijing Joint Public Company set up a Beijing Yao Lian Interactive Culture Communication Co., Ltd., andOpen "Yao Kee Poker Online" platform, launched the "Yao Kee League of Gold." This interaction between the network and the entity, as well as the linkage effect between the radio promotion and the new regional market promotion, has also led the development of the industry and expanded the sales of the company. December 2012, the company and Beijing Performing Arts group, China Yintai Investment signed the "China Acrobatic Troupe Co., Ltd. to increase capital letter of intent" to cash to China Acrobatic Troupe Co., Ltd. to increase capital, the completion will hold 30% of the equity in the company. In the 2013.5 Annual report, Yao Kee Poker disclosed the results of cooperation with the company, the exclusive title of the Sino-Miscellaneous Company, "The Golden Clown Dream", which is the first joint effort to create the original brand repertoire, has launched a global tour. September 14, 2013, Yao Kee Poker and Shenzhen Sky Network Technology Co., Ltd. and 500 lottery network signed the "Internet lottery sales customers to promote cooperation agreement", once again become the market sought after the star shares. Haitong Securities Market, inquiry) that the cooperation is the company with the Internet platform for the "55th card" advertising business expansion of the new attempt, is in the existing poker resources on the development and utilization of new business model to bring new opportunities to enter the Internet lottery business area will further enhance the company's valuation. As you can see, Yao Kee Poker is based on the main business at the same time, play its own advantages to actively seek to platform-oriented company transformation and development, and strive to break through the bottleneck of traditional profit model, looking for new profit growth point.　　For such a positive transformation of the company, the two-tier market to give adequate recognition is also understandable. Traditional Enterprise Transformation New economy: Who is the next black horse the road to the transformation of the media and Yaoji poker tells us that in the new era of economic transformation, traditional enterprises are not without a way out. By excavating their own advantages, adapting to the changes of the times and breaking the shackles of traditional ideas, the traditional enterprises are entirely likely to come out with a beautiful transformation path. Generally speaking, the traditional enterprise transformation of the new economy can be divided into two major categories: self-improvement and asset-restructuring. The transformation of Zhejiang newspaper media and Yaoji Poker obviously combines two characteristics, and the media of Zhejiang newspaper is more emphasis on the reorganization of assets, while Yao Kee Poker is a little bit more self improvement. The transformation of traditional enterprises can not only enable enterprises to improve efficiency, reduce costs, open up the market, at the same time can create new value. This will greatly improve the competitiveness of enterprises and expand the development of enterprises space. Under the inspiration of example, many traditional industries listed companies have been actively engaged in the transformation of action. For example, the launch of the micro-letter shopping mall (market, inquiry), and actively promote the digital publishing business and film and television business in the era of publication (market, interrogation), even including the promotion of mobile finance and internet banking business Citic Bank (market, interrogation). For the traditional enterprises, regardless of size, actively explore the response to the new economic challenges, are worthy of our respect. The next black horse of the traditional enterprise will also be generated from this group.