Giant cybersquatting "full treasure" Shi Yuzhu want to get involved in e-finance?

Recently, the giant network or involved in the electronic financial business rumors aroused the industry's attention. Yesterday, the Express reporter learned from the giant network, the company is in full swing to prepare a new product called "full treasure." Not only to the State Administration for Industry and Trademark Office for trademark registration, at the same time, but also on the network for the "full treasure" of the relevant domain names and the official microblogging. However, the relevant person in charge of the giant network to accept the Express reporter in the telephone interview to avoid talking about the subject involved in e-finance business. Prior to this, Alibaba launched the electronic financial products "balance treasure" has caused great concern to the industry. Balance treasure by Alipay and Tianhong Fund jointly launched, is a new type of deposit value-added services. Users through the balance of treasure can be idle funds transferred to the fund company to buy the corresponding financial products, not only get the "interest", but also access to bank deposits more interest on the investment income. The giant network launched "full treasure" and "Yuen Po" have a similar name, whether the latter as with the "deposit-like value" of the electronic financial property can not help but make people curious guess. As we all know, compared with the huge deposits in the electricity supplier field, the online games industry also has a considerable cash flow. Giant's 2013 First Quarterly Report shows that as of March 31, 2013, Giant's cash, cash equivalents and short-term investments totaled Rmb3,055 billion (equivalent to approximately US $ 483.9 million) as a result of increased cash flows from its business growth. . In addition, "2012 China online game market annual report" shows that at present China's online game market revenue size has more than 600 billion yuan, players usually stored in the account a lot of money (mainly virtual currency). If you allow players to online gaming through the class of deposit value-added services for fund management, then the industry will have a billion yuan per year extra income, the temptation of both manufacturers and players is obvious. Do not rule out the speculation for the new business In addition, Shi Yuzhu itself and the financial circle has a lot of origin and is closely related to many banks have made generous investments. It is also interesting to note that both Shi Yuzhu and Ma Yun are themselves deeply involved and can always influence each other in their business. From the original two people have 51.com favor, which led to the former's direct investment, to the two together Yunfeng Fund, all without exception, have a surprising tacit understanding and similarity. Even two people have a tacit understanding similar to the general retirement. Now Shi Yuzhu, following Ma Yun "balance treasure" after the launch of "full treasure", do not rule out the influence of the other party, with friends in the field of electronic finance two-pronged approach. However, the current game industry is the "game point" and other forms of virtual currency, the operation of e-finance business also involves virtual cash realization, cashback and other sectors, game companies also need to obtain the appropriate qualification. Insiders predict that taking into account the Shi Yuzhu with their own retirement for the new game publicity, giants at such an opportunity to register "full treasure" trademark, it is likely to mean that the online games industry will be spending on new means of making huge changes .