From Han Wang's reading of the current predicament of the electricity paper book

Kang tablet computer after a large number of listings, the Han Wang as the representative of the domestic E-reader enterprises began to fall into product prices, sales, market share and fell to the dilemma. Whether or not the paper will be replaced by a tablet computer is a topic of concern to the industry. The author thinks, although the domestic electric paper Book Enterprise's present situation is not optimistic, but from the overseas experience, this kind of phenomenon is only temporary.　　Of course, in order to reverse the current dilemma, paper companies should also make a difference in many ways. Electric paper book is expected to dance with the tablet in the field of electronic reading, the Kindle has Amazon's millions of digital book resources, characterized by content as the core, emphasizing the convenience of users to buy, easy to carry, good reading experience and low prices of products. And Han Wang based on the stylus technology of the paper, the biggest feature is both readable and writable. Like the Kindle, Hanwang uses electronic ink (E-ink) technology, which saves electricity and has the ability to protect the eyes.　　The features have become the standard for paper books, and the Kindle, a professional reader, is also popular with the world's reading enthusiasts. However, the ideals of the paper books appear to be extremely fragile in the face of reality. Electronic readers, represented by Hanwang, have had to sell at a lower price with the advent of electronic-reading tablet computers such as the ipad. Will e-book readers be replaced by tablet computers? What will the future of the paper book be?　　These two problems, in fact, are related to the future development of the paper industry's core issues. In the US, adult E-book readers (Kindle and Nook) have more than 12%, six months before 6%, and tablets (including ipads and Xoom) have a penetration rate of 8%, according to a survey published by the Pew Research Center (Pew) at the end of June this year. There is still a lot of room for growth in both e-readers and tablets, compared with the penetration of other electronic products. In the United States, the MP3 player's penetration rate is 44%,dvr 52%, the notebook computer is 56%,pc 57%, the handset reaches 83%.　　In terms of data, e-readers and tablets have three times times more room to grow than MP3 players with low penetration rates, both of which seem to have huge growth potential. 3% of American adults also have tablets and E-book readers, indicating that the boundaries between the two are beginning to blur. The Nook, for example, as a color-screen reader, is actually a flat-panel computer with an Android system, just for reading paper books. And if the ipad not only has the Kindle, Nook and other software, but also its own ibooks function is very powerful, users can download a huge amount of books through itunes resources. There have also been reports that Amazon plans to launch its own tablet computer this fall, which will further increase competition between online retailers and Apple. Amazon will also release two Kindle E-book readers in the third quarter, one of which will be touch-screen design, according to people familiar with the matter. Americans ' preference for the Kindle is based onThe likes of the content, plus the electric paper book than the traditional paper book is much cheaper, so many people choose to buy e-readers.　　On the bright side, e-readers and tablets have a chance to win.　　Open cooperation to win the future I believe that the Han Wang as the representative of the domestic electric paper book enterprises to rally, and continue to maintain rapid growth, it is necessary in product prices, models, content, and so on three. Terminal Price is the first factor that drives sales directly. Any electronic products, its development trend is to follow the law of performance enhancement, price drop. Han King of the early paper book products flagship high-end users, this and the popularity of the king of the paper book ideal is different.　　The price of the book is subject to screen costs, but the appropriate price reduction, to improve the market share of products. Han Wang's current product strategy is to launch a variety of prices from hundreds of to 2000 yuan of paper products, taking into account the high school low-end user groups, which with the Kindle only less than 5 product strategy formed a sharp contrast. Han Wang's ideal is to use a few products and first-class user experience, to achieve a high market share, leading the market. However, the reality is that the paper market by domestic manufacturers to introduce the various types of products divided, for defensive reasons, Han Wang had to use a lot of products to deal with the current core products are still difficult to occupy the absolute dominant position in the market.　　But Han Wang should still adhere to the ideals do not waver, the market is likely to "screen" several star models. The era of content as King has come, and no one denies the importance of content, and some even think that e-readers are just a tool attached to content. Both the Kindle and the Nook have launched an ipad reading app, which is a recognition of content as king.　　But in China, piracy is the main factor restricting the popularization and development of the paper books, because of the piracy of the paper books, it is difficult for the publishers and e-readers to establish a virtuous circle of cooperation mode. For many companies, if you insist on an ideal, you have to give up some of the real benefits, and once the reality of compromise, it may give up the original ideal. The ideal of Han Wang is not the manufacture of electrical paper terminals, but the use of electronic paper books to integrate the content of reading resources, to create a large number of fine books, newspapers and other content resources of the electronic reading Distribution center, and do a good job of copyright protection of the classic book typesetting, such as to have a better version of the dream of Red Mansions, And more selected works of classical literature. The author believes that to achieve this ideal, the Han king should earnestly from the reading experience, purchase convenience, user use and sharing experience and many other aspects of the overall consideration; An open platform should be set up to enable more enterprises and writers to submit the fine content directly through the platform, and also to facilitate the open cooperation between Han Wang and other electronic paper terminal enterprises.