GGV managing director Donshau talking about the future of mobile electric business

Recently, a large amount of financing in the field of mobile electricity has just settled. Silicon Valley's Consumer-to-consumer electric platform Cytopathic won the C round of 50 million U.S. dollars in financing, founders Fund, June Lian Capital, formation 8, GGV GGV Capital and Yahoo co-founder Jerry Yang, etc. participated in the round of financing.

The cytopathic is now valued at $400 million trillion, the largest mobile app in North America, with more than 31 million registered users from more than 50 countries, of which 50% are from the U.S. region. Its business model is to take advantage of 15% of the turnover of the merchant on the platform. Cytopathic's feature is to create a set of its own recommendation algorithm, based on the user's purchase behavior on the cytopathic, in the form of waterfall to recommend users they may be interested in goods.

GGV Capital in the B-round cytopathic, which is also the GGV director of the general manager Donshau after joining the first project to invest in GGV. "I went to GGV to meet the Cytopathic team in less than three weeks, and it took only 20 minutes to decide to invest in them," he said. Donshau told the 21st century economic reporter that Cytopathic was just a picture-sharing app, and that the kids were moving to mobile when they were in contact with them, and that Donshau before reading and applying Flipboard was also because they were trying to do the electronic business.

Donshau the Forbes list of best venture capitalists in 2013, with companies including Millet technology, a car rental, Fank and roaming holdings. Donshau said that the mobile business sector is now in the financing stage before the IPO, in 2015, a number of mobile power companies will enter the market stage.

Why hasn't the mobile electric dealer got up yet?

21st century: What kind of model do you think is the most promising in the field of mobile electric business?

Donshau: The PC-era Electronic business model will be copied to the mobile internet first. PC era of the main electric dealers have three models, the first is the shopping guide, they do not touch the transaction, to buy traffic to other sites. But how much can the industry grow in the mobile world, I have a skeptical attitude, because the mobile Internet experience will not be the best, they can not form a closed loop, but to go to other platforms to do business, so beautiful said that such as mobile electric operators from the original shopping guide transformation for their own platform.

The second is marketplace, Taobao is the first model, but Taobao does not charge transaction fees, only advertising fees, this drawback is that Taobao small two difficult to control, there will be a table trading risk; and days of cats, Lotte and ebay are marketplace, direct introduction of brand manufacturers enter, but the transaction fee.

The third model is like Jingdong, Amazon, their own goods to sell themselves, become larger after the provision of a platform for Third-party brand manufacturers to settle in the global also has a certain market. But this shortcoming is to need the fund, the goods cannot sell the word to appear the problem.

Among them, the model of commission by trading is the easiest to globalize, more users are available and prices can be sold higher. And the least risk, but the premise is that you have experience in the management of businesses, to solve the credibility of business issues, and the user needs can be controlled accurately.

Chinese companies to use the above three models to overseas development 5 years ago did not do, but now Taobao put this value chain up, there are enough reputable businessmen, this is our multinational business opportunities.

If it is the mobile Internet innovation model, then based on geographical location will help some of the new electric business model, selling goods and services and other models have a certain prospect.

21st Century: Why haven't we seen a mature mobile power provider in China?

Donshau: Because this field is just beginning, the mobile Internet should be the information application in the beginning, then to the entertainment, social and other services. Now it's time for the mobile-electric business to get up, and you'll see a lot of mobile-power companies developing in the next two or three years. This is not only the industry needs to accumulate, and for users, contact a new platform needs to start from a lighter service, mobile electricity business is a high threshold of things, user habits also need to accumulate.

Now that the United States and China together there are 1 billion smartphones, the market is big enough, as long as you do the right things to develop quickly. Two or three years ago, many people do not know how to swim hand, and now do not have to question the market.

"21st century": China's major electric power companies are moving around, what do you think of this competitive landscape?

Donshau: Micro-letter currently with the city and 58 of the public comment on cooperation, more and more o2o factors in the inside, I think O2O is definitely the direction of micro-letter, you can buy some services and commodities, this way is actually different from the Jing Dong, in fact, I think the micro-letter and Beijing-east cooperation may not be able to succeed, Because the micro-letter will be more combined with local information consumption.

Taobao mobile end or sell goods, the PC model moved to the mobile phone, this also has a market. Ali Express, the same type of company abroad, grows very fast on the mobile side, especially in the Middle East, Eastern Europe and Southeast America, so Taobao doesn't need to make too many changes or have a good chance. These two are the biggest.

Jingdong also sell their own things, and do the platform, I think he will go to India or the big market there is a chance, because the local did not shape the company, smaller companies will be willing to cooperate with him to scale up their size.

And millet is to do their own brand, selling mobile phones and other hardware, and now some partners around also began to paste Millet brand, millet will be through the millet mobile phone and mi.com to go outside.

Opportunities for mobile power providers

21st Century: As an investor, what is the current opportunity for mobile power providers?

Donshau: I think in the PC era beyond Taobao is really very difficult, because basically each country's market is separate, Lotte to this side also not, Taobao did a variety of different attempts to go to other countries is not easy, mainly because users are unwilling to accept foreign sites.

But it's not the same on the move, it can be a variety of countries, through the App Store or Google Play quickly see user comments, so that new users to accept you, this is not happening in the PC era, because the PC is difficult to find a place to say that the product in other places what kind of evaluation.

On the mobile side I have seen do brand Electric company, also saw the trading platform of the company, compared to the platform of the company more opportunities. Because this is the mobile electric business has just got up, although the future does not have the opportunity to do brand electricity, but this opportunity is not very big.

In the future, mobile shopping, local services, off-site consumption, even tick-tock taxi, quick taxi this way of distribution to touch together into an industrial chain, I think there are various opportunities exist, not only trading platform.

"21st century": What are the opportunities for mobile operators to be entrepreneurs?

Donshau: The opportunity to do logistics in the PC age is not that big, but in the mobile era because of more international, cross-border goods out, Third-party logistics services may be generated, and the renminbi has not yet global circulation, payment of how to docking with foreign countries also have a certain opportunity; In addition, in cross-border trade, There is always some movement of money, and small loans may have new opportunities.

These are the PC times do not really succeed, I think the next decade based on the internationalization of mobile operators, entrepreneurs can make these services.

It is noteworthy that the mobile Internet era, the community economy will be a big opportunity, how to 5 km range of shopping experience to achieve the ultimate, so that users feel more convenient shopping, distribution faster, timely, these are opportunities. And in the off-site consumption, I saw some data on Taobao, each place's specialty sales are the largest sales of similar products, and in various places to buy specialty sent to friends, this demand is a kind of impromptu demand, through the mobile end can be this service can do the ultimate. So I think there are a lot of things in the future that can be done on the mobile side, not on the PC. (Edit Lu Aifang)