Giant network President Liu Wei: Online entrepreneurship threshold is actually very low

Wen/Hu Yao hee "win in the Giants" is undoubtedly the Shi Yuzhu set off a wave of talent scramble, giant network hope to absorb enough and enough good entrepreneurial team.　　What kind of team do giants like? "What giants do is not VCs, but Angel money." Even if you have only one person, as long as you have confidence in your ideas and convince me, the Giants can invest in you. "In the second half of last year, Shi Yuzhu called the Giants network of high-level opened a meeting, the message is clear: Giant 2004 into the network game, from the launch of the" Journey "to 2007 to the company listed on the NYSE, spent 3 years. In the meantime, "journey" changed the profit model of Chinese online games, but also caused great controversy, but in any case, the Shi Yuzhu team's online entrepreneurship, have time to think about how 2009. The meeting was born a program, Shi Yuzhu decided to do online game Angel Investment, collect those scattered in the private entrepreneurial team, inject money, provide technical support, products on the line, share the interests of each other. Because they are CCTV "win in China," the review, investment plans are doctrine Shi Yuzhu named "Win in the Giants", the purpose is simple and clear: Rob people.　　Another background of the project was that in 2008, China's online gaming market reached 18.3 billion yuan--who could get a good enough team and get the biggest piece of cake.　　What kind of team do you want to win in the giant? 200 million Chinese netizens, how many of them are fans of online games? It depends on how many internet companies are estimated to be about 30 million people, and their age is not as low as outsiders guess, from 18 to 48 years old. These fans ' favorites are client-side games like "Journey" and "World of Warcraft", enjoy the fun of chopping and trading equipment in an endless map, and if you count the Web games such as Wulin, the number of online gamers in China must have soared by 100 million. Office white-collar especially like the simple and quick web game, we all crowded in the browser to keep pets, plant vegetables, occupy parking spaces, just click the "Minimize" button, you can hide the game window, so that they look at the sit work.　　No matter how the ecology of the IT industry changes, how many Web2.0 Web site is half dead, online games are always the sunrise industry, live healthily, last year NetEase's profits in the three major portals, most of the income from the contribution of the game players. From Chen Tianqiao "blood Legend" to Shi Yuzhu's "journey", the development of Chinese online games can lead to a very obvious change line, before is to do the task, now is playing the community; 2004 before the Chinese popular online games are hundred foreign imports, 2008 2/3 of the game is the domestic team research and development. Giant network president Liu Wei believes that, as domestic games gradually become the center of gravity, talent factors are also amplified, "everyone agrees that the future of online games, the industry's competitors will be more, the demand for talent will be even greater." The product of a gameQuality, depends on its planning, art is not a top master.　　"In fact, the poaching battles between game companies have been the main theme of competition for talent, but it is more difficult to attract independent entrepreneurial teams to join." "The entrepreneurial threshold of online games is actually very low, the demand for funds is not high, so many of their own creativity and technical ability of people who have self-confidence will choose to start a business." Liu Wei said. This entrepreneurial enthusiasm enriches the online product line, but to some extent also increases the difficulty of large companies Shan talent-since they can go it alone, why should people be incorporated? Therefore, angel investment is a logical way for both sides to accept a cooperative approach, entrepreneurs have access to financial and intellectual support, investors network a team and a good product.　　"Win in the Giants" in the six months of development, the audit team contacted more than 2000 start-up teams, after a round of supplementary information and screening, eventually 5 teams successfully joined, 3 of them remain independent, the Giants are purely investor involvement, and the other two teams are included in the Giants system. What kind of team can join the "win in the Giants"? Liu Wei said: "The first is the willingness to start a business, followed by the team's staffing to be relatively perfect, have a mature project planning and research and development capabilities."　　"And in fact, in the course of the project, in addition to the team submitted information, the giant will actively contact their own appreciation of the team, Zi Shanghai Lark Software Technology Co., Ltd. is one of them, he and his team developed" My little Fool "will be" win in the Giants "launched the first by the entrepreneurial team to develop the game. "My Little Fool" Zi has been doing online games for 10 years, is China's first batch of online game developers.　　