From vertical to integration, explore the development trend of share-type websites

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With the development of the Internet, the sharing of Web sites in the life of netizens, and slowly occupy the center of their online life. So what is a sharing class site? I think that the sharing of the site is the first resource station, with a variety of Internet users valuable or resources such as documents or pictures or video or music or it software; second, the most significant feature of the sharing site is interaction, interacting with resource users, interacting with resource-sharing, or interacting with each other; The profit model of the share-type website is mainly two kinds, one is the resource sale, the other is the advertisement that the Advertisement Alliance provides.

Now the domestic share of the site has been vertical development, the following brief introduction to share the type of Web site types:

1. Document Sharing Station

Talking about the document sharing station, we can not help but talk about the CTC mode of operation of the Bean network. It allows users to upload documents in dozens of formats, including. pdf,. doc,. ppt and. txt, and display them directly to the reader in the form of Flash Player. In short, the bean is like a document version of YouTube. The bean net realizes the two-way interaction between the uploading and the share, the grass root is obvious. And the bean document is simple to operate, the document copyright and so on technology also is leading in the industry.

2. Photographic Sharing Station

The domestic well-known photographic sharing station mainly has the Panorama net, the Poco and the color shadow Mowgli, these photographic sharing station characteristic is distinct: the panoramic authority profession, is the photographer sells the work the good platform; Poco life of a strong, illustrated; Some people want to say, picture sharing station and Baidu picture search What difference is it? I think the difference should be in two-way interactive, digital works copyright.

3. Design and Share website

The station cool and the picture is the design material sharing website Typical representative, their target crowd is clear, concentrates on the design creation personnel. This is the home of the creator, the designer can display the sale of their own works here, but also can buy their own work, but also with the peer exchange of experiences and experience.

4. Video Sharing station

Rest, we often go into some video sharing stations, such as Tudou, Youku, cool six nets and so on. On these sites, you can either watch online or download favorite videos to your computer. Not only can watch the movie and TV dramas of the North and south, you can also see all kinds of life video uploaded by netizens, you can upload your own videos, you can also see the message, and share the joys and sorrows of life.

5. Music Sharing Station

A listen to music, friends Network is the domestic music sharing station, for music enthusiasts to provide a wealth of music resources, including pop music, classical music and original music, users can upload music can also download their favorite music to the computer or mobile phone. MP3.com is a foreign music sharing station, and it is also the famous "Long Tail theory" in a negative case. The long tail theory overturns the traditional 28 law and is the typical profit model of the Internet industry. MP3.com is dedicated to the publication and sharing of original music, but because it only pays attention to the long tail, but ignores the popular music which attracts the audience's attention, and ultimately fails. This also provides a lesson to share the class website: the website should have the work of the elite class, with the elite works to drive the long tail kind of work to share.

6. It resources sharing

It resource sharing station, mainly refers to software source class program supermarket and software sharing community station. Everyone has had the experience of downloading some application software on the Internet. Integration of IT resources to facilitate users to download and use, but also for the site to bring profits, why not?

On the development trend of sharing websites

1. Both authority and civilians

Try to imagine that when a document-sharing site's resources are comparable to the authority of a paid database such as Chinese periodicals and wellpresi information, while providing a platform for the presentation and sharing of civilian authors and resource owners, the sharing site is authoritative and interactive. From different levels to meet the needs of the target audience, both elegant and popular, and fully mobilize the enthusiasm of netizens to participate, this will be a share of the site an important trend of development.

2, from vertical to integration

From the above analysis, we can see that the sharing site is still in the vertical stage of development. But as the saying goes: A long time will be combined, sharing the site of the integration of the marketing time is it?

Let's first analyze the pros and cons of a vertical class sharing site. Vertical categories of Web site is the most characteristic of fine differentiation, locking precision audiences, the dissemination of targeted content. But just imagine, when a designer, he is the design of material distribution and demand, but also may be a person photo of the sharing of buyers, a fan online pay reader or a flash effect source buyers. When vertical-sharing websites face the need for interactivity and diversity of such audiences, they become helpless, and the integration of share-sharing sites becomes apparent.

When the technology of sharing Web sites matures, the desire of the vast majority of netizens to upload or share documents, pictures, videos, music, it and other resources on a large platform is becoming more and more prominent. We hope to have a comprehensive sharing platform that can meet our various needs.

Sharing websites from vertical to integration will be an imperative trend. The industry's first crab-eating platform, the first to start trying to take the integration of the road sharing platform should be easy to network. On the one hand, focus on the work of resources and user integration, on the other hand, pay attention to the interests of the upload and upload and share the interactive mode of innovation, the share of the site from vertical to integration to do a positive and beneficial exploration.

3, the website target audience's demand full excavation and the profit pattern diversification

The internet world is a rapidly changing world, in the field of resource sharing to want to achieve a unique career, it is necessary to fully tap the needs of the target audience, the needs of the audience is the weight of our success.

The above mentioned share of the Web site's profit model is mainly the alliance advertising and resource trafficking. But the profit model of the share-type website shows the trend of diversification. In short, as long as we have 384 million netizens in mind, at all times to the needs of netizens, the profit model will be diverse, profitable.

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