From the Thunderbolt listen to see the layout of the Thunderbolt products

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Introduction of Thunderbolt Products

Thunderbolt products mainly include:

1, the Web Thunder, Thunder, Mini Thunderbolt. These three are download tools for different use habits of users, with the matching, Thunderbolt launched the Thunderbolt online resource portal.

2, Thunder listen. Thunderbolt plug-in, for music download users, with the matching, Thunderbolt launched a music channel.

3, Thunder look. Thunderbolt Video on Demand service.

4. Blog and community service. Integrate user resources to improve user stickiness.

5, Dog Search. Provide a resource search service to integrate the products.

Ii. the Thunder listens to the brief introduction

Thunder Listen is a thunderbolt download software plug-ins, can let thunder download software has a better music download function, is the Thunder one-stop download service important part. In this article, the latest version of the Thunderbolt listen to the v 1.2, the last update date is November 8, 2006, there is a period of time has not updated the new edition.

Thunder listens to the product basic function is the music file downloading, the extension function has:
1. Song Search
2. Song list
3, the song tries to listen to
4, color ring and song

Third, the Thunder listens to the product analysis

As a thunderbolt download software plug-ins appear, Thunder listen to share the Thunder download software Advantage: 1, Thunderbolt huge user group, 2, the Thunder accumulated resource pool, 3, analyzes bring high-speed download.

Thunderbolt listen to the same existence some deficiencies: 1, product design is relatively rough. such as download management is not targeted, audition function is not good, and music channels and thunder user integration mechanism is not tight and so on

2, the thunder of their own non-music professional, so that the authority of the channel is not enough, 3, external competition is big. Internet Express, Tencent Super Cyclone, Bunny and other tools have competition.

Here we use the Famous Five-force model of Porter (Porter) to make an analysis of the Thunderbolt listening product. The five forces involved in the model include: entry threshold, threat of substitution, buyer bargaining power, seller bargaining power and competition among existing competitors.

1, enter the threshold of the market.

The music downloads market has such several characteristics: the market demand is big, the technical threshold is low, the user habit causes the first hair advantage to be obvious, the later person is not easy to accumulate the user.
Therefore, the force is defined as medium.

2. Threat of substitution.

Viewed from music downloads, the biggest alternative is the network player, which provides another way to get the music used. In addition, traditional records and the burgeoning mobile music is also one of the alternatives.
The first thing to explain is the mode of the Thunder listen.

As can be seen from the above picture, the Thunder listens to the core content is "downloads".

From the user behavior look, Thunder listen to music download is the operation of resources download operations, music download management is only a small part of the Thunder software download management. Viewing from the content platform, the Thunder Music channel is the Thunder on-line one sub channel, the flow is limited. From the impact of software on the site, Thunder listening is a typical software-driven site, web content for software services.

From this can be concluded: The Thunder listens to the target crowd is the downloading user. At the same time need to explain the network player mode (mobile music is the main carrier is the mobile phone, do not do this in this analysis), to the author often used a network player music to listen to as an example:

This player has the local, the network music management and the downloading function, also has the search, the list, the collection function, other network player function and the music listens similar. The core content is music audition.

From the user behavior of the network player, first there is music audition and then generate download demand, search and collection operation for audition operation service.

From the content platform, software and content platform are integrated tightly, software is the client of content platform. From the impact of software on the site, here, different network players have different development. 1, Cool dog type, software-driven site, 2, Sogua Xun type, web-driven software, 3, music listening type, interaction is not obvious, but from the development trend, this kind of network player will embark on the road of software-driven Web site. It can be concluded that the target audience of the network player is the music user.

From the above analysis, the Thunder listening and network player two modes are focused on their own market segments (there are partial crossover), the target group of indirect coincidence determines the two modes of coexistence space or some. The threat is defined as medium.

3. Buyer's bargaining power.

A large number of domestic download users, and to free download-oriented, short-term difficult to form a pay habit; the Thunderbolt listens to the product to be able to replace strong, these substitute products also hold aloft the banner of free, no advertisement and plug-in, make the user can easily switch to other tools (such as the author to switch to music to listen to). Therefore, the buyer's bargaining power is defined as strong.

4. Seller's bargaining power.

Here to see the Thunder listen to music Direct source and indirect source. Direct source is the Internet users share, there is no fixed owner, bargaining power can be ignored. The indirect source is the record company, which has a low bargaining power due to the prevalence of piracy and the free atmosphere of the Internet. Along with the music copyright protection and the digital distribution way further exploration, the record company latent bargaining power will manifest. At present, the bargaining power is weak.

5. Competition among existing competitors.

It can be seen that the old Internet express after the huge amount of investment began to force; Tencent Super cyclone holding difficult to reach the user resources, the recent launch of the Rotary Nest Resource aggregation platform and Thunder competition; Bunny This small software use multi-protocol download, in the battle gap between strong opponents developed, but also accumulated a certain number of users Users can also obtain music through downloading such as BT, Mule and so on.
Therefore, the competition is rather fierce.

Porter's five-force model is a strategic analysis tool used by enterprises to develop competitive strategies, and this analysis can be a glimpse of the product layout of Thunderbolt. Figure:

We will make a distinction between the user's download purposes: 1, video 2, audio 3, software 4, Game 5, books and materials

Through this distinction, it is clear to see the Thunderbolt product and download the purpose is one by one corresponding. Combined with the five-force model of Thunderbolt listening, we can draw the following conclusions:

Thunderbolt is a fierce competition and cruel environment, this environment is a strong user habits, lower market entry threshold and the Thunderbolt download products more easily replaced (alternative products such as music to listen to) together caused.

Thunderbolt is in the rapid expansion period, the accumulation of human resources still can't keep up with business expansion, the Thunderbolt listen to only one for audio downloads of the enclosure, the market influence is limited.

The

Thunderbolt is doing, is through the introduction of a variety of products, cover all download operations, based on the "download" This operation, will be their target crowd and professional video station, music station and game station, such as the target crowd to do the distinction (one is to strengthen their core competitiveness, the second is to reduce external competition pressure), to the all-inclusive resource portal development. (Zebian Admin01)