Game snail Sihai: This year will push the community game "sailing"

July 30 News, Today, 2010 ChinaJoy SNS Gaming Forum, the game snail chairman Sihai in an interview with NetEase technology, revealed that this year will launch the community game "sailing."　　Game snail has started to do web games, social games and casual games, mobile games and other new games. He introduced that "sailing" is a web game, but it is the structure of community classes, but also the subject of navigation.　　He says game developers should see trends in the development of new games. He said that the game snail is making a transition, using movies as a metaphor, is the previous film art film, now began to shoot commercial blockbuster, the future development of the game will be considered more market factors.　　He admits that this transformation is due to the company's production capacity has been tempered, and second, because of the increase in operating pressure, the third is in the investment and capital markets for the company to enhance the performance of the pressure. He introduced that the game snail has been getting two batches of not more than billion in total venture capital. The first batch of the 2005 was ZTE, and the second in 2008 was a number of other venture capital institutions.　　He said the company was preparing for a listing. In his view, the current overseas game market space is huge, the Chinese game open business to grasp this opportunity to go out.　　He said, enterprises just out of the time can use the game agent, in the overseas have a certain size of time to set up branch offices, which will help enterprises quickly localization.　　He introduced the game snail has two overseas subsidiaries, one is North America's subsidiary in Los Angeles, a subsidiary in Moscow, Russia, has an office in Taiwan.　　The following is the record of the speech reporters: everyone good friends, today is the third day of ChinaJoy, we invited the game snail's founder and chairman Sihai, we first please stone always with our netizens to say hello.　　Sihai: Good friends of NetEase, thank you.　　Journalist: I heard your speech in the stone just now, you say game snail in recent years there is a change, is to look outward, if the use of movies to do metaphor, is the previous film is a literary film, and now began to shoot commercial blockbuster, so I would like you to introduce the previous game snail is how, now you want to turn to what? Sihai: In fact, the earlier words more unique to shoot the subject, because I am engaged in art, so the snail is often like doing art, anyway I do such a thing, the market has no one like, there is no one to buy this is another thing, this is the market itself acceptance, But I can't give up my attitude to this work because of how many people buy it. So this is the lowest level of thinking, and I think it's the kind of thinking that can make real innovation sprout here, so we've been accumulating this stuff in the early days, and it has a benefit, is to make your production ability will be compared to exercise out, because you do things are very few can learn from, your reference is not like other products so direct, immediately can find how to do, so this makesYour ability to make strong. Wait till you think these things are all done, OK, I won't do it, enterprises also developed, this time you add more market elements, at this moment I believe you can really do the product and applause, is what we call commercial blockbuster, you are a business approach, but you also have the expression of attitude, like the　　Avatar is like this kind of work.　　Journalist: But is there a profit pressure on this shift?　　Sihai: I think a few aspects, one aspect is we think almost, you have been working for six or seven years, you should say that your DNA has been very strong, and then turn the future, how to turn the enterprise, how to consider the market, it itself is difficult to change the essence of things, this is a reason, I think the opportunity to mature. The second one is that you're a business anyway, you are not a person in the art, painting a person you can not eat the food does not matter, (do the company) have investors, there are so many teams, we understand your ideas, understand the idea of the company, at the same time you have to consider (how to make) it more mature, more comprehensive,　　So at one stage we actually like to make a film is very commercial film, at this stage is very imposing we have to do something pure business, this time you will begin to integrate your culture, this way of thinking. On the other hand, we also feel that the industry should be listed on the market, the previous, we have been so long, so in this respect we should also go some way, to their own performance (Ascension), the performance is too ugly, they are difficult to account, to gradually make, do up, the two years this aspect of the imposition of more,　　There are some changes in the pressure of growth.　　Reporter: You just mentioned that there are also investors in the snail, can you tell us about when our investors are invested, and how much is the scale of the investment? Sihai: This part of us may be more low-key, because the scale is not particularly big, only tens of millions of yuan level, our earliest is a Suzhou industrial park, is ZTE Venture, this company I am also very grateful, very good point is to understand us, think we do is right, also very supportive.　　In addition, we also have a number of other venture capital, small, many, several, this is more complex to talk about.　　Journalist: How many sizes are there?　　