From the network derived from the Singles Day, was interpreted as a grand shopping carnival

　　Alibaba Group 12th morning, said the day cat "11 11" Shopping Carnival day, the cat and Taobao through Alipay completed the total sales reached 19.1 billion yuan, is 3 times times more than last year, one of the days of the cat reached 13.2 billion yuan, Taobao completed 5.9 billion yuan.

Data from Alibaba show that the "11 11" Shopping Carnival day, the cat and Taobao attracted 213 million of independent users to visit, the first minute attracted 10 million independent users to join snapping. Alipay provided data shows that the day of 11th orders reached 100 million.

Crazy "11 11."

According to Alibaba data, this year's "11 11" shopping Carnival sales more than the United States online purchase festival, "online shopping Monday" 2011 years of turnover. According to the Market research institute comscore data, 2011 U.S. "NET purchase Monday" sales of 1.25 billion U.S. dollars, about 7.8 billion yuan.

Jack Ma, chairman of Alibaba Group, said that the traditional retail industry in the United States developed, E-commerce in the United States is only a supplement. China's infrastructure, traditional retail industry is not perfect, once the logistics and other ancillary facilities to keep up with, e-commerce in China will become the mainstream, in order to stimulate domestic demand manufacturing increment.

It is understood that Alibaba Group launched the first "11 11" online shopping promotions in 2009, 4 years to promote the day sales are on the rise, respectively, 2009 years 53 million yuan, 2010 936 million Yuan, 2011 5.2 billion yuan.

Taobao mobile phone treasure on the day to pay the total amount of trading breakthrough 940 million yuan, mobile shopping and PC shopping platform perfect relay, on average, every 3 Taobao members visit the PC Taobao at the same time, there is a member in the use of mobile phone Taobao.

Zero Bells Knock, the first one hours, there are nearly 7 million users into the mobile phone Taobao platform, Alipay turnover exceeded 100 million yuan! 1:36 A.M., the mobile phone Taobao Alipay value of the transaction reached last year, double 11 twice times the whole day of Alipay turnover; the same day 13:36, the mobile phone Taobao Alipay turnover reached 520 million yuan, refreshing the 2011-year first quarter of the total amount of transactions, and beyond last year, the United States "network Monday" Total sales of mobile network (about 515 million yuan).

The popularity of smart phones, more and more Taobao members in the mobile and PC two shopping platform to travel freely between. On the day of the event, an average of 3 Taobao members visit the PC Taobao at the same time, there is a member of the use of mobile phone Taobao, and last year this ratio is 5:1.

There are still hidden dangers behind

Last year, "double 11" period, many consumers reflect some of the goods have "first increase price and discount" phenomenon, this year, "11 11" shopping carnival, the days of the cat clearly defined the price of commodity discounts, the demand for all the goods to participate in the shopping carnival to do the real discount deduction. From the "11 11" Shopping festival situation, this year, "the first increase in price and discount" business is not many. According to Phoenix's online survey, 54% of consumers chose to "pay more attention to goods than usual".

This year's "11 11" coincides with the Sunday, more consumers in front of the computer "wait for", the first minute of activity began to pour into 10 million "passenger flow", the number of successful transactions reached 192,000. Last year's "Double 11" was 3.42 million people and 55,000, which showed several times this year. Although Ali group in the early stage to do a considerable number of technical maintenance measures, but the huge flow of payment channels have been a serious congestion.

For consumers to reflect the problem of inability to pay. Tian Cat President Zhang Yong responded that this is a "limiting measure" to ensure that the Alipay page is stable and running smoothly, "it is like queuing, people will leave when payment is completed, this will be at least flow." "Alipay chief technology officer Li Jingming said Alipay and the major banks in the activities before the full preparation of initial results, carrying the instantaneous transaction flood peak:" During a small number of users encounter some bad user experience, the Alipay and the bank has always maintained a high level of vigilance, and strive to enhance the user experience. " ”

Can "11 11" really win?

After the Beijing-east, Suning and other 8 15 prices caused by the price war, consumers to the electric dealer's promotional activities have been a vaccination. This year's "Double 11", consumers will continue to be the same as in previous years impulse shopping? Will there really be expected turnover and satisfaction? If so, will the return rate be within conservative estimates?

In fact, the "double 11" shopping festival can not only look at sales, but should be integrated to see the evaluation of all parties, even when shopping at that time feel very happy, but in the subsequent payment, logistics and other aspects of the experience after a lot of twists and turns after the consumer will say this shopping is happy?

In addition to testing the online payment system, the shopping festival is a test of the national logistics companies.

Shentong Express the person in charge discloses, "Double 11" Day, Shen Tong Express volume breakthrough 6.4 million votes, 12th will usher in 7.5 million votes, this has already exceeded its ability to carry, "before the preparation of the shipment can be 6 million votes a day, who also did not expect express package will appear such a surge." ”

Many express companies to accept this reporter interviewed, said, "Double 11" a day to receive express packages have doubled the situation. Qualcomm Express Vice President Jinghing Blunt, in the "Double 11" before the daily operation of the courier 4.3 million tickets, due to the expansion of the major operation Center, now the major transfer stations can reach a daily operation of 6.5 million votes, it is expected that the transfer station will not burst the warehouse, but the terminal distribution staff is insufficient. Yuantong Express a senior executive to this reporter blunt, yuantong North China Area growth, business volume and usual compared to appear doubled.

"China Express Company daily carrying capacity of not more than 20 million votes, how to deal with a single day to increase the tens of millions of-vote net shopping load?" "China Express Advisory Network chief Advisor Xu Blunt, express Enterprise" double 11 "burst warehouse, this is inevitable."