From the Moonlight Blog: Brand is the only way to successfully run a blog

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According to a relatively old survey report, as of the third quarter of 2008, there were about 70 million blogs around the world, of which Chinese blogs accounted for about 8%, while Chinese blogs with a greater influence were few. Some of these blogs mainly record personal life, such as the mysterious Acosta Sina blog, some blog is the mass type of industry information and experience, such as well-known Moonlight blog.

Horizontal analysis, these blogs all have one thing in common, that is: brand. So how to build an influential blog is crucial to the future development of the blog. Of course, Personal life Blog can ignore the following content.

My internet Blog "Online Fun" also operates for a few weeks, there are a few small experience, I hope to share with you:

First of all, creating a brand blog requires its blog to expand deeply around the center of the brand.

Why do moonlight blogs grow quickly in the first few years? Because of its value, its positioning and goals, so that every person browsing the blog can deeply feel the content of the article, for Moonlight Blog, not the whole world of long-winded, not generalities empty articles, but real experience and experiences. This very deep blog makes the brand stickiness in the Internet greatly enhanced, and gradually formed brand awareness and identity.

See many blogs on the internet are generalities, from life experience, to the Internet, to literature, entertainment, such a blog can not let visitors get to the value of concentration, and the extensive blog can not allow visitors to realize the professional and dedicated blog, it is difficult to form a centralized value. So personally, a blog without a central point of view is very small for others (except for those who care about you) and is very detrimental to the growth of brand value.

Secondly, in order to run a successful brand blog, we must make a variety of decisions from the perspective of our visitors in a professional spirit.

What colors do you use to color the theme? What kind of features do you need to add a contact? Does this blog post about the trivia of life? What is the value of this article for visitors? Both page and content require in-depth analysis. For blogging writers, mindset is the prerequisite to making the right choice: you have to keep in mind that your blog is for hundreds of thousands of visitors, not just your personal space, and that your blog is about the value of your article, not your long-winded! With this mindset, In order to improve the visitors ' browsing experience from the overall situation.

We can often see this blogger reply from some blogs: I write blog is my own business, I write what you criticize. Then the whole blog, but can feel the blogger to improve the number of visits and visibility in the ongoing efforts. So I want to say, since you write your blog is your own business, why do you want to do everything possible to improve the number of visits?! So the reason someone criticizes your blog is because he's looking at you and he wants to get more useful information from your blog, that's all. And it is also easy to speculate that for that kind of mundane life blog, no one will care what you say, turn off the page and never look back, let alone criticize.

Again, in Bovenri appropriate publicity their blog, improve the credibility of the blog and recognition is also a good way to create a brand blog.

There is such an advertisement, not only does not let the person repel, moreover lets the person have the immersive experience, even produces the depth to agree: the soft article. I never reject soft text, because it has real value rather than boasting: or personal experience, or a variety of skills, or 8204.html ">" News. This is also the only kind of people who knowingly advertise, but still have the interest to read the style. There are a lot of benefits in Bovenri proper publicity. For example, other people think your article is valuable, it is likely to be reproduced. And this reprint is very easy to cause large-scale influence, spread, wildfire. The impact of blogging is such a step-by-step build.

In the beginning of the operation of the blog, since no one else is willing to help you publicize, why not do it yourself? Besides, praising yourself in your blog never makes you feel spam.

In addition, no matter where, give a person a responsible impression and attitude.

People tend to like official things rather than shanzhai things. Like the Internet, blogs are the same. Why people in the security field mentioned "Kaspersky" will feel real practical, and mentioned 360 antivirus is not very reliable? Why is the "southern report" more than other media can make people feel the authenticity of the event? This is the culture of the enterprise and its responsible attitude.

Therefore, whether it's replying to your blogger or promoting your blog (such as replying to a message, asking questions, etc.), give an impression of "official trust," and you want to make your users feel that you don't casually throw away information that is worthless or even wrong. This kind of responsible language Association, will slowly in the visitor's mind form the deep impression, then greatly promotes the brand value and the authority degree.

These are the common methods of casting brand, I just apply it to the operation of the blog. Once the brand is formed, it will be much easier to operate in any future. This article source "online fun on-line", a focus on the Internet and Webmaster comments blog.