Get better hits in SERP by analyzing different types of queries

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Network search is based on the user to provide the best service to customers one of the important ways, in order to achieve better results, we need to understand user behavior, through the Search engine results page to find users interested in the page, after several experiments have proved that there are three major types of keywords, these keywords may have different click through rate.

The main conclusion of this analysis is that, according to the query user choice, their actions in the online search type is different, the number of clicks are also different, after many experiments in the previous test, the end of the target locked in the long tail keyword.

Average hits per query

As you can see in the graphics displayed in the information content, TOP1 is the most popular (52%), more importantly, the average click rate of the first 10 query total amount of 208%, which means that the user clicks on the home page site is clicked on the other results pages more than twice times, Especially the Money 5 query brought about by the huge flow of web sites in the Google search engine results are larger.

The average click-through of a brand query

This data indicates that if the user uses the brand query, the status in the SERP is still lower than the average important research in all the queries, although it is important that the total average click-through rate ranked the top 10 query amount 306%, which means that the user clicks on the first result Page three times times above. As can be seen from the fact that the user does not care about the position of these phrases, they look at the map to find that they are looking for his various sources, such as company websites, blogs, online stores and so on.

Average click-through of product inquiries

When users search for products, the first result in the search results is very important, the average click rate is 53%, the total average click rate is 208%, if the user in the first results page products do not find the product they want, they will continue to search from the SERP, This means that users may click more than two results.

Average hits for general queries

The average click-through rate for a generic query (non-branded, non-product) looks natural, and if you study it carefully, you'll find that the average click-through rate for all products and general queries is very similar, and the average click-through of the brand query seems unnatural, and from this data analysis, We can find that users use the brand query in SERP.

According to the user's choice of query type, search on the internet for their own implementation of search experiments, planning long-term SEO projects at the same time, we have to introduce this experiment results, through perhaps different types of queries to improve the site in the Serp click-through.

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