From the morning of the star to once fall, Chen Ping quick success leads to the lost capital chain

Entrepreneurial personality about the fate of the "vanguard" open Xinjiang extension of the Earth easy to rush, leading to the fall of the Fund chain

12 years of military career, armored troops of Chen Ping may not have thought, from the house urgent to star morning, from the morning of the star to once fall, his entrepreneurial process full of sadness color.

March 5, a star is believed to be the founder of Chen Ping sent to peer message on Weibo crazy biography: "The company dissolved, Ali (Babaa) 70 million, my 50 million lost all the light." Now the customer's more than 20 million money franchisee illegal occupation, also can not return. More than 1400 employees have no wages for two months, I have gone bankrupt. Business has to pay for profits, now the company lost, I implore you to bear together, in this sincere to everyone to say: sorry. ”

It was this message that tore down the morning's nasty dominoes, and Chen Ping's second encounter with the media's collective "bombing". Looking back at the star of the rapid fall of the track, Chen Ping introspection, and their own character, the risk of lack of estimates, greed, such as the psychological and so on a direct relationship. A personality entrepreneur can achieve a business, but can also overturn an enterprise. In China, such cases are more than a morning rush.

Entrepreneurial stage: The Charm of personality rally popularity

1994, from Japan to return to the Chen Ping and two elder brother Chen each out 250,000 yuan, the establishment of the House rushed to send the predecessor of Beijing Double Chen Express Co., Ltd. Before that, Chen Ping, who had had 12 years of military career, attended the XI ' an political college of the People's Liberation Army. With Lenovo's Liu, Haier's Zhang, Huawei's Ren, Vanke's Wang Shi and other founders, Chen Ping is also a military origin, perhaps for this reason, has followed his many years of subordinates told reporters, Chan has a strong sense of mission and entrepreneurial passion.

According to Chen Ping himself, during his study abroad, the first contact with the Express house in the streets of Japan is urgent, he has to transplant his impulse to China. At that time, there is no such enterprise in the country, every week Six Sunday he saw the car in the street, ran with a paragraph, see the store, go in, see how their store layout, Introduction, work list, quotation table how to design. From the house after the rush to send, star morning is not difficult to see, to create a similar Japanese home to the door of the door-to-door Express company has been Chen Ping's lifelong wish.

And people's awareness of the general low quality of the Express boss is different, Chen ping like to do dulcimer, camera, car model, his calligraphy is quite some pattern. "Chen has a lot of ideas, market awareness is very strong, and no shelf approachable." "The original house rushed to the staff said that he is a charismatic boss, very popular with the staff."

Reporter understand learned that the embryonic form of the house was created in Beijing National Defense University less than 10 square meters of dormitory, 7 people, 3 cars. Then he passed his comrades, eldest brother Chen Xianbao and other princes, quickly in Beijing, Shanghai, Guangzhou and other places to establish a wholly-owned subsidiary, to 2006, home urgent to send in the country has 480 wholly-owned subsidiaries, 10,000 collection points and more than 1000 franchise business cooperation network, covering more than 2000 cities and regions nationwide. After 12 years of fighting, Chen's brothers created a courier network that no foreign giant could reach.

2008, due to the differences in the family business philosophy, Chen left the house urgent send another star morning rush, from the home urgent sent to Chen Huibing, Zooyong and other young executives still follow him. "At that time, although Chen always walked, many of the staff still like to send in his blog to discuss the topic of the rush." And now even if the morning rush is paralyzed, many old colleagues still express their support. "The above house urgent send staff to disclose."

In the view of Kottger company President Wang Honghao, Chen Ping's character determines its entrepreneurial impulse, while the charm of the company gathered popularity.

Industry's budding period: decision speed determines success or failure

Chen Ping works quickly and decisively. He has summed up these two personalities in his blog: impatient, easy to make decisions hastily, hasty action, and even lead to the opposite result. But his other personality trait, "fickle", makes up for the "rush" flaw. Hasty decision to act, once realized that the wrong will immediately turn the other way, will not die dead end. His other character shortcoming is "straight", the mouth is not outspoken, wounding self-esteem; but he is kind, kind-hearted, Frank, on the NPC, warm-hearted, so the "straight" shortcomings weakened, and to make a lot of friends.

"All big business people, the character is relatively paranoid, decision-making speed quickly, think of things immediately shot." He Yongyun, general manager of Shenzhen Hopewell Enterprise Management Consulting Co., Ltd, said that the decision makers of big enterprises generally have to do it if they have 20%-30% probability, otherwise, the time is missed when the 50%-60% is in hand. However, this behavior pattern is applicable to the initial stage of the industry, the market is not standardized, entrepreneurial awareness of the market, can quickly grasp customer demand, meet and receive customer recognition, and then quickly bigger.

Reporter noted that the early 90, it is the embryonic stage of China's private Express, from the return of the Japanese Chen Ping has the most advanced market awareness. However, 2008 years ago, when the morning rush was established, although China is still in an immature free market, the courier industry is not the same as it was 15 years earlier. At that time, the main focus on standardization and time-limited services, speed-winning enterprises such as E MS, FedEx, Shun Fung accounted for 1/3 of the price to win the Shentong, Yuantong, Yun Tatsu, such as joining the Express company accounted for 1/3 of the market, personalized services, projects, bulk goods to win the home urgent delivery, China Railway Express, Sinotrans, Chase, New Czech flying leopard, etc. accounted for the rest of the market 1/3.

"With the involvement of competitors and changes in market size, entrepreneurs need to change their mindset to adapt to new market changes." "He Yongyun said, especially the boss," a person is not realistic, to rely on the wisdom of the team and the strength of the team to reflect on their own management, leadership model to match the current rapid development of the enterprise. ”

Development period: Greedy for rapid collapse of capital chain

But he did not change the management model in time, with the wisdom of the team, but continue to insist on individual decision-making against the entire market. "The entrepreneur's individuality is also the shortcoming, it in the achievement Enterprise's at the same time, also can bring the lethality." "Wang Honghao said.

"Impatient" so that Chen Ping grasp the market opportunities, but also prompted him to take the big open closed expansion strategy, often home to return not in a city firm, the chariot drive down a city, the funds repeatedly tense. In the first five years of early entrepreneurship, the company has a funding gap every year. In contrast, Shun Fung is a city firmly entrenched, and then to capture the next town, the funds leisurely. In 2007, Chen Ping gave a plan for the reform of small logistics, which has become a major logistics delivery leader. According to the House anxious to send internal staff, more than half a year, home urgent to send in the national network of nearly 3,000 new, add 300 logistics shuttle, new charter Air Lines more than 200, more than 6,000 small operations personnel. But rapid expansion in August 2008 will almost drag the house to the brink of survival.

The failure of reform eventually led to Chen's departure, creating the morning rush in 2008. China Express Logistics Consulting Network chief advisor Xu that the morning of the star may not be judged to the express market competition has changed dramatically, even in 2009, the franchise mode to engage in the Nationwide express operation also requires at least 300 million of the funds to support the 3-5-year loss period, and the morning of the star has invested a total of 100 million yuan , far from meeting the needs of the national expansion.

"Now summing up the morning rush, first of all, I still do things in a hurry, the risk did not consider clearly, greedy for fast, and the house rushed to make a comparison, but forgot the morning rush is not so big Foundation; Finally, I saw the market changes, but did not go into the in-depth analysis of characteristics. "Chen Ping told the south all reporters, he was in the house urgent send 15, has been doing Direct Battalion B 2B Project Logistics." But after the creation of the morning rush, express market dazzling, a bunch of people simply do not understand, we have not imagined to encounter such a big difficulty.

2011, in order to get rid of its own business losses, Chen Ping and Xin Feihong chairman Deng Wave signed a merger agreement plan to the consumer small parcel business transformation. But the merger plan was not approved by the Board of Trustees, and was under private action. At that time, Xin Feihong has 3 7 0 0 of the debt, Chen Ping pledged to invest 40 million, the company by the star morning rush to hold. But Chan only took 22 million to Xin Feihong. The industry believes that this investment is the last straw to overwhelm the camel. ' Now, ' he says, ' he has 20 million of the investment to do 40 million, and it does have the nature of gambling.

Three-chen separation: breaking "forward" and "defender"

"Chen Ping is somewhat idealistic, which leads to a lack of risk awareness in the development process," he said. A person in the logistics industry told reporters that this doomed his sad color.

Chen Ping in the house, although the expansion of radical, always have funds gap, but the company behind the scenes have a steady personality Chen Xianbao and Chen control risk, the two sides in the family struggle can also stride forward. Even after 2008 years, Chen's reforms have put the house at a precarious end. However, when Chen Ping made a start to create a morning rush, the role of the "opponents" disappeared, Ping's aggressive behavior without restraint, the danger in three years will quickly appear.

"Impulsive, passionate managers, often more ideas, active thinking, the grasp of the market accurately." In the current industry competition intensifies, homogenization of the obvious pattern, must have such a person in the forefront, to help enterprises break through market limitations, and maintain sustainable development. "He Yongyun said, and enterprises should have a steady, down-to-earth executor, you can foresee risks, the expansion of the rhythm of the amendment." But if the management is the only type of person, then in the fierce market changes, the competitor's innovative model can easily be eliminated, this is like Nokia and Apple relations. Therefore, the two sides should be mutually compatible and communicate with each other.

"Frankly, I was rushed out of the house, the temper is still more urgent." Encounter the family contradictions, no calm, not calm, but anxious to leave. Chen said that his three-year creation of the star morning was a big setback, and the house rushed to a standstill. "Experienced so many ups and downs, I was thinking, if I calm down, do not leave, to solve the family contradictions, I believe that today's house urgent delivery, should be no less than shun Fung." ”

He Yongyun also believe that the optimal combination of home emergency should be ping + Chen + Chen Xianbao, and the loss of Chen Ping's house urgent send or no Chen, Chen Xianbao of the morning rush, there are some limitations.

Sayings

Chen Ping

"War is either death or triumph."

"This year 52 years old, please give me three years time, if I really did not change, I resigned." When there is a turnaround, I will take back the 55-Year-old resigned. I think I can keep up with my thoughts and rhythms, so I plan to do it for a few more years, and I'm planning to retire around 60 years old. ”

Wang Hongbo

"The entrepreneur's individuality is also the shortcoming, it in the achievement Enterprise's at the same time, also can bring the lethality." ”

He Yongyun

"A company's management team needs people like Chen Ping, but it also needs managers like Chen Xianbao and Chen." Home urgent delivery of the best combination should be ping + Chen + Chen Xianbao, and the loss of Chen Ping's house is urgent to send or no Chen, Chen Xianbao star morning rush, there are some limitations. ”