General website how to optimize SEO

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General website How to optimize SEO, this is very people do just do SEO friends concern a problem, below I come to talk about my own personal experience.

Keywords optimization

(1) Keyword selection

A keyword is a statement entered when a potential customer or target user finds your site in a search engine. Keyword optimization is not only the core of SEO, but also the core of the whole search engine marketing. When you select a keyword, first identify your core keywords, and then arrange the keywords around the core keywords to produce the keyword group or phrase. For corporate businesses, the core keywords are their business scope, such as product/service name, industry positioning, as well as business name or brand name. The choice of keywords should consider the following two points: high utilization rate and low competitiveness. Usage refers to the frequency with which a keyword is used by a potential customer or target user in a search engine. High usage of the keyword is often selected by many sites, so when users use this keyword search often get a lot of related sites, these sites became the key word competitor. Therefore, this high usage of the keyword is highly competitive. In order to get a better ranking of their websites, usage and competition should be considered comprehensively. Small and medium-sized Enterprises can choose a series of keywords related to themselves, and then through the network "Keyword use frequency test tool" test its usage, the final selection of some keywords (generally 10 best).

(2) keyword density

After the SME has identified its own keywords, it is necessary to have these keywords appear appropriately in the text of the Web page. Keyword density refers to the frequency of keywords appearing in Web pages. This index plays an important role in the optimization of search engine. Keyword density is generally more appropriate in 1到7%. Do not deliberately repeat a keyword, in the use of keywords, as far as possible to achieve natural fluency, in line with the basic rules of grammar. If you deliberately repeat a keyword, the search engine will be classified as malicious behavior, and be punished.

Two. Link optimization

Links are the soul of the site. Users through hyperlinks to obtain rich content of the Web site, search engine web spiders are also along a Web page link layer to track the depth of the site to complete the information crawl. For search engines, especially Google, the key to determining the ranking of a site is how many high quality links outside it point to the site. This link is called an external link or an import link. Corresponding to this is the export link, that is, from this site to the links to other sites. The links between the export links and the internal pages of the site also have a certain impact on the rankings.

(1) Optimization of import links

Search engines believe that if your site is rich in value, other sites will link to you, the more links to explain the value of the greater the value of the ranking will be the more forward. Generally, links from the following Web sites can be called High-quality Links:

① Search engine directory links as well as the link to the directory of the site;

② related to your subject or complementary website;

③PR value (the site's PR value is a Google search ranking algorithm in an integral part of the level from 1 to 10, 10 grades for full marks, the higher the PR value of the page in the search ranking more important, that is, in other conditions the same situation, Sites with high P values have priority in the rankings of Google search results. No less than 4 of the site;

④ large flow, high visibility, frequent updates of important sites (such as search engine news sources);

⑤ has a Web site with little export links;

⑥ to your keywords in the search results of the top three pages of the site;

⑦ website with high content quality.

(2) Export links and internal link optimization

Search engine In addition to analyzing your import links, will also analyze your lead to the site. If you add a few links to the industry related to your keywords, not only to enrich the content of the site, but also conducive to improving the search engine on your site good impression. However, the number of exported links to a page should be reasonably controlled, generally do not exceed 15, because the number of export links to a page, the other pages of the site to benefit from the corresponding reduction in addition to import export links, a site's pages are often linked to each other, such as an article after the end of the "related articles" list, Links to other articles under the same theme in this web site are not only convenient for visitors, but also for search engines. The site should be aware of the important content of the page to the second link to the other pages, so that the search engine know that this is your important page, so as to give a higher PR value, the key index.

Three. Web page optimization

(1) Title optimization

Web optimization can be said to begin with the title. In search results, the first line of each crawled content appears as the title of the page, as well as a page in the browser, and the title of the page is displayed above the address bar. Therefore, title is the core of a page. The writing of title should pay attention to the following questions:

①title is short and concise, highly summarized, contains keywords, not just a company name. But the keyword should not be too much, not more than 3 phrases. The title of the corporate website is usually based on the company name + keywords.

② the first few words on the search engine most important, so the keyword position as far as possible.

③ It is best to organize the title into phrases that conform to grammatical structure and reading habits, and avoid meaningless phrases and lists of title.

(2) META tag optimization

A meta tag is a special HTML tag embedded in a Web page that contains some hidden information about a Web page. The role of META tags is to explain to the search engine what information your page is about. For Web sites with meta tags, it is easier to rank in front of a Web site without a meta tag when searching for a search engine. Meta tags have several important two: keywords tags and description tags. Here are two examples of labels:

<meta content= "Your description" name= "description" >;
<meta content= keyword 1, keyword 2 、—— name keyword >.

The keyword tag is a hidden tag that provides the search engine with a list of keywords or key phrases related to your page. Keyword selection see the description section above to tell search engines and visitors the main content of this page in short sentences. The search results obtained by using the site's core keywords are often displayed as a few lines of descriptive text after the title. Description are generally considered important after title and keywords. The writing of the description should pay attention to the following questions:

The keyword appears in the ① description and is related to the body content:

② follow the short principle of not too many characters;

③ supplements the content not fully stated in title and keywords.

(3) Other

The directory structure of the site should be clear, the directory name and file name to be short specification, you can use the keyword when naming. Site navigation should be eye-catching and clear, preferably with text links rather than pictures. Web pages try not to use frame structure, because most search engines do not recognize the framework and have little interest in capturing the contents of the frame. In general, search engines only read text content, not visible to the image, so you should add a visible text description in the Web page, as much as possible to compress the size of the picture.

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