From media Marketing: How to convert traffic into value?

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In the mobile internet age, more and more social media are generated, these since the media become an important aspect of social life, in the convenience of people's social life at the same time, accumulated a large amount of traffic for the enterprise's flow of online marketing has brought unexpected results, therefore, since the media Network marketing has become an important way for the development of Internet power , however, since the media itself is a popular flow of places, the flow of conversion efficiency has become a media marketing dilemma, only the active realization of fine operation, can better the flow from the media into the value of enterprise marketing.

Traffic gathering "Shun public opinion"

Since the media marketing most important is the concentration of enterprise traffic, in the era of Internet traffic is king, traffic is the foundation of the whole enterprise Development marketing, this is also the positioning of enterprise development, enterprises only positioning their own market and target groups, can talk about marketing, at present, the most popular since the media marketing is micro-letter, According to 58 Media Advertising Alliance data show that in the first half of 2013 China's micro-letter users more than 400 million households, micro-letter users to pull mobile Internet traffic income growth of 56.8% year-on-year, E-commerce scale reached 5.4 trillion yuan, increase 38.5%, more and more online enterprises realize "flow is the business opportunity", In the process of flow convergence mainly rely on micro-faith circle and micro-bo fan economy, so the public opinion for the specific user's marketing activities, grasp the psychology of the fans, the realization of the marketing process "human", traffic gathered "public opinion", and constantly use fans to pull the flow of the entrance.

Marketing content "Grounding gas"

With the popularization of media marketing, the sheer number of fans is not enough to measure the marketing of enterprises, especially the electric business, more and more electric dealers not only seize the number of fans, more importantly, the whole marketing content "grounding gas", no longer use some simple online marketing activities to please fans, more of the use of O2O mode, Combining online and offline experiential marketing, pay more attention to the quality and content of enterprise marketing, and strive to overwhelm the competitors in the number of fans and marketing content, for example, Millet's "hunger marketing" hang up the fan's appetite, although excessive hunger marketing does not pick up the atmosphere, but, the appropriate hunger marketing has indeed become an important way to develop enterprises For the enterprise to better achieve the flow and quality of the double harvest laid the foundation.

"Refinement" of flow value

As the Internet market continues to subdivide, more and more enterprises began to pay attention to the field of marginalization, flow value of marketing also do not follow the general marketing ideas, more through more and more refined ideas to achieve the refinement of marketing, through the details of the beginning to continuously improve the effect of marketing, such as the recent very hot "ice bucket Game", Through this public good practice of the heat and effect of promotion, moreover, in the media marketing, for advertising to be reasonable, embodiment of precision, in the media platform in the short video share of the company's brand concept, as well as the use of the Alliance platform for accurate advertising, for different groups of fans to achieve different value trade-offs, Better realize the transformation of flow value.

Mobile Internet Since the media marketing has shifted from a simple flow convergence to the flow and value of the transformation process, flow is no longer the most important aspect, the flow and value conversion rate will be the focus of the entire marketing process, through this "shun public opinion" of the crowd positioning, "grounding gas" marketing methods and "fine" marketing content, Since media marketing will become an important platform for the conversion of traffic into value.

This point of view from the 58 media 58chuanmei.com Reprint Kindly note!