10 years ago, before he did the first game, there was not even a so-called online game in the Chinese market. In the 1997, Zi in Fudan, and all the Chinese players in the same specializing in stand-alone games. At that time the network game in China also only to hear the sound, conditional dial-up players can only contact the "knight" such as the word mud and some simple graphics mud. 1999, Zi set up a game studio, recruited a group of friends who also like to develop the game, intend to be in their favorite business in a show of skill. May be a coincidence, he caught up with the world game industry changes in the node, that year, on the PC landscape for many years of stand-alone game began to change to the online game, but on the other hand, the Chinese are still in the camp of stand-alone games, domestic game software companies are in a difficult situation. "Too much piracy makes it hard for gaming companies to make a profit. "At that time in Shanghai, Zi Studio is one of the few domestic game companies, but it is also difficult to attract attention, the real people are ubi such an international well-known companies."　　Since the business prospect of single game is so awkward, then the net swims diligently, thus, Zi became one of the earliest Chinese net swims developer. Initially began to design online games, because there is no reference to the example, so think exactly what is the network of games may be afterThe problems that the development company has not faced. Zi finally decided to position his online game in the network "Communication and Social", his first online game, "very men and women," is a similar to the QQ show on the network of the community game, from the current perspective, it is very simple, but at that time, it received a lot of praise. After the team also undertook a lot of outsourcing business, do some hacking and casual games, but most of the main is used to maintain the cost of the company, and research and development of their own recognition of the game has been his power.　　"My Little Fool", which started in 2008, is one of the products. It's hard to locate my little fool. According to the official, it is a desktop pet games, but this name is mainly for the promotion of the concept of simplifying the consideration, in fact, in the design of Zi, it is more complex and rich, is a similar to "Second Life" community class online games. "Players will have their own pets, real estate and social circles, and pets have many different personalities and are not fully controlled by the player." Players with pets in the game to make friends, work and adventure, pet nurturance is only a small piece, the real depth of value is the social formation system.　　Zi thinks so.　　"My Little Fool" has entered the phase of the test, it is likely to become the "win on the Giants" project's first success. What kind of investor does the pioneering team need to join "win in the Giant" before, Zi's company also and various investment to discuss cooperation, but all had no end.　　In the two-way selection, the entrepreneurial team and investors can not reach a consensus between the things are not surprising, but specific to the online games industry, this phenomenon is more obvious. "But it's hard for an innovative team to end up partnering with investors," he said. "In the past, the experience of the company and various investors in the negotiations was not going well," Zi said. As the project is not a copy of the work, in the absence of market cases, investors often show indecision, instead of repeatedly let him revise various plans and information, put forward a variety of assessment conditions, negotiation time was dragged protracted, a few rounds down after , the company's own business needs are often unable to talk about investment as the main thing, which is why the company so long has not been one of the reasons for financing. "A lot of VC is not a game industry experts, he can agree with you, but a no reference case of the game and a team without great success history is really difficult to let VC determined." And in the contact with the investment director of the project "Winning the Giants", a similar situation did not arise.　　"Because the giant itself is a game, it is more clear to the requirements of the entrepreneurial team, as well as the needs of the team, and developers have the experience and intuition of the game, without the need to rely on many other conditions to judge the possibility of success." Zi to "My little fool" market positioning for female players, so has been the male online games for the mainstream of the giant is very interested in, after all, this kind of community online games can greatly enrich the giant's product line. His project management ability and market positioning accuracy to audit smallGroup left a deep impression, Liu Wei emphasized the planning ability and research and development capabilities in the Zi team of this work has also been the best embodiment. To facilitate cooperation as soon as possible, the project team only asked Zi to provide some basic data about the company, while the reports and some documents were made by giants.　　Finally, from the contact to sign an agreement, the two sides only spent one months, Shi Yuzhu's decision for the Zi team to invest in all the projects necessary research and development funds, and to give the market and other support. In the plan of Shi Yuzhu and Liu Wei, "winning over Giants" will be implemented as a long-term plan, and the most beneficial for Giants is that they are in the industry, and the fledgling team has experienced the same entrepreneurial process, with all the difficulties and ideals of empathy, they understand each other needs what kind of investors. "