Get better keyword rankings by fine-tuning

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One, what is fine-tuning

Fine-tuning is the long-term unchanged page, the local changes to the site, the text, pictures, layout and the position of the forum to adjust.

Second, why to fine-tune

For the long-term unchanged page, we need to adjust the page, thereby driving the website update, reduce 304 status code;

User needs are constantly changing, improve conversion rate needs fine-tuning, such as the topic page;

The website clicks the proportion very low, analyzes the user's demand and the hobby, thus carries on the plate and the navigation adjustment, is also the fine-tuning.

In addition, from the search engine point of view, the search engine can not be unlimited to crawl all the Internet site data, will be the long time no change and click on the poor page into the old database so as to reduce the probability of our web page is searched. In other words, in the search engine database is limited, the search engine in the preservation of new data at the same time, will continue to delete old data, so we apply fine tuning to solve the problem very well. The following pictures we often see by Baidu omitted results, is the category of old data:

Iii. the difference between fine-tuning and updating

Fine-tuning is in the station has been a page based on changes and adjustments, updates are generated new pages. Newer and larger sites generally do not need fine-tuning, it is best to adjust the plate.

Four, the method of fine-tuning

You can fine-tune data by analyzing it in several ways:

Through the page to click on the map (thermal map) of the site, user clicks, demand analysis, so that the plate positioning and move forward and so on.

No click on the place needs to be fine-tuned: the first page link removal, replacement and other operations.

To the high conversion rate of the page, collation, editing, improve user needs and information.

V. Advantages of fine-tuning

Through fine-tuning to keep the user on the page continuous good clicks;

Adjust the page to ensure the conversion rate of the page;

Through fine-tuning can drive the site's updates, promote rankings.

Vi. Case Description

In fact, today's Beijing-East, Suning, beauty and other well-known sites are used to fine-tune this method. Take Jingdong as an example, the related product recommendation of Jingdong is based on the user's favorite degree to change and recommend, the following figure for example:

This recommendation is changed with the user's needs change, Jingdong Use this point to fine-tune, is undoubtedly in line with the user experience. The other is Jingdong's product reviews, using points to attract users to the purchase of products to review and print, the following figure:

So as long as there is a user evaluation, that is, to fine-tune the site once, and the more comments, indicating that the product more popular, the above two ways are to fine-tune the use of successful cases.

To sum up, fine-tuning is we must use a SEO method, we need to continuously improve the site, more in line with user needs, and with the changes in the user to make timely adjustments, so as to stabilize the keyword ranking. If you want to see how I do seo, please copy the URL link. This article by the Dazzle Mini Net Original http://www.xuanmini.com/provides, reprint please respect the original information.