Sihai: Two rounds, plus less than 100 million.　　Reporter: When did they put in?　　Sihai: 2005 into a group is ZTE Venture, 2008 into the second batch.　　Reporter: Do you have any requirements for investors, such as when you want to go public, when they quit?　　Sihai: Fortunately, they are also a little prepared to throw snails.　　Reporter: The listing is also a hot topic recently, snail from 2006 began to say in Nasdaq, and then now said to be listed on the gem, this specific preparations how?　　Sihai: On the way. Reporter: What stage is it?？　　Sihai: Anyway on the road, I believe it is a natural thing.　　Reporter: Snail internationalization everyone also more concerned about, I would like to ask you to talk about your own for so many years of internationalization, these years of international work in front of a few years compared to have no changes, what kind of new challenges? Sihai: In recent years, the international market began to mature, growth, and the next two or three years should be said to be a very rapid growth stage, this is really should be caught, this industry, indeed the entire Chinese industry should seize. Many of the early days were tentative, in the whole, whether it's early or not, I think the most important thing is that you must make this product a real local product, whether it be from the service, the product itself, and so on.　　That way it might not go up like a domestic product, suddenly burst up or how, it will have a slow growth process, as long as you do this, you slowly grow up the process will be visible, and then your snowball will roll bigger, this can not be too quick, but to have a positive attitude.　　At the same time because we go out to represent the Chinese game industry, we can not take some of the domestic special industry credibility of the behavior to go abroad, I think this will make the entire Chinese products in foreign word-of-mouth may have problems, so this is very important.　　Reporter: In the internationalization of time, we should be in the local establishment of a subsidiary then start to expand, or say we go to find some agents, this point how do you weigh it? Sihai: It would be better to find an agent at first, because (agent to the local market) more familiar, and your risk will be relatively small, but your service system to keep up, because we have experienced, your early service system, until now we continue to build this, your service system can not keep up,　　Your cooperation is particularly tired, especially difficult, and if your product line, the country to sell more countries, it is really hundreds of versions, if there is no good system to provide services, it is a disaster. To a certain extent, or you think you should have Gaokaigao at the beginning, of course it is best to set up a local subsidiary, because you can hire local staff, he is in your position to optimize the consideration of the problem, but also more transparent, this time you will grow with him, your whole overseas system also grew up. Operational partners this transparency may not be high, and you may grow slower, but you will have a one or two years of loss, unless your product is really good, then you have to prepare for the first year, there is always a process, and overseas costs are very high, this loss is your financial can support? Are you able to arrange your current financial performance?　　These are all things to consider.　　Reporter: The snail is now overseas to set up a subsidiary of their own, or more agents? Sihai: We now have two, a North American subsidiary in Los Angeles, one in RussiaRossmosco's subsidiary, Taiwan we have an office, very small, very small. These 60%, or even some 80%, 90% are serving local operators, providing better service because they are directly docking to service.　　And part of us wants him to grow, we will give some of our products to their own operations, to find partners, their own joint operations, or their own independent operation or to do, so that he will be more in-depth in the operation line to work, but also to share some of the cost of technology.　　Reporter: Now a lot of traditional online games are starting to see some of the web game, social games, mobile games This kind of, you so how to consider?　　Sihai: This is a very good trend, like our "navigation" WAP, it is actually a sailing category of the theme of the pure community game, this product because the introduction of relatively few, in fact, we have done particularly well, this year should be launched.　　Journalist: Also a web game? Sihai: Yes, the web game, but it is the structure of the Community class, but also the navigation theme, very interesting, like this I think is a good trend, including mobile phone we are doing.　　Not necessarily completely game, but in these areas are I think manufacturers should focus on, I believe that has been concerned about.　　Reporter: You are actually developing this product?　　Sihai: Yes, the web, the community, including the casual little games we've all been doing.　　Reporter: The last question, estimated everybody will ask, is this year's net swims the entire industry growth to slow down, does not know the snail this side has similar situation?　　Sihai: We didn't, we grew very well according to our plan, online games growth slowed just now I talk to them, my point of view is that the homogeneity of serious, the entire homogeneity of the industry is serious, homogenization of serious after the user does not buy, patience, vicious circle, the more difficult users to make, he is anxious, the more he wants to find shortcuts. (Edit Zhang Xing)