Get more open rate and conversion rate Launch 8 killer tips for email marketing

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These simple but little-known email marketing strategies have proven to give you more open and conversion rates. Although they are indeed very simple to everyone, but this is the enterprise in the development of e-mail marketing, the most should have some basic e-mail marketing skills. The high building ground level, the enterprise grasps the mail marketing and the multi-channel member marketing organization Webpower The Chinese area introduction these basic skills, will be able to bring the mail marketing the continuous promotion.

1. Use of accent tone words

Such accent-tone words are often more appealing to the user's eye and guide users to action, such as really, frankly, honestly, simply, seriously, hard to believe, clearly, clearly, etc.

2. Use the link in the picture

Simply using the small strategy of adding hyperlinks to the picture may give you double mail clicks (CTR). This is because users generally like to hover their mouse over a picture, and when they move their mouse over a picture with a hyperlink, they are likely to click on the image so that they can introduce the user to another page. Webpower China Special Lecturer Dr.jason explained that in such a "Click Is happy" society, if your pictures and text have clickable links, then users will be more likely to read your information, and eventually visit your site.

3. Use forward mail

Forward a message that has already been sent to give yourself a second marketing opportunity.

4. Do not open the message again

Use different subject lines and send messages of the same content 2-3 times, of course, depending on the results of the practice, and in this way, you may get more open than just one time.

5. Use social proof

Use testimonials, screenshots, social commentary, etc. to support your appeal.

6. Breakdown user List

You need to subdivide the list of users, which means that users are grouped by users who are buying, showing a strong interest but not buying a user.

7. Be yourself

Many enterprises will be from the user perspective, for the user to imagine, but in fact you do not have to worry too much. If your mail is sent to your child's mother, then in the creation of e-mail, as long as the use of sincere attitude, simulate the day-to-day communication between you to create the way.

8. Mail copy structure and wording

The copy structure should be no more than 10 words per line, each small paragraph not more than 2-3 words. This will be more beneficial for users to read. and use some influential words, such as uppercase, bold, italic, underline, and highlight.