Future Auto Showroom: A new starting point for automobile science and technology innovation

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Cars have become indispensable necessities in people's lives, "Innovation + technology" is closely linked with the automotive industry. Nowadays the car networking is just hot, a variety of vehicle applications are emerging, Elon Musk and his electric car is to let many young entrepreneurs in the country envy unceasingly. In fact, in addition, in the display, marketing and so on, the automobile industry also for the innovative spirit and creativity of young people, opened a new door.

To understand the trend and trends of innovation in the automotive industry, we might as well look at the actions of carmakers. "Audi Innovation Laboratory" is an innovative practice platform built by Audi brand for young entrepreneurs. July 5, 2013-September 7, "Audi Innovation laboratory" launched the Audi Innovation Laboratory Innovation competition, the target will be locked in the future car showroom, and in the innovative space design, innovative customer experience, innovative marketing models and other aspects of the demand. The Audi brand attempts to expand the field of innovation in the automotive industry with the help of the development of high technology, large data and mobile internet.

Have you ever been amazed at all the advanced technology and the marketing of the Internet? Have you ever opened your eyes to the digital showroom in the 4S store? Limited purchase "also did not inhibit people's love for cars." Large and small auto show and 4S Shop Hall in the enthusiastic participation of the crowd can explain the car market in China's prosperity. Today's car showroom, is not only the car manufacturers to consumers recommended models of pure display, but the collection of modern marketing, scientific and technological innovation spirit of communication, brand influence in an important position.

January 31, 2013, set digital product display and personalized customized services as one of Asia's first Audi Digital City showroom in Beijing Grand opening, Audi brand in China's full line of products will be presented here through digital means. At the same time, customers can interact with the interactive wall of super large multimedia, deepen their understanding of the product, witness the digital effect of the original size of the vehicle, and experience the personalized collocation of the model's color, configuration and function. This Audi's new digital showroom not only cleverly utilizes space resources, but also combines the conditions of the Beijing center to fully reflect the Audi brand's new concept of urban showrooms for the Asian metropolis.

Creative Space Design

The future car showroom, not only to achieve space layout and design with artistic sense, but also to be able to integrate human and scientific and technological, modern technology and innovative ideas to convey to customers, give customers the greatest feelings, enhance brand awareness, and ultimately to promote marketing and enhance the brand reputation of the goal. Therefore, high efficiency, energy saving, environmental protection, multimedia, digital signage, interactive display and other factors of innovative ideas embodied therein.

Many emerging companies are now doing business around digital showrooms. In the intelligent, innovative space design and so on, I believe that the future of the Automotive showroom field will create more opportunities for innovative enterprises.

Under the dual pressure of limited resources and functional diversity, the future automobile showroom needs to solve this irreconcilable contradiction through innovative space design. In a relatively crowded city, car showrooms in a very limited space not only to meet the sales, after-sale and other basic functions, the same shoulder the responsibility of brand and product display, the growing product line so that the full range of products to show as a luxury. In addition, sustainable development is also a problem to be solved in the future car showroom. Innovative space design can be a bold breakthrough or even subversion of the overall structure, building materials, display methods and even the existing forms of the exhibition hall.

Innovative Customer Experience

If the future of the automotive market competition will gradually change from hardware to software, then the human-computer interactive system is bound to promote the main body of the revolution. Multi-point touch, voice recognition and other technology applications, can be in the showroom how to let customers in the shortest possible time to feel the car's advanced and convenient. For example, in Audicity, customers can use touch-input gestures on the multi-touch panel to personalize their selected models in up to millions of personalized configurations and push the product to an interactive wall screen to achieve a 1:1 product experience.

In addition, the innovative customer experience is not only limited to the product experience, brand value, lifestyle and so is indispensable.

Innovative Marketing Model

What do you think of when you hear "big data" and "social network"? These two areas of technological innovation are already unique, and when they are combined with the automotive industry, there will be unexpected results. Manufacturing and marketing in the automotive industry have become the main platform for large data applications. Auto Sales and automotive service area has already started "net", in the future, each car will be networked smart devices, large data marketing in the automotive industry will be more sophisticated and more advanced. Help with reseller customer relationship management will also be greater.

Nowadays, many consumers no longer think of themselves as simple buyers-they are increasingly inclined to regard themselves as close partners of their preferred brands. They are eager to be heard and eager to participate. Because of this, the relationship between the user and the brand has been established long before the car-buying behavior has occurred and become more intimate by spontaneous, simple contact. This kind of contact can happen on a digital platform or in real life-such as a lunch break, on the way home, or a weekend shopping trip. In addition, the integration of data terminals will provide a vast sky for the exploration of the future innovation marketing model.

Has a surprise about the future car gallery been brewing in your head? The Audi Innovation Lab "provides a platform for you to play the creative power as long as the innovative space design, innovative customer experience and innovative marketing model on any one of the three aspects of the outstanding innovative plan, there will be opportunities to win the Million innovation Fund, the Coronation" GQ annual character "title, and with the industry's top-class people to communicate.

We firmly believe that you are a pioneer in the courage to break the shackles of thought. Perhaps the next step in change

Will be born for you!

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