From happy net, classmate Nets, network of school to see SNS development

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the 06, Facebook, which rose through the six-degree division theory, became popular in the United States, and the Web2.0 of the international and domestic imitators began a copycat journey. SNS becomes the myth of the new Internet, for a while, community and SNS become the new direction of leading the Internet development pronoun.

At home, a large number of entrepreneurs smell the future of SNS business atmosphere, for a while, SNS continued to emerge, the school net, 5Q campus network, Billion Poly, Occupy, Magic Stone, Chinay, film Net, No. 99th Dormitory, Yi Multi-net, full beetle nets, the face of the network, the network, 9 apartments, excellent network, advantages, Good luck dragon and so on and overseas background Faceren, Youlin University student Community website ...

These entrepreneurs, who are eager to catch gold in this new direction at the start of their business, are now in the market and time screening, many names are now rarely heard, or abandoned by the market to die, or in the suffering of the economic crisis to linger.

At the beginning of this year, clutching tight pockets of the wind investment has invested a classmate network and happy net, students to obtain investment 6 million U.S. dollars, happy network to obtain 20 million U.S. dollars investment. This is the only two SNS websites that have been cast by VCs since the economic crisis. The choice of VCs is actually the choice of the market, after nearly three years of market screening and development, from the current number of users and user experience, from the current market size and risk-resistant ability, as well as its future development potential, the network, students, net (KAIXIN001) has formed a three-legged situation.

School, net, classmate network as now recognized as the most concentrated three professional SNS website, the school network is mainly to seize the first-line college students, happy net caught the urban white-collar, and the students to the second-tier City college students users, but also a large number of white-collar user groups. On the current situation of SNS development in China, college students and white-collar workers support 90% of the SNS market. The three sites are basically divided between Chinese white-collar workers and college students.

These three SNS's respective development direction and the development track also clearly refraction besides China SNS's development pattern and the development direction.

Based on blog and log function has been gathered a large number of college students groups, now by virtue of the webgame basically to achieve a balance of payments, from the school model, said that the stickiness between the school users will be more solid, due to the good reputation in college students and soft silver from the strong capital, The school is currently the largest SNS website in China.

and based on plug-ins and small game rise of happy net, in the white-collar market occupies a larger share. But entertainment can quickly attract people, but also easy to let users feel tired, entertainment sites to ensure that the popularity of long-term development, but also must be built on a strong user base on the line. Happy net on many old users now basically no longer play "slave trading" "Rob Parking" "Virtual friends" and other games, fully explain the user of the game's fresh strength has passed. In order to retain users, enterprises need to constantly update the game products, and the user's changing taste to do a Cheng struggle, and this struggle "without a period of time."

Classmate Network, is based on the relationship between the social networking site, the classmate network is eager to "classmate" this concept to aggregate users, to make China's most influential interpersonal relationship website. Based on this goal of the classmate network, more in the attempt to the network of "virtual" and the reality of the combination of network and reality. and balance English cooperation, to carry out the site draft cooperation, and Li-Ning cooperation, into the field of E-commerce, and friends into the foundation for the benefit of entrepreneurs to cooperate to launch a website charity platform ... Classmate Net do all this, it is trying to get through the relationship between reality and virtual network, strengthen the function of SNS, reflect the practicality of SNS.

Whether it is the campus social platform, happy game strategy, the practical strategy of the classmate network, this is also the future SNS development of several strategies and development direction. But from a longer-term perspective, SNS based on Plug-ins and games will face a painful period of user decline. SNS the core of the site is the user, even if the game on the happy happy, when the close friends are rarely on the time, no one with the interaction, this function or the SNS for most netizens lost value. But if SNS sites have some useful tools that users must use every day, add more practical features, even if the user's friends are no longer there or do not like interaction, but because they have developed the habit of using those tools or because they can provide more use value, users will habitually log on to the SNS Web site to see.

From the perspective of development, based on the platform and practical SNS will be more long-term development, based on the entertainment of China's SNS from now on must find their own site killer application, in order to gain long-term development and win the future.