Get out of the misunderstanding of website construction and website optimization

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In the past 2 years, Sunny received a lot from Yantai Local enterprise website construction and optimization of the advisory telephone, found that with the previous difference is that the current enterprise construction station has not been simple a few years ago, "do a Web site is done", the current almost all the vast number of customers have put the network marketing effect (especially the site ranking optimization effect) In one of the most important positions. It should be said that the change in the concept is very gratifying to congratulate.

However, even so, customers in the search for website building and website excellent service or more or less there are some misunderstandings:

I. Mistaken ideas in website construction

1. Network Service provider (website construction company) Choice misunderstanding

Overall, the vast majority of enterprises to the network level of awareness is not very high, and a variety of Web site construction companies are everywhere. These website company's technical level is uneven, the late service quality is difficult to distinguish.

Recommendation: First look at the network company's customer case, and then consult one or two of the network company's service customers to see how late service.

2. Website quotation misunderstanding

A penny, this sentence said very reasonable, but in the site quote this issue, not necessarily good, years of experience to tell Sunny high price of the network company, the service provided is not necessarily the best. But the integrity of the service provider or most, can provide quality, value for money website construction services.

3. Web Page Design misunderstanding

Website beautiful, atmosphere, strong visual impact, has been the pursuit of enterprises, this is understandable. But some customers because of excessive pursuit of these effects, often the site made a "vase", the so-called vase is not used to look good. Sunny that in the focus on the design of the page image must take into account the site's user experience, try not to use large resolution pictures, and Flash, which slows down the load of the site. Strive to make the site to create a "trustworthy, honest, without losing style" corporate website.

4. Late management issues. Corporate Web sites are generally difficult to update, there are two main reasons. First, the enterprise itself does not attach importance to its own site, just as an image of the display area, showing that they are also "with the Times." The second is that enterprises, although willing to show their own fists, but powerless, this is mainly reflected in the corporate Web site management technology threshold.

Recommendation: It is best to put the site's late update work to the network company to complete, one is more professional, will reduce a lot of unnecessary trouble, second-hand to the later optimization rankings will also play a role in promoting.

Ii. mistaken ideas in website optimization

1. Optimize the misunderstanding of quotation

Often received such a call "Hello, you do site optimization How much money, is that kind of ordinary enterprise website", hehe, here Sunny tell you, the cost of website optimization is according to "Keyword Heat and competition degree" to calculate. The general network company will promise to do search engine (such as Baidu) the first page, sunny know some service providers "first" or "guarantee the top 3", pure is nonsense. Unless you have the right to operate the Baidu database.

2. "Website promotion = Baidu rankings, Network Marketing = Baidu Ranking" mistaken

Now many companies have launched Network marketing, website promotion services. Because of the current industry confusion, there is no clear standard to judge the service providers provide value, because Baidu ranking is indeed a can see the effect of comparison, so for a long time, we all default to the network to promote the effect of equivalent to Baidu ranking effect. Sunny that search engine rankings are indeed a better standard of judgment, but not the only standard. For example: Some keywords although not good rankings, but it does bring a lot of network customers. These tend to be overlooked by enterprises, but also the efforts of network companies to bring about the effectiveness.

3. Keyword selection error.

Keyword choice in the site optimization plays a very important role, it can be said, it directly determines the network marketing effect. The choice of key words is not taken for granted, it is the word. The second is to target the user's search preferences, Baidu Search index, search psychology, competition site judge made a comprehensive assessment. Sometimes choosing the right keywords can play a role of 42.

Recommendation: Almost every optimizer can do your keyword ranking, most enterprises consider how to put up the rankings, how much money spent, and often put "stability ranking", this most important to ignore. Stable keyword ranking is a long-term job. And the hardest job to cope with. Because the website optimization company is not omnipotent, they are also at any time to meet Baidu ranking algorithm change and Baidu Update challenge. However, the greatest degree of stability and better ranking is not a problem, it is recommended that the vast number of enterprises in the choice of optimization services must understand the network company's optimization rankings case. Choose High-quality, durable, stable website optimization service is the right path.

Oh, time relationship, write so much. Hope to help you. If you want to discuss further with sunny, please add QQ 89325851